April Murphy I Email/CRM Specialist, Showpo · Email is still the killer app. Used correctly, email...
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Email is still the killer app. Used correctly, email should have the highest ROI of any marketing channel. Karina May is one of Australia’s leading email automation consultants and April Murphy leads email campaigns at Showpo - an eCommerce business whose $100M + annual revenue is largely driven by email campaigns. This 4-hour masterclass is designed for marketers and business builders. You’ll learn how the best technology companies use email to supercharge their growth. You’ll walk away having developed a strategy to build your database, you’ll know how to segment and automate your campaigns, gain a tonne of tips for improving deliverability and conversion, understand how to create content to engage your audience and be armed with a strategy to turn email into one of your biggest earners. Course Overview Learn tactics for growing your email list: turn social followers into subscribers, work with strategic partners and drive sign-ups from your website. Develop best-practice content for your emails; use content to establish a long-term connection to your audience. You’ll learn how to create emails that get forwarded - often resulting in >100% open rate. Ensure your emails get delivered, cut through inbox clutter and increase your open rate. Understand the key automation sequences every online business must have in place and how to simplify and speed up implementation. Learn to integrate email campaigns with your broader digital marketing and social media strategy to increase sales conversions and deliver a consistent marketing experience. Course Outcomes Karina May is an email marketing automation specialist. She has a decade of experience helping businesses implement powerful automated email campaigns that drive sales. Karina has developed and implemented email marketing strategies for Showpo, Pet Circle, Coco Republic and Service Seeking. She’s a big believer that email is an underutilised channel and when done well boasts the highest ROI. Karina knows when to push the boundaries (to keep an edge on competitors) and when to tow the line and is ready to bring this knowledge to your business. Karina is often interviewed as an email strategist on various podcasts and conferences. April Murphy is regarded as a leader of the next generation of email marketers. She developed the email marketing function at a holiday marketplace in London and has spent the past two years leading email strategy at Showpo. April has a deep understanding of how young audiences engage with email and social. She is passionate about harnessing the power of CRM to understand customers purchasing patterns at a granular level, target customers at the right time, and use automated funnels to increase conversion and revenue. About experts Suitable for Marketing managers, agency executives and consultants looking to understand how the fastest growing technology companies are using email as the killer app. Digital content producers looking to understand how to create engaging email content that sells. Founders and business owners who want to use email to more effectively drive leads and revenue. Note that founders attending this program should already have a broad understanding of digital marketing and should have developed customer funnels for their business. If you have any questions about this course or would like to make a group booking, please email [email protected] Email marketing that converts Karina May I Email Marketing Specialist April Murphy I Email/CRM Specialist, Showpo
Transcript of April Murphy I Email/CRM Specialist, Showpo · Email is still the killer app. Used correctly, email...
Email is still the killer app. Used correctly, email should have the
highest ROI of any marketing channel. Karina May is one of
Australia’s leading email automation consultants and April
Murphy leads email campaigns at Showpo - an eCommerce
business whose $100M + annual revenue is largely driven by email
campaigns.
This 4-hour masterclass is designed for marketers and business
builders. You’ll learn how the best technology companies use
email to supercharge their growth. You’ll walk away having
developed a strategy to build your database, you’ll know how to
segment and automate your campaigns, gain a tonne of tips for
improving deliverability and conversion, understand how to
create content to engage your audience and be armed with a
strategy to turn email into one of your biggest earners.
Course Overview
Learn tactics for growing your email list: turn social followers
into subscribers, work with strategic partners and drive sign-ups
from your website.
Develop best-practice content for your emails; use content to
establish a long-term connection to your audience. You’ll learn
how to create emails that get forwarded - often resulting in
>100% open rate.
Ensure your emails get delivered, cut through inbox clutter and
increase your open rate.
Understand the key automation sequences every online
business must have in place and how to simplify and speed up
implementation.
Learn to integrate email campaigns with your broader digital
marketing and social media strategy to increase sales
conversions and deliver a consistent marketing experience.
Course Outcomes
Karina May is an email marketing automation
specialist. She has a decade of experience helping
businesses implement powerful automated email
campaigns that drive sales. Karina has developed and
implemented email marketing strategies for Showpo,
Pet Circle, Coco Republic and Service Seeking. She’s a
big believer that email is an underutilised channel and
when done well boasts the highest ROI. Karina knows
when to push the boundaries (to keep an edge on
competitors) and when to tow the line and is ready to
bring this knowledge to your business. Karina is often
interviewed as an email strategist on various podcasts
and conferences.
April Murphy is regarded as a leader of the next
generation of email marketers. She developed the
email marketing function at a holiday marketplace in
London and has spent the past two years leading email
strategy at Showpo. April has a deep understanding of
how young audiences engage with email and social.
She is passionate about harnessing the power of CRM
to understand customers purchasing patterns at a
granular level, target customers at the right time, and
use automated funnels to increase conversion and
revenue.
About experts
Suitable forMarketing managers, agency executives and
consultants looking to understand how the fastest
growing technology companies are using email as
the killer app.
Digital content producers looking to understand
how to create engaging email content that sells.
Founders and business owners who want to use
email to more effectively drive leads and revenue.
Note that founders attending this program should
already have a broad understanding of digital
marketing and should have developed customer
funnels for their business.
If you have any questions about this course or would like to make a group booking,please email [email protected]
Email marketing that convertsKarina May I Email Marketing Specialist
April Murphy I Email/CRM Specialist, Showpo
This is a 4 hour workshop limited to twenty participants, enabling Karina and April to focus on your business. Participants will have the
opportunity to ask questions specific to their business objectives by email in the week leading up to the workshop and Karina and
April will personalize the content and exercises to address everyone’s goals. At the end of the course you will walk away with a clear
plan that you will be able to implement. This workshop is held in an awesome boardroom in the Sydney CBD and runs from 9am –1pm
with short breaks. Morning tea is provided.
Course Logistics
Email marketing that convertsKarina May I Email Marketing Specialist
Selecting the right ESP
Checklist for migration and optimal deliverability
Data field mapping and future considerations
Increasing opt-in rates via pop-ups, giveaways & non-discount lead magnets
Course CurriculumModule 1: Set Up & Database Acquisition
Utilising your USP and brand story
Creating engaging content that converts
Best practice templates, subject lines and CTAs
AB testing the right way
Common mistakes and how to avoid them
Module 2: Best Practice & Epic Storytelling
If you have questions about this course or to make a group booking please contact us.The contact us should link to open an email made out to [email protected]
If you have any questions about this course or would like to make a group booking,please email [email protected]
Unlocking the power of automation
Using personalisation effectively
Key campaigns needed to drive revenue
Designing an email marketing strategy for fast growth
Building loyalty and retention for scale
Module 3: Campaign Creation
April Murphy I Email/CRM Specialist, Showpo
