Arasan.Corporate Overview 09.09]
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Transcript of Arasan.Corporate Overview 09.09]
17-Sep-09 Arasan Chip Systems Confidential Page 1
Welcome
Ron Mabry
The Total IP Solution
17 September 2009
17-Sep-09 Arasan Chip Systems Confidential Page 3
Who Is Arasan Chip Systems?
� Founded in 1995• Headquarters in San Jose, California
• 135 Employees Worldwide
� Profitable IP Solutions Company delivering highly integrated solutions
• Technology and Solutions Leader – Domain Expertise
• Leveraging core competency in standards based compliant IP – Internally developed IP solutions
• Focused on mobile and portable multimedia standards, connectivity & bus interfaces and storage memory controllers
� Delivering on a promise to deliver a “Total IP Solution”• Standards Based IP, Verification IP, Hardware Development Kits, Hardware Validation
Platforms, Drivers/Stacks and ICs
• Professional Design Services with focus on customization and IP integration into system-level applications
17-Sep-09 Arasan Chip Systems Confidential Page 4
Our Vision: “Total IP Solution”“Total IP Solution”
To provide a completely flexible standards based IP solution in the portable multimedia & connectivity market that is easily customizable and Integratable to our customers SoC system.
We want to provide our customers with …… the fastest path from IP to SoC (Time to Market) … seamless integration (Optimal System Solution)… enjoyable design experience (Professional Support)
We are here to help our customers from concept to silicon offering all the tools, support, knowledge and service to achieve their goal.
17-Sep-09 Arasan Chip Systems Confidential Page 5
Why IP? . . . Why Not IP?
� It doesn’t do what I want or doesn’t work…� It’s not what I expected…
Arasan provides end-to-end solutions with IP, VIP and Hardware verification/development kits. We design standards based compliant IP.
� It’s going to be slow because of a wrapper/gasket…� It’s going to be big because of a wrapper/gasket…� It’s not going to integrate directly to my sub-system. I need AXI or AHB or
APB or etc…
No wrappers/gaskets – optimal size, performance & direct connect. Arasan can customize your interface - “The Bus Stops Here”
� It’s more work using third party IP than designing it ourselves…
Arasan has domain expertise and is the technology leader. We provide on site support and services to get you to your SoC.
17-Sep-09 Arasan Chip Systems Confidential Page 6
IP:Intellectual
Property
IC, SoC, FPGA
IC, SoC, FPGA
IP:Intellectual
Property
It starts with IP…
…but includes much more!
“Total IP Solution”:
17-Sep-09 Arasan Chip Systems Confidential Page 7
An End-to-End SolutionIt All Starts with the IP…
From IP to SoC…
17-Sep-09 Arasan Chip Systems Confidential Page 8
IP: Intellectual Property
� Standardized• Designed to meet Industry Specifications
� Hardware Verified• Proven IP - FPGA or Silicon Proven
� Optimized• Smallest Area• Highest Performance
� Customized• Native Interface – no gaskets or wrappers• Ability to make custom changes
IP:Intellectual
Property
VIP:
Verification IP
Customer Support:
Design Services,
Consulting
Hardware:
HDK, HVP, Chips
Software:
Firmware, Drivers,
Stack
17-Sep-09 Arasan Chip Systems Confidential Page 9
IP Portfolio
� MIPI: Mobile Industry Processor Interface
• DSI
• CSI2
• SLIMbus
• UniPro
• HSI
• D-PHY: digital
• D-PHY: mixed signal
• SMIA (not MIPI)
� USB: Universal Serial Bus
• USB 3.0 Host
• USB 3.0 Device
• USB 3.0 Hub
• USB 2.0 Host
• USB 2.0 Device
• USB 2.0 Hub
• USB 2.0 OTG
• USB 1.1 Host
• USB 1.1 Device
• USB 1.1 Hub
IP:Intellectual
Property
VIP:
Verification IP
Customer Support:
Design Services,
Consulting
Hardware:
HDK, HVP, Chips
Software:
Firmware, Drivers,
Stack
� Memory Controllers• SD
• SDIO
• MMC
• CF
• xD
• Memory Stick
• Memory Stick Pro
• CE-ATA
• NAND Flash
• Multi-Card Reader
* IP can be customized – native local bus, additional features / functions
17-Sep-09 Arasan Chip Systems Confidential Page 10
IP Portfolio
� Controllers
• 10/100 Ethernet
• 10/100/1000 Ethernet
• Gigabit Ethernet
• PCI
• PCIe
• MiniPCI
• CardBus
• UART
• I2C
• I2S
• SPI
� Bus Interfaces• AHB
• APB
• AXI
• BVCI
• OCP
• Avalon (Altera)
• VLIO (Intel)
• PIF (Tensillica)
� Misc.• CPRM
• BCH ECC
IP:Intellectual
Property
VIP:
Verification IP
Customer Support:
Design Services,
Consulting
Hardware:
HDK, HVP, Chips
Software:
Firmware, Drivers,
Stack
* IP can be customized – native local bus, additional features / functions
17-Sep-09 Arasan Chip Systems Confidential Page 11
VIP: Verification IP
� Verification Environment• Bus Functional Models (BFM)
• Monitor
• Checker
� Compliance Test Suite
• Compliance Checklist
• Test Vectors Suite
• Golden Test Package
IP:Intellectual
Property
VIP:
Verification IP
Customer Support:
Design Services,
Consulting
Hardware:
HDK, HVP, Chips
Software:
Firmware, Drivers,
Stack
� Standards Packages• SD/SDIO Host/Device• MMC / eMMC• CE-ATA• USB• PCI / PCIe• 10/100/1000 Ethernet• MIPI DSI Host/Device• MIPI CSI Tx/Rx• MIPI SLIMbus Host/Device• MIPI UniPro• MIPI D-PHY
17-Sep-09 Arasan Chip Systems Confidential Page 12
IP Product Deliverables• RMM* Compliant VHDL or Verilog RTL
• Test Bench with compliance & synthesis scripts
• Behavioral models
• FPGA evaluation boards (optional)
• User manuals
• Excellent support. • Option of upgrading to 30 days of on-site support.
