Aptara Inc, Corporate Overview

Nov 2015

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Company Overview

Founded 1988

Locations

13 global locations

11 delivery centers – India (7), USA (3), Mauritius (1)

Sales and Business Development – USA, UK, Australia and India

Ownership

Wholly owned subsidiary of i-Energizer Limited, a UK publicly listed company on the

London Stock Exchange.

Aptara has been growing and profitable every year since inception

Key Services Transformational Services - Digital Content & eLearning

Employees 12,000

Key Customers

Recognized Brand

Large player in content transformation space. Partner to Fortune 500 customers across ,

Educational Publishers, Health Sciences/Pharmaceuticals, High-tech/ICT, Automotive, BFSI,

Business Services etc.

Quality Certifications Development facilities certified for ISO 9001:2008 and ISO 27001 Security certifications

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Service Offerings

• Composition and

Editorial Services

• On-shore/Off-shore

Project Management

• Artwork & Graphic

Designing

• Copyediting and

Proofreading

• DTD/Schema Designing

Custom Publishing

• Regulatory Compliance

Filings

• XBRL

• IPO and Proxy

Processing

• Data Mining &

Aggregation Services

• News Wire monitoring

• Mutual Funds Reports

Financial Services

• Digitization of Legacy

Content

• eBooks and Fixed

Layout eBooks for

Apple, Android,

Kindle, Sony, Nook,

etc.

• Content Tagging/XML

conversion on various

DTD

Digital Conversion

• Deposition Summary

• eDiscovery and

Bibliographic Coding

• Document and

Contract Review

• Legal Apps

• Legal Blogs and

Social Media

Legal Services

• Inkling Interactive

Textbooks design and

development

• iBooks Author

Textbooks design &

development

• ePub3 and HTML5

Interactive Books

Digital Textbooks

• Asset Rights and

Permissions for

Publishing

• Photo Research

• Content Mining and

Web-crawling

• Catalogue Services

• Abstracting

• Content Warehousing

KPO Services

• PXE4TM Digital

Publishing Platform for

end-to-end Publishing

Solution

• Workflow management

solutions

• PowerSuitesTM

Publishing Tools

• Digital Journals

Manager

Content Technology

• Mobile Learning

• Learning

Administration

• eMigration

• Multimedia

development

• Extended

development teams

• Learning Consulting

Learning & Performance

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Comprehensive Solutions Across All Delivery Media

