Michigan Dental Association’s Annual Session Exhibits

April 30 – May 3, 2014 — DeVos Place, Grand Rapids

Exhibitor Update(Please forward to the individuals who will be on-site)

Exhibitors Register On-siteAfter unloading and before setting up your booth,

please check-in and pick-up your name badge at Exhibitor Registration in Halls B and C of DeVos Place. Picture identifi cation required.

Registration hours are as follows: n Wednesday, April 30, 8 a.m.–5 p.m. n Thursday, May 1, 7: 30 a.m.–6 p.m. n Friday, May 2, 7 a.m.–6 p.m. n Saturday, May 3, 8 a.m.–1p.m.

Exhibitor HoursThe exhibits are located in Hall A of the Rock

Financial Showplace. Exhibit hours:n Move-in/Set-up Wed., April 30, 8 a.m.–4:30 p.m.

Thurs., May 1, 7–11 a.m.n Exhibit Hall Hours Thurs., May 1, Noon–6 p.m. Friday, May 2, 10 a.m.–6 p.m. Sat., May 3, 10 a.m.–1 p.m.n Tear Down/Move-out Sat., May 3, 1–5 p.m.

All booths must be removed by 5 p.m. on Saturday or storage costs will be incurred.

Loading Dock/Parking Information (directions attached)Exhibitors unloading equipment and displays should enter DeVos Place from Michigan Street. Dock Door #6 (the center door)

will be used as the "IN" door. At DeVos Place, loading dock exhibitors will need to check-in with the Traffi c Control Guard letting him know which booth they are in AND in which event/show they are participating.

One the exhibitors have parked their vehicles in the loading dock, they must unload their items onto a cart. Flatbed carts and pallet jacks will be available from your decorator, but in limited supply. If exhibitors have their own personal cart, dolly, or other item that would assist them in transporting their items into the exhibit hall we would encourage them to bring it for their personal use. After their items have been removed from their vehicles and placed in the vicinity of their booth, they must return to the load-ing dock and remove their vehicle. Vehicles are to be removed from the loading dock before exhibitors spend time "setting up" or "arranging" their booths.

Parking is available in the DeVos Place Parking Ramp which is directly underneath the building and can be accessed from the entrance on the North West corner of DeVos Place on Michigan Street. Additional parking may be available in the City-County Building on Monroe Street (across from DeVos Place). Exhibitors have two options for re-entry into DeVos Place after they have parked their vehicle.

Welcome ReceptionThe MDA will host a special Reception, held right in

the MDA Exhibit Hall. On Thursday, May 1 from 4 until 6 p.m. Complimentary hors d’oeuvres will be provided, along with a cash bar. Exhibits are open until 6 p.m., too, so it’s an opportunity for exhibitors to obtain more leads.

Exhibitor ExtrasExhibitor Reception — Just for exhibitors: 3-4 p.m.

on Thursday, May 1 in the Exhibitor Lounge, complimen-tary beer, wine and snacks.

The exhibitor lounge is available during the hours of the show. In the morning rolls and coffee will be served and sodas in the afternoon. Check out the “Welcome Bag” com-pliments of the “Experience Grand Rapids” Convention and Visitor’s Bureau. It includes $24 worth of concession coupons to use at DeVos Place, and other goodies. Bags will be deliv-ered on Thursday morning, May 1.

Lead RetrievalIf you still would like to rent a scanner in advance, go to

www.atsleads.com, username MDA 2014, password 9514. On-site you can see John Gorumba at the lead retrieval booth next to Central Offi ce in the front of Halls B and C.

Special EventsComedy Night at the B.O.B.Thursday, May 1 at 6:30 p.m., $75

“The Flavor of Grand Rapids” — President’s EventFriday, May 2 at 7 p.m., $98Ambassador Ballroom, Amway Grand Plaza Hotel*

You may still register for events (based on availabil-ity) at the registration booth in Halls B and C.

Important NoteOn-site you will receive the 2015 Annual Session

Prospectus and an exhibitor evaluation. Please fi ll out the evaluation. The MDA values your feedback.

Annual Session Guide BoothThe information/guide booth can be found outside

Halls B and C of DeVos Place. Local maps, facility fl oor plans, Final Programs, and restaurant list can be picked up there. Also, any questions you may have can be answered there.

