AQUASELLAS- Surfboard Chairs

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s i n c e 1 9 8 8

introduction


“Because“Because“Because“Because everyeveryeveryevery surfersurfersurfersurfer needsneedsneedsneeds totototo restrestrestrest…………thoughthoughthoughthough nevernevernevernever loseloseloselose thethethethe feelingfeelingfeelingfeeling””””

Originally conceived in 1988 by Sassone Franco and inspired in the re-use of broken surfboards thatwashed ashore as consequence from the ill force of the waves; the transformation of the broken piece into afunctional object is the result of a personal passion for the sport and a formal education in design, whichsomehow, fusions this particular bond in an emulating profound sense of nostalgia.

AQUASELLAS is the corollary of meticulous research and investigation of the surfboard for its historical,cultural and aesthetic value; in conjunction with an in-depth design analysis on anthropometrics and ergonomictheories.

The beauty of AQUASELLAS relies on the simplicity of its transformation thus maintaining the basicrecognizable forms proper of the function it represents; true to its shape and authentic to the sensibility of itslines, dimensions, proportions and finishing textures.

The conversion becomes apparent when a full shaped surfboard is sliced in half and the back end is fedinto its front counterpart through a preconceived cavity. To counter-set the cantilever overhang in the front ofthe seat, and prevent it from tipping over, strong lateral supports are introduced in the shape of abstract wavesas if frozen in time. The resulting solution is a rigid and unimaginable comfortable piece, hence the establishedreclined angles between the two planes when summed up to the natural curves of the surfboard guide thereclined angles between the two planes when summed up to the natural curves of the surfboard guide theshape of the human body into a comfortable seating posture.

AQUASELLAS not only embraces a retrospective style of design and promotes a specific function, butrelies its singular appearance upon a central theme as well.

AQUASELLAS is offered in Solid Wood and Wood Veneer “Limited Edition” collections. It comesunassembled and it’s easily put together. All “Limited Edition” series are manufactured utilizing the best andfinest materials available; produced under strict norms of quality control and supervised throughout itsfabrication process. It is then, that in the final stages, each piece is coded and autographed as testimony to theauthenticity, prestige and originality of these exclusive one of a kind chair designs.

Conscious of the international agreements against illegal deforestation, no endangered species arespecified nor employed in the manufacturing of these chairs.

This creation has not only set a peculiar and distinctive mark amongst the most influential trade leadersin the surf industry whom awarded it as being one of the 10 best products of 2006 during SURF EXPO; buthave also been praised by living legends and past heroes in surfing’s history and surfboard evolution who weregreatly impressed when first exposed to the chairs. In fact, ISA’s President Fernando Aguerre who owns anautographed chair signed by Sofia Mulanovich has donated it to be included in the Argentinian Museum of Surf.

Whatever their use, placing and/or application, AQUASELLAS are becoming much sought after collectible pieces.

“AQUASELLAS“AQUASELLAS“AQUASELLAS“AQUASELLAS…………LetLetLetLet youryouryouryour memoriesmemoriesmemoriesmemories sit”sit”sit”sit”©©©© SSSSAAAASSSSSSSSOOOONNNNEEEE EEEE.... FFFFRRRRAAAANNNNCCCCOOOO 2222000011110000.... AAAAllllllll rrrriiiigggghhhhttttssss rrrreeeesssseeeerrrrvvvveeeedddd

original concept & basic features


ORIGINAL CONCEPTORIGINAL CONCEPTORIGINAL CONCEPTORIGINAL CONCEPT---- Basic Basic Basic Basic TransformationTransformationTransformationTransformation

AQUASELLAS Basic Concept of TransformationNAME:

CREATION, CONCEPT, DESIGN AND DRAWING BY: Sassone E. Franco © 2005 (All Rights Reserved. Prohibited it’s reproduction in full or partial without written permission by author)

TITLE: SCALE:DATE

PG.:___ of ___


BASIC FEATURESBASIC FEATURESBASIC FEATURESBASIC FEATURES


product catalog


LIMITED EDITIONSLIMITED EDITIONSLIMITED EDITIONSLIMITED EDITIONS---- SOLID WOOD SERIESSOLID WOOD SERIESSOLID WOOD SERIESSOLID WOOD SERIES

9’0” Big Wave Gun (Balsa-Cedar-Walnut)

9’0” Big Wave Gun (Pine-Cedar-Walnut)

1966 Classic LongboardReplica 8’10”

(Pine-Cedar-Walnut)


LIMITED EDITIONSLIMITED EDITIONSLIMITED EDITIONSLIMITED EDITIONS---- WOOD VENEER SERIESWOOD VENEER SERIESWOOD VENEER SERIESWOOD VENEER SERIES

9’0” Modern Longboard(Cedar-Walnut-Congona)

9’0” Modern Longboard(Cedar-Walnut-Congona)

9’0” Modern Longboard(Cedar-Congona-Pumaquiro)


LIMITED EDITIONSLIMITED EDITIONSLIMITED EDITIONSLIMITED EDITIONS---- PAINTED SERIESPAINTED SERIESPAINTED SERIESPAINTED SERIES

9’0” Modern Longboard(Acrylic Paint- Blue & White)

9’0” Modern Longboard(Acrylic Paint- Red & Yellow)

1988 “The First One Made”5’’10”

(Foam & Acrylic Paint)


LIMITED EDITIONSLIMITED EDITIONSLIMITED EDITIONSLIMITED EDITIONS---- OUTDOOR SERIES OUTDOOR SERIES OUTDOOR SERIES OUTDOOR SERIES


9’0” Modern LongboardFiberglass Mold or Similar

9’0” Modern LongboardFiberglass Mold or Similar

9’0” Modern LongboardFiberglass Mold or Similarw/ Corporate Logo

NOTE:NOTE:NOTE:NOTE: IllustrationsIllustrationsIllustrationsIllustrations are are are are forforforfor exampleexampleexampleexample onlyonlyonlyonly....

