ArbonneCc+cream+launch+presentation_final
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Makeup Meets Skincare Industry • There has been a blurring of lines between skincare and cosmetics. • Multifunctional products have big potential and widespread appeal.
(Mintel, July 2012) What is a CC Cream? • CC = Complexion Control • Lightweight • Complexion focused • Offers broad shade ranges • Advanced skincare benefits
Outsmart Your Skin
Intelligence Is Bliss
Introducing Arbonne Intelligence® CC Cream • CC = Complexion Control • One of the FIRST 10-in-1
CC Creams to market • The BEST of beauty and skincare • Formulated with proprietary Arbonne
ingredient Phytinol™
Arbonne Intelligence® CC Cream What it is: • Multitasking 10-in-1 product with benefits that combine the best of skincare and beauty What it does: • Improves the look and feel of skin • Buildable coverage with innovative skincare properties • Hydrates, mattifies, and evens the look of skin tone • Lightweight and minimizes the look of pores • Conceals the look of blemishes and dark spots • Soothing, nurturing botanicals • Healthy, dewy-looking complexion • Formulated with the Arbonne proprietary ingredient Phytinol™
Price SRP: • US $40 | CAN $45 | AU $49 | UK £30
How to use CC Cream How to apply: • Apply a thin, even layer to clean face using fingertips or sponge. • Use as a concealer, or apply additional layers to obtain the desired coverage or look. What color to use: • Mix and match the 4 shades to get your ideal shade – over 16 options. How to incorporate into your beauty regimen: • Use alone for a single, time-saving product after you cleanse. • Use after the primer for a lightweight, flawless finish. • Use as a concealer. • Use as a primer under your normal foundation. • For normal to dry skin, use after your skincare regimen before
applying cosmetics. • For oily to combination skin, use after your cleanser and serum to save time.
Powerful 10-in-1 results after just 1 week of use*
1. Primer • 97% agreed the product provided skin with
an even, smooth texture. 2. Protector • 92% thought the product protected skin’s
moisture barrier, giving a healthier, dewy-‐looking complexion.
3. Concealer • 86% said the product concealed skin
discoloraBon and imperfecBons. 4. Hydrator • 92% reported the product moisturized
skin. 5. Ma8fier • 92% agreed the product helped minimize
shine.
6. Brightener • 92% said the product made skin
look brighter. 7. Blemish Cover • 83% reported the product covered
skin imperfecBons. 8. Pore Refiner • 95% agreed the product helped minimize
the appearance of pores. 9. Comforter • 92% agreed the product soothed skin
through moisturizing. 10. Complexion Controller • 94% reported the product helped perfect the
look of skin complexion. *Based on a percepBon study of 35 individuals
Science & Botanicals
Plant Benefit
Alfalfa Extract (Medicago sa,va)
• Helps fight the visible signs of aging
Chicory Extract (Chicorium intybus)
• Helps proper skin barrier protecBon
Arbonne proprietary high-‐performance complex PhyBnol™ combines botanicals alfalfa extract and chicory extract, which work synergisBcally to help promote improved skin tonicity and surface smoothness for an even, less-‐lined look, to fight visible signs of aging.
Skin Types and Concerns Age Range • Teens (Age 12+) • 20s/30s/40s/50s/60s + Skin Type or Concern • Suitable for sensitive skin • Skin tone/clarity • Skin texture • Dullness • Fine lines and wrinkles • Uneven pigmentation • Acne Skin Tones • So diverse, it works on all ethnicities • 4 shades so smart, over 16 different options to match anyone