ARCHIPELAGO COMMUNICATIONS

Social media, online marketing, writing, editing, advertising and graphic design services based in the Gulf of Thailand.

www.helloarchipelago.com

KAILA KRAYEWSKI Owner and founder of Archipelago Communications

After completing a bachelor’s degree in Journalism at Carleton University, and a master’s in International Relations at the University of Sussex, Kaila went on to carve her niche in public relations and marketing, with a special edge coming from her journalism background.

Kaila’s strong writing and editing skills are an ideal complement to her determined marketing approach. This powerful combination has helped her land and keep satisfied clients such as the Shangri-‐La Hotel Group, Remote Lands, tourism associations, and much more.

EMILY GIBBONS Writer and Graphic Designer for Archipelago Communications

Emily completed a four year BA Hons Industrial degree in Graphic & Communication Design at the University of Leeds where she specialised in graphic design, advertising, brand communication and marketing. She has worked within a number of leading design agencies and publishing houses in the UK -‐ including Condé Nast Traveler magazine -‐ before relocating to Thailand where she began working for Archipelago Communications. Her role within the business allows her to combine a creative flare with a strong passion for writing and an eye for design.

SPECIALIST CONSULTANTS

JADE MOORE Project Manager for Archipelago Communications

With a Bachelor’s Degree in Media and Communications, Jade has over 20 years’ experience in Marketing, Communications and Branding for a variety of industries in a number of leading companies in Australia including Austereo and Coles Myer. With a passion for writing, Jade has also written for a number of magazines including Women’s Fitness & Health and more currently One Coast Magazine as well as Samui Phangan Real Estate Magazine.

As the current owner and founder of Digital Koh, Jade has worked with many high-‐end clients on creating their websites/brand and assisting with their social media including Beach Republic, Pancea Samui, YL Residence, Villa Tanamera, Villa Kya and many more. Further to Digital Koh, Jade recently sold her highly successful companies Go Samui Villas and Go Samui Weddings, which gave her 4 years of extensive experience in the villa/wedding and holiday market in Thailand.

SPECIALIST CONSULTANTS

SOFIA BOSTROM Swedish and Thai Marketing Specialist

Sofia is the founder of XS [excess] PR, a new generation design-‐conscious PR agency. Based out of Bangkok, the company was created for international brands focused on Asia within the fields of luxury brands, fashion, events and F&B. Of Swedish/American/Thai heritage, Sofia is a born networker, educated in luxury marketing. She brings decades of experience working with multinational organizations like Fashion Week, Lexus, Habitat for Humanity and the Golden Globes. She gets very excited about the things she cares about. Like good design. And nice shoes.

VIKTORIIA FALILEEVA, MA-‐ELT Russian Marketing Specialist

Russian born and bred, Viktoriia spent most of her life in Asia. For the past 9 years she pursued her career in education working as a school teacher and a university professor in Thailand. Viktoriia believes that for a business to be successful, one of the most important factors is understanding the mentality and culture of the target market. Her area of expertise includes Communication Skills, Presentation Strategy and she brings a strong creative and design background to every project she pursues.

SPECIALIST CONSULTANTS

WHAT OUR CLIENTS CAN EXPECT FROM ARCHIPELAGO COMMUNICATIONS

Brand building and reputation management

Extensive PR and online marketing expertise

Knowledge of target market

Dynamic, innovative, and professional demeanor

A bespoke, proactive approach

Creative and skilled in pitching, implementing and executing plans

ARCHIPELAGO COMMUNICATIONS -‐OUR SERVICES

Social Media

Writing

Editing

Graphic Design

Blogging

Press Releases

Marketing Plans

Social Review Management

SEO Services

Magazine Content Writing & Design

Newsletters

E-‐books

ARCHIPELAGO COMMUNICATIONS IN A NUTSHELL

PERSONALISED SERVICE

-‐ Direct contact with client often, and as needed -‐ Monthly reports detailing marketing progress