Market Verticals

Professional Publishing

Education Publishing

Consumer/ Trade

Publishing

Financial Services Legal Corporate

Inputs

Application Files

Audio/Video

Course Objectives

Print / Hardcopy

Manuscript

Transcripts

KPO

ITS

eLearning

Management

Conversion

Composition

Content

Authoring

Legal Process XBRL Webcrawling

Catalog Services Content Mining

PXE4 – Publishing Workflow

CMS/LMS Implementation

Instructional/Creative Design

iPhone/iPad/Rich Internet Applications

Project Management

Customer support

XML Conversion EDGAR Archive Digitization

Enhanced eBooks

Typesetting/EDGAR Proofreading

Image Processing Online Delivery

Art Creation Photo-Research

Copyediting Permission

Envision Transform Deliver

Technology Platform

Aptara Products

- PXE4

- PowerManage

- PowerEdit

- PowerReview

- PowerIZEC

- PowerQA

- PowerLearn

- XMLPublish

Industry Platforms -XML/XSLT/Xpath/Xquery

-HTML5/CSS3/CSS

-CMS/LMS

-.Net/Java

-InDesign/Flash

-LaTeX

-Flash/HTML/.Net

-XML/LaTeX/ InDesign

Multiple Outputs

Books Journals

iApp XML /

eBook

eLearning Webportal

Multiple Devices

Web/Onlin

e

Smartphon

e

CMS/DAM Print

eReader / Tablet

Mac/Win

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Digital Solutions

1000+ team across Delhi and Dehradun serving

200+ customers in multiple languages

Content Transformation Services covering 3 major

service offerings

– eBook Services

– XML Services

– Content and Catalog Management Services

– Media Technology Services

Converting to digital content, both back lists

and front files

Multiple eBook formats – ePub, ePDF, Mobi,

VitalSource, Zinio, CourseSmart, Inkling

Enhanced/interactive eBooks

Work with Amazon delivering education

content to Kindle DX

Mobile content development: iPhone,

iTouch, iPad, Android, BlackBerry

36 million pages of content converted in

2011 to mobile, eBook and other formats

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XML Conversion Services

Deep expertise in converting journals

paper, microfilm, and pdf archives into

XML and HTML formats

Large volume scanning OCR, and

keyboarding capability for data capture

Tagging and metadata capture as well as

web enabling of archives as the end

product

Conversion to customer specified DTD’s

Use a combination of technology and

manual data conversion approaches to

achieve highest quality

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Media Technology Services

Aptara engaged in transition from a web

version of print media to dynamic digital

content

– Content Development: Visual/Verbal

– Storyboarding

– Web-based assessment applications

– Content management and learning

management systems

– Learning platforms

– Digital and Rich Media: Video,

Animation, Interactivity, Programming,

Web based learning, mLearning

Aptara CTS – Navigating the Technology Value Chain

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Staff Augmentation

Managed Services

Subject Matter Expertise

Strategy, Consulting, Advisory

Staff Augmentation • Java, Open Source,

.Net • Alfresco, DCTM,

MarkLogic, Drupal, Joomla

• Mobile (iPad, iPhone, Android, BlackBerry)

• Moodle, Plateau, Black Board

• QA / Testing

Managed Services • Development Services • Database Services • Testing Services • Production Support • ODC, Legacy Dev,

Build-Operate-Transfer

Subject Matter Expertise • Publishing, eLearning • eBooks • Cloud (AWS, iCloud,

Azure, RackSpace) • SQL (Relational,

NoSQL, OODB) • Mobile (iPad, iPhone,

Android, BlackBerry) • CMS (Alfresco, DCTM,

MarkLogic)

Strategy, Consulting, Advisory

• Enterprise Architecture • Global Sourcing Model • Program Management • ECMS / ELMS

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Inkling – High Quality Custom eBooks for Inkling Platform

Client/partner: Inkling

– Innovative ipad based platform for advanced content

display repair manuals to US auto garages

Challenge

– Client/partner required creation of interactive and rich

content textbooks from pdf’s for the inkling platform

– Both content design as well as html/css/javascript

development effort required

Solution:

– Created both an onsite as well as offshore team for Inkling

as a dedicated partner including both creative content

designers with education domain expertise as well as both

high end as well as html/css software developers

– Enabling Inkling to scale beyond their own internal

capability rapidly

Library Application

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Bookshelf View. Users can arrange based on their preference

Offline Reading. Users can download the books for offline reading

Search Books – Based on the defined tags and contents

Bookmarks – Define the bookmarks to start from where you left

Favorite – Mark your books favorite for easy access

Notes – Create your notes in the books

Themes – Users will have options to select a theme from the predefined list of themes

Banners – Internal ads can be published on the banners highlighting the addition of new books

Accessibility – Can be accessed on multiple devices like PCs, Mac, Android Tablets and iPad

Glossary – Access predefined glossary and add your own items

Bookshelf

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Ability to host unlimited books for a user

Different type of books can be hosted on the same bookshelf. For e.g. Static and interactive books

Users can organize the books in their own preferred style

Easy personalization – Favorites, Bookmarks, Notes etc.

Allows Offline Reading of selected books – Useful for readers travelling to remote locations

Home page banners allows to post internal advertisement. Information related to publication of new books and new training courses can be published using banner ads

eReader

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Easy Navigation by traversing through Table of Contents

Ability to Search through contents

Users can navigate by flipping through the pages similar to reading a print book

Interactive Contents

Enables hosting of interactive contents. These contents can be Video, a Quiz with multiple choice answer or an interactive quiz where users can click and match.

Admin Portal

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Admin interface to manage users, groups, contents of the Library

Allows admin to manage notification, manage library contents

Admin can assign books to the users

Admin Portal Features

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Manage Users Approve Registration, Create / Modify User Profile, Remove Users

Manage Groups

Create Groups, Assign Users to a Group, Remove Users from a group, Delete Groups

Manage Contents

Upload Books/Videos/Courses, Remove contents, Rename contents

Assign Contents

Assign contents to users, Assign contents to a Group

Manage Notifications

Create Email templates, Create emailing groups, Send Emails

Manage Themes/Skins

Create various themes and skins. Assign them to specific users

Cisco eReader

• Developed a simple and easy to navigate eReader for users to read contents on desktop or mobile devices.

