LEAKY BUCKETS DEATH STINK &

TRUE LOVE

April Dunford@aprildunford Sprint.ly

I’m April: been there, done that, got all the t-shirts

6: Startups 4: Exits3: Big Co’s (because, exits)10: Launches

Marketing Does Not Exist in a Silo

Start by fixing the things that ruin

everything

Leaky BucketsDon’t invest in putting more water in the bucket until the holes are plugged

Signup Flow ConfusionOdious or Absent onboarding

Annoying Sales PeopleIndecipherable Pricing

Death StinkFix the smelly house before you spend your money on invitations.

Annoyance BugsMediocre Support

Lies

Next: Focus on the Stuff that

Makes Everything

Better

True LoveIs not a Funnel Optimization Problem

Great Marketing is like Matchmaking• What do you have

that’s awesome?• Who cares a lot about

that?• Get them together• (forget about everyone

else)

Sprint.lyCode: truelove