April 4-6 2007Washington DC

Admit One: Online Event Registration Tools & Tips

Best practices for managing ticketing and registration online

April 6, 2007Moderated by Norman Reiss

Norman ReissOnline Event Registration Tools & Tips

Agenda

• Introduction• Mark Becker, Director of Information Technology,

Event 360• Cary McQueen Morrow, Executive Director, Center for

Arts Management & Technology, Carnegie Mellon• Eric Leland, Director, Leland Design• Questions

Norman ReissOnline Event Registration Tools & Tips

Event Types

• Pledge-based events – registrants attend event and ask others to support their participation

• Non pledge based events – registrants attend event but don’t do additional fundraising

• Third party events – not managed by your organization

Norman ReissOnline Event Registration Tools & Tips

Why Online Registration?

• Online donors make larger gifts than than offline donors• Online registrants more likely to ask others to contribute• Advance notice of event attendees• Opportunity to build email address list• People expect it

Norman ReissOnline Event Registration Tools & Tips

Online Registration Tips

• Setup online registration well in advance • Keep form simple - make it easy to sign up• Coordinate online & offline marketing efforts• Advertise online registration link prominently, e.g. add to

your email signature• Personalize registration confirmation• Prepare email blast calendar

Norman ReissOnline Event Registration Tools & Tips

Maximize Fundraising Results

• Ask past participants to sign up again• Encourage more participants to fundraise (even if

they don’t think people will respond)• Offer prizes and incentives for fundraising• Provide sponsorship opportunities• Appreciate your top fundraisers

Norman ReissOnline Event Registration Tools & Tips

Support Third Party Events

• Make online event registration tools available for anyone who wants to support your organization

• But make it clear that the event is third party• Registration forms doesn’t always have to relate to an

‘event’