• Interface similar to physical books enhances user experience

• Allows users to personalize the reading experience by adding notes, highlighting text and bookmarking the contents

• Admin Portal for managing groups, users, contents and entitlement information

Net framework 4.0, Visual Studio 2012 , C#, ASP.NET, MVC 4, JavaScript, CSS, SQL Server 2012, HTML5, CSS3, Phonegap

Sync across various devices ensures that users can continue their reading no matter what platform they are on. Users will always get the same experience be it a desktop browser , android tablet or an iPad

Cisco eReader

Business Requirement

•Develop a solution for hosting digitized course material in eBook format

•A reader should be developed which should offer a similar experience as compared to a physical book

•User should be allowed to personalize the reading experience by adding Notes, highlighting the text and bookmarking the contents.

•Contents should be stored securely to prevent unauthorized reproduction of contents

Aptara Solution

•Developed a cross platform eReader which works as a web application and can also be deployed as an App on Android and iOS devices

•Admin portal allowed easy management of Groups, users and contents and Entitlement of contents

•eReader allows users to bookmark contents, add annotations and highlight text

•Sync across device

•Support for interactive contents

Benefits

•Enhanced user experience by offering the eBook interface similar to physical books

•Sync across various devices ensures that users can continue their reading no matter what platform they are on. Users will always get the same experience be it a desktop browser, android tablet or an iPad

•Encrypted contents ensures that no other application can read the contents and offers enhanced security

.NET, HTML5, CSS3, JS, C#, ASP.NET, Microsoft SQL Server, PhoneGap

Cisco eReader

Cisco eReader

American Express – Amex Travel Rich Media Portal

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Client Ask

• Develop a video based learning platform, with a simple UI, fast video streaming performance, detailed user reports and analytics

Aptara Solution

• Net framework 4.0, MVC4, Kendo UI, WovenMedia API, SAML , SQL Server 2012

• Host videos and related Media on an Edge cached super-fast third party (WovenMedia) Streaming server

• Consume APIs from WovenMedia server to stream videos

• Host digital assets like images, presentation on the portal developed by Aptara

• Provide SAML based authentication for users coming from Axtraweb (Existing Amex website)

• Form based authentication for LMS users.

• Specific contents rendering based on user roles

Aptara developed a web application for Amex to host video

based learning contents. Video were streamed using Woven

Media servers. SSO features were provided as well as form

based login was also available

American Express – (continued…)

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Business Requirement

• Build a video based learning management environment for internal users

• Provide features to Manage Roles

• Allow users to play audio and video contents

• Allow users to search content

• Allow admins to manage users, publish media and channels, approve and deny contents

• Allow content management services – Upload/delete media, create channel, playlist, category.

Aptara Solution

• .NET Web Application using HTML5

• SAML based authentication for existing users which are registered on AxtraWeb

• Form based authentication for external users

• Access control by Wovenmedia based on User Roles

• Integration with Wovenmedia services for digital learning contents

Benefits

• Customized learning based on user profiles

• Integrated Learning environment supporting multiple digital formats

Net framework 4.0, Visual Studio 2012 , C#, ASP.NET, MVC 4, JavaScript, CSS, SQL Server 2012

American Express – (continued…)

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American Express – (continued…)

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Integrys – Knowledge Portal

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Client Ask

• Client is consolidating 15+ call centers to 4 major centers and wants to ensure seamless knowledge transfer and training across a 1000+ member workforce

• Build a Knowledge management portal with role-based access, custom training content, webinars, assessments, reports and detailed analytics

Aptara Solution

• SharePoint 2013, MS SQL, .Net, integrated with client’s ESB fabric

Client Investment

• $120K investment over 12 months with a POC delivered in 6 weeks

Client Success

• Project underway – on track for 2015 Q1 launch

• A customizable and scalable platform hosing all training content and managed and supported by client’s IT organization

Advantexe Learning – Learning Portal

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Client Ask

• White-labeled Learning Portal delivering Leadership training

• Classroom training, live / recorded webinars, assessments, analytics, simulations, reports

Aptara Solution

• .Net 5.0, HTML5, SQL 2012, Adobe Connect, Forio

Client Investment

• $35K investment delivered in 2 months

Client Success

• 100% ROI within the first 2 months of launch.