• * Reuse Methodology Manual Guidelines
17-Sep-09 Arasan Chip Systems Confidential Page 13
Hardware:
� HDK: Hardware Development Kits• SD Memory Card
• SDIO
• PCI
• USB
• MIPI
� HVP: Hardware Validation Platforms• SD
• SDIO
• MMC
• CE-ATA
• PCI
• USB
• MIPI
� ICs: Application Specific Standard Products• SD
• SDIO
• SDIO with Memory
IP:Intellectual
Property
VIP:
Verification IP
Customer Support:
Design Services,
Consulting
Hardware:
HDK, HVP, Chips
Software:
Firmware, Drivers,
Stack
17-Sep-09 Arasan Chip Systems Confidential Page 14
Software
� Firmware / Drivers / Stacks• SDIO
• SLIMbus
• USB
• Ethernet
� OS• Linux
• Windows Mobile / CE
• Palm
• Symbian
• ThreadX
� Platforms
IP:Intellectual
Property
VIP:
Verification IP
Customer Support:
Design Services,
Consulting
Hardware:
HDK, HVP, Chips
Software:
Firmware, Drivers,
Stack
* Custom Development Available via Professional Services
17-Sep-09 Arasan Chip Systems Confidential Page 15
Professional Services
� Customer Support• Email, Phone, every time, every place
• On-site, fly-ahead
� Consulting• Architecture
• Integration
� Design Services• IP Customization
• IP Development
• Board Design and Development
• Verification
� Software Development• Firmware
• Drivers
• API
� Domain Expertise• Design: Verilog RTL, Design Verification, FPGA Prototyping, ASIC Synthesis
• Technologies: Memory, Processor I/F, Bus Bridging, Connectivity, SoC
• Applications: UWB, WiFi, WiMAX, Ethernet, Communications, Mobile Multi-media
� Engineering Service/Placement
IP:Intellectual
Property
VIP:
Verification IP
Customer Support:
Design Services,
Consulting
Hardware:
HDK, HVP, Chips
Software:
Firmware, Drivers,
Stack
17-Sep-09 Arasan Chip Systems Confidential Page 16
IP SUPPORTIP SUPPORT On Your OwnOn Your Own
SUPPORTSUPPORT
Typical Design Flow
Arasan’s Design Flow
Enhanced Design ExperienceIt’s all about the Support . . . From IP to SoC!
IPIPSupporSuppor
tt
InterfacInterfac
ee
IntegratiIntegrati
ononSoCSoC
IPIPArchitArchit
ectect
InterfacInterfac
ee
IntegratIntegrat
ionionSoCSoC
17-Sep-09 Arasan Chip Systems Confidential Page 17
Sample Customers
17-Sep-09 Arasan Chip Systems Confidential Page 18
Sample Markets & Products
17-Sep-09 Arasan Chip Systems Confidential Page 19
Memberships & Associations
� Contributing Member• MIPI
� Executive Member:• SD Association
• MMC Association
� Working Group Member• SDIO-WLAN workgroup
• SDIO Compliance Workgroup
• SDIO Host Workgroup
� Association Member• CE-ATA
• ONFI
• USB-IF
• PCI-SIG
• OCP
• JEDEC
• UNH-IOL
…first to know, first to design, and first to market!
17-Sep-09 Arasan Chip Systems Confidential Page 20
Eco-System Partners
� Developing Partnerships• Mutual Value• Shared Goals• Common Direction
� IP Eco-System• UNH-IOL Interoperability• 3rd Party Platforms and Tools• Symbian• Foundry Partners• Memory Partners• EDA• Testing/Standards• Silicon Solution Providers
IP:Intellectual
Property
Customer Support:
Design Services,
Consulting
Hardware:
HDK, HVP, Chips
Software:
Firmware, Drivers,
Stack
Hardware:
HDK, HVP, Chips
VIP:
Verification IP
17-Sep-09 Arasan Chip Systems Confidential Page 21
Arasan Advantage: “Total IP Solution”
� Commitment & Dedication to Our Customers• List of Blue Chip Customers• Support from IP to SoC
� Domain Expertise• Mobile Multimedia Standards• Connectivity & Bus Standards• Storage Memory Controllers
� Complete Solutions• IP cores• Verification IP• Software Stacks/Drivers• Hardware Development Kits• Hardware Validation Platforms• Industry Best Support Structure• World Class Professional Services
17-Sep-09 Arasan Chip Systems Confidential Page 22
…but takes much more
It starts with…
IP:Intellectual
Property
IC, SoC, FPGA
IC, SoC, FPGA
IP:Intellectual
Property
The “Total IP Solution”:
VIP:
Verification IP
Professional
Services:
Support, Consulting,
Design
Hardware:
HDK, HVP, Chips
Software:
Firmware, Drivers,
Stack
Arasan Puts the Pieces Together