DIRECT CONTACTS

-‐ Close relations with media within Asia -‐ Well-‐connected in the hospitality and tourism media industry -‐ Discounts on magazine and newspaper advertising which is passed directly to our clients

EXPERT KNOWLEDGE

-‐ Many years of public relations and online marketing experience and know-‐how -‐ Constantly keeping up-‐to-‐date and implementing new trends -‐ Close relations with media in North America, Europe, Asia, and Australia

ARCHIPELAGO COMMUNICATIONS CLIENTS & REFERENCES

REFERENCES

“Overall I would just like to thank Archipelago Communications for doing an excellent job writing and editing our guide to Bangkok – it’s really a great and very inspiring guide.”-‐ Anne Gry Daugård, Momondo Places Guide, Bangkok

“At first, we were shocked by just how much publicity Kaila was able to get us, and then just when monthly magazine features started to become standard under her management, she started getting us national and international press coverage. She got us publicity that money simply cannot buy, and from that, many new, high profile customers.”

“We are extremely happy with the travel writing that Archipelago Communications has done for our website. Their writing is engaging, entertaining…They are a pleasure to work with and are always prompt and professional.”

“While editing our most recent books, Kaila has always demonstrated great talent and skills. Her constant curiosity, fueled by a journalist background, has made Kaila a precious help and asset to explore the unknown sides of green Thailand.”

Thailand 50 Great Green Escapes

WHY CHOOSE ARCHIPELAGO COMMUNICATIONS?

Archipelago Communications has a proven track record of getting its clients soaring ROI, while providing a professional, reliable, friendly service. Together with us, our clients will benefit from:

A vast knowledge of Asia and the world

A long list of press contacts throughout Asia and the world

Our honed writing and editing skills

Our innovative ideas combined with our determined, dedicated approach to make them happen

Our ability to integrate with and work with our clients and build their name into a reliable brandname known worldwide.

ARCHIPELAGO COMMUNICATIONS -‐PACKAGES

We create bespoke packages to suit your company's specific needs. Retainer fees range between 30,000 -‐ 100,000 THB per month.

CASE STUDIES

AsiaRents

Our target market for our property rentals client has increased significantly since we started working with them. This was due to a number of campaigns we launched and a continuous push across all social media sites.

CASE STUDIES

CASE STUDIES

Expat Secrets, AsiaRents

Expat Secrets is a unique campaign we launched for our Bangkok property rentals client, AsiaRents. It consists of a series of short documentaries each featuring a sneak preview into the life of a long-‐term city dweller. They expose some of their favourite hang-‐outs and secret spots around the capital and the footage is fascinating. It’s a great way for newcomers to capture a true, inside glimpse into what city-‐life is really about and take on board the well-‐informed advice that these experts can offer. It was a huge success with our client and the expat target market.

Have a look at the videos here.

CASE STUDIES

Nature Home Asia

Our audience for Nature Home Asia has soared since we first began working with them a few months ago due to regular involvement with their social media, blog posts etc.

CASE STUDIES

PR AND COMMUNICATION FOR OBAN MULTILINGUAL

-‐ Press coverage in publications such as The Irish Times, Travel Weekly, The Marketer and more.

-‐ Total press coverage over one year worth 2.2 million THB

-‐ Coverage translated directly into sales for client

PR AND MARKETING SERVICES FOR SLIP N’ FLY PARTY

-‐ Started in November 2014

-‐ Press coverage includes 1/3 page in South East Asia Backpacker magazine and four-‐page spread in One Coast magazine, as well as many popular websites, with features pending in Fah Thai (Bangkok Airways’ in-‐flight magazine) 2Magazine and Bangkok 101

-‐ Total press coverage to date worth 200,000 THB

Archipelago Communications Co. Ltd77 M8 T. Koh Phangan, Koh Phangan, Thailand, 84280

www.HelloArchipelago.com

Kaila@HelloArchipelago.com

© Copyright InformationThe ideas in this presentation are the intellectual property of the agency and remain under current copyright laws. Multiplication and/or distribution to third parties is not permitted.

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