• Live with 20+ clients including 5 new non-US clients

• Faster automated deployment and delivery of training, leveraging self-service and admin tools

Advantexe Learning (Continued…)

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Coldwell Banker – Coldwell Banker University

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Client Ask

• Employee Learning Portal with a completely different high-graphic look and feel

• Deliver sales/marketing training, integration with backend LMS, reporting systems and analytics

Aptara Solution

• Moodle LMS, .Net Portal, Flash / HTML5 courses, Adobe, MS SQL

Client Investment

• $125K investment, delivered over 18 months and 5 phases

Client Success

• 5+ year partnership with all course content built by Aptara and delivered through this solution

• Solution has become the de-facto learning portal for all of CBRE

• Client looking to extend the portal to support mobile access and more detailed analytics

NAAM – Docubynd.com

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Client Ask

• Document management platform for Legal and Real estate professionals

• Custom taxonomy, multi-content-type aggregation, multi-channel delivery, SAAS based solution

Aptara Solution

• .Net 4.0, MVC3, Kendo UI, MS SQL 2008, Flip Books, Agile Delivery

Client Investment

• $150K investment over 12 months with Phase 1 delivered in 2 months

Client Success

• Scalable multi-tenant SAAS solution with multiple pricing models supporting small clients (single realtor) to large firms (REITs, corporate law firms, compliance/audit units in large corporations)

• Ability to import / aggregate / refine / redeliver / track any document type (legal documents, engineering drawings, etc…)

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Case Study 7 – Digital Transformation to enhanced eBooks

Client / Partner: World’s Largest Trade book Publisher

Challenge:

• Drive additional revenue from 15,000 existing titles by turning them into eBooks

• Modify digital supply chain to create eBooks from new titles

• Quickly produce high quality output that reflects the publisher’s brand prestige

Solution:

• Aptara selected because of track record for producing high quality eBooks

across all devices

• Added extra QC steps for data integrity, including building custom validation

tools

Results:

• Production completed under tight deadlines, including 2-week turnaround for

new titles

• A solid and dynamic eBook production workflow in place to leverage new

digital revenues

• An established entrée to all eBook devices and platforms

“We have to have exciting and

engaging content, however and

wherever our readers want it. An

experienced partner like Aptara, who

understands our need to deliver

quality, has helped us immensely in

transforming our digital supply chain.”

-- eBook Production Manager, RH

The world’s largest English-language trade book publisher, with over 200,000

titles

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Case Study 8 – End-to-End Publishing ODC

Client / Partner: World’s Largest Publisher

Challenge:

• Consolidate fragmented Composition & Editorial services spend for savings

• Build flexible production resource pool for cost-effective scaling

• Consolidate fragmented vendor base using strategic partner

• Build a scalable outsourcing platform for future business efficiencies

Solution:

• Dedicated Service Center of ~140 FTEs offshore for Composition services

• Leverage onshore Editorial & Design team for higher-value project services

• Co-located project management for follow-the-sun execution

Results:

• ~$5 million in revenue per year for last 2 years of strategic partner agreement

• Scale pricing normalized client costs and delivered significant savings

• Joint Project Management & Communications Best Practices initiative as value-add by-product

End-to-End Solutions Editorial:

• Copyediting

• Proofreading

• Permissions

Art & Design:

• Internal Design

• Storyboarding

• Art Program Creating and Rendering

Production:

• Digital Composition

• Proofing

• Prepress

• Mobile apps

Project Management – Putting It All Together:

• Editorial

• Art & Design

• Production

• Media Technology

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EPUB Textbooks

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eLearning Standards and LMS Compliance

• Experience developing & packaging courseware in

AICC/SCORM for LMS launching and tracking

• Have worked with over 40 different LMS

Some of the industry common LMS’:

– SumTotal

– SABA

– Knowledge Planet

– SkillPort

– Pathlore

– Verizon NetLearn

– Plateau

• Partner with our LMS implementation partners in

multiple client situations

• Moodle LMS customization and implementation

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Staff Augmentation Services

• Global virtual or onsite services

• High quality learning professionals

• Short term or long term assignments

• Rapid response time

• Strong industry expertise

• Automated matching process

• Benefits

– Outstanding matching process

– High quality candidates

– Rapid response – job order to fill

– Competitive rate structure

– Quality of services

– Customer satisfaction

– Flexible work model

• WBT, ILT, Mobile Learning, Social Networking,

Facilitation, Simulations, Consulting

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Mobile App Development

Getting excellent leverage at various customers due to

App development capability

Apps development for:

– McGraw-Hill

– Elsevier

– Grupo Santillana

– iConstituent

– Lexis-Nexis Martindale

– Oxford University Press

– KPMG

– Hilton

Current major opportunities

– Deloitte, Pearson, National Geographic, Hachette,

Time Inc., Wolters-Kluwer, Rizolli, Barrons

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Interactive Apps – iPad

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Clientele

BFSI ICT / Hi-tech

Automotive / Manufacturing

Consumer and Retail

Life Sciences/ Pharmaceutical

Publishing

z

Consulting / Business Services

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