LIMITED EDITIONSLIMITED EDITIONSLIMITED EDITIONSLIMITED EDITIONS---- CUSTOM MADE w/CORPORATE LOGOCUSTOM MADE w/CORPORATE LOGOCUSTOM MADE w/CORPORATE LOGOCUSTOM MADE w/CORPORATE LOGO

9’0” Modern Longboard(Custom Solid Wood + Logo)

9’0” Modern Longboard(Custom Solid Wood + Logo)

9’0” Modern Longboard(Acrylic Custom Paint + Logo)


NOTE:NOTE:NOTE:NOTE: IllustrationsIllustrationsIllustrationsIllustrations are are are are forforforfor exampleexampleexampleexample onlyonlyonlyonly....

press notes & publications


Sexta-feira, 27 de Junho de 2008

Nova Tendencia do Surf - Aquasella

Chegou ao mercado mundial a primeira cadeira realmente parasurfista, lançado em feiras de surf em2006 na ASR Trade Expo, Surf Expo Fall e o Expo Surf Peru.Sassone Franco, designer peruano, é a mente criativa de Aquasellas: estássurpreendente e original cadeirasfabricados a partir de madeira de balsa. "Foi muitos anos desde então. Hoje em dia, e já com o seu próprionome, AQUASELLAS, é o corolário de anos de dedicação à meticulosainvestigação, análise e


investigação, análise e desenvolvimento na criação destesúnicas cadeiras. Isso é complexa e difícil de criar algo tão simples.

Na verdade, a beleza das AQUASELLAS condicionada à manutenção dabase formas de uma prancha, em abono da verdade que a sensibilidade das suas linhas, proporções e espessuras. Na suaessência, é reconhecida a esta silhueta principal protagonista da obra. Ainda que é imperativo para adicionar elementos alheios e importantepara os seus valores estruturais, tais como pernas, o que representouabstratamente sob a forma de uma onda congelado no tempo, subtilmente complementa o tema central ", diz Sass, como dizem seusamigos-que , Após quase 20 anos morando nos Estados Unidos hojeestá de volta ao lado de sua família, em Lima.Postado por . às 05:37

promotion exhibition & sales


SURF LEGENDS SURF LEGENDS SURF LEGENDS SURF LEGENDS & PERSONALITIES& PERSONALITIES& PERSONALITIES& PERSONALITIES

GREG NOLLGREG NOLLGREG NOLLGREG NOLL ROBERT AUGUSTROBERT AUGUSTROBERT AUGUSTROBERT AUGUST

ROBERT AUGUST ROBERT AUGUST ROBERT AUGUST ROBERT AUGUST (Signing Chair)(Signing Chair)(Signing Chair)(Signing Chair)

HERBIE FLETCHERHERBIE FLETCHERHERBIE FLETCHERHERBIE FLETCHER KEONI DOWNINGKEONI DOWNINGKEONI DOWNINGKEONI DOWNING

ERIC ARAKAWAERIC ARAKAWAERIC ARAKAWAERIC ARAKAWA

RANDY FRENCHRANDY FRENCHRANDY FRENCHRANDY FRENCH

GARY LINDENGARY LINDENGARY LINDENGARY LINDEN

RENO ABELLIRARENO ABELLIRARENO ABELLIRARENO ABELLIRA

BUTTONSBUTTONSBUTTONSBUTTONSJEFF JEFF JEFF JEFF ALTER (ALTER (ALTER (ALTER (HobieHobieHobieHobie))))

SOFIA SOFIA SOFIA SOFIA MULANOVICH MULANOVICH MULANOVICH MULANOVICH (Signing Chair)(Signing Chair)(Signing Chair)(Signing Chair)


AQUASELLAS AQUASELLAS AQUASELLAS AQUASELLAS WITH WITH WITH WITH NEW OWNERSNEW OWNERSNEW OWNERSNEW OWNERS

San Diego, CA

Palm Beach, FLKey Biscayne, FL

Santa Cruz, CA

San Diego, CAMalibu, CA

Austin, TX


[email protected]@aquasellas.com

© SASSONE E. FRANCO 2010.© SASSONE E. FRANCO 2010.© SASSONE E. FRANCO 2010.© SASSONE E. FRANCO 2010. AAAAllllllll rrrriiiigggghhhhttttssss rrrreeeesssseeeerrrrvvvveeeedddd

ForForForFor purchasingpurchasingpurchasingpurchasing informationinformationinformationinformation, , , , pricepricepriceprice listslistslistslists, and/, and/, and/, and/orororor licensinglicensinglicensinglicensing opportunitiesopportunitiesopportunitiesopportunities pleasepleasepleaseplease contactcontactcontactcontact::::SassoneSassoneSassoneSassone E. FrancoE. FrancoE. FrancoE. Franco

Tel.: 512.992.7564 / 954.446.6880Tel.: 512.992.7564 / 954.446.6880Tel.: 512.992.7564 / 954.446.6880Tel.: 512.992.7564 / 954.446.6880eeee----mail: [email protected]: [email protected]: [email protected]: [email protected]

[email protected]@[email protected]@aquasellas.com

[email protected]@[email protected]@aquasellas.com

AQUASELLAS- Surfboard Chairs

Design

Transcript of AQUASELLAS- Surfboard Chairs