MDA 2014 Annual SessionExhibitor Booth

Rules and Regulations(Full set of rules are attached)

THE TENET on which all exposition management is based can be summed up as:

“All exhibitors are equal regard-less of size and should be given equal opportunity, within reason, to pres-ent their product in the most effective manner to the audience.”

THE EXHIBITOR’S RESPONSIBILITY can be summed up far more simple:

“Be a good neighbor.”

EACH EXHIBITOR is entitled to a reasonable sight line from the aisle regardless of the size of ex-hibit. Exhibitors should also be able to effectively use as much of the total fl oor space as possible as long as they do not interfere with the rights of others.

TO HELP YOU PLAN YOUR EXHIBIT THAT CONFIRMS TO THESE GUIDELINES, we are providing a page from the International Associ-ation for Exposition Management suggested guidelines. It is attached, and details the concepts of sight line integrity, plus dimensions that need to be followed to “be a good neighbor”.

PLEASE NOTE that these slight line rules apply to booths that may be located at right angles to neigh-boring booths — i.e.: your side-by-side booths that form an “end cap” at the end of two rows of booths. Adjoining booths behind these end cap booths also have the right of sight lines of showgoers.

AS ALWAYS, please call anyone from the MDA exposition management team should you have any questions about these or any other exhibiting guide-lines.

On-Site ContactsIf you have any problems or questions regarding exhibit-

ing — see Shawna Owens, Bernie Droste, Andrea Sunder-mann, or Drs. Patrick Houlihan and Tom Vuchetich at MDA's Central Offi ce located in the front of Halls B and C.

Barry Freed of Artcraft Display is MDA's exhibit fl oor manager. His offi ce is located in the back of Halls B and C or check at Central Offi ce located in the front of Halls B and C.

Art Craft Display — 616-742-6631DeVos Place/Electric — 616-742-6534or online at www.devosplace.org.

FREE Wireless Internet Connection in the Exhibit Hall To access the Internet follow the instructions below: n In your list of wireless networks you should only

select the access point called DeVos. n You will be redirected to the login page where you

should enter the user name and password below (Note: Usernames and passwords are case sensitive.)

Username: MDA2014Password: grandrapids

A. STANDARD BOOTH

HeightExhibit fixtures, components and identification signs will

be permitted to a maximum height of 8’3” (2.5m)

IntentIf a portion of an exhibit booth extends above 8’3”

(2.5m) high, the exhibit booth background will detractfrom the overall impact of the exhibit directly behindthat booth regardless of how the rear of the offendingexhibit is finished.

DDeepptthhAll display fixtures over 4’0” (1.22m) in height and placed

within 10 lineal feet (3.05m) of an adjoining exhibit, must beconfined to that area of the exhibitor’s space which is atleast 5’0” (1.52m) from the aisle line.

IntentEach exhibitor is entitled to a reasonable sightline

from the aisle regardless of the size of exhibit.Exhibitors with larger space — 30 lineal feet (9.14m)or more — should also be able to effectively use asmuch of the total floor space as possible as long as theydo not interfere with the rights of others. The limita-tion on display fixtures over 4’0” (1.22m) and within10 lineal feet (3.05m) of a neighboring exhibit isintended to accomplish both of these aims.

SSttrruuccttuurraall IInntteeggrriittyyAll exhibit fixtures, especially portable or “pop-up” booths

must be erected in a manner to withstand normal contact orvibration due to outside forces such as wind, the movementof fork-lifts, heavy machinery or equipment, and unintention-al contact on the part of cleaners, laborers or neighboringexhibitors. Exhibit fixtures should always be erected on aconcrete floor (where possible) and the use of shelves andracks for product or literature display should only beattempted with fixtures designed to support such loading.

IntentExhibitors adjoining portable or “pop-up” booths are

entitled to reasonable safety precautions.

StorageExhibitors are reminded that the storage of excess liter-

ature, product, or packing materials and cases, behindthe exhibit back drape is strictly prohibited in every majorexhibit facility in the U.S. In most cases, a limited supplyof literature and/or product may be stored within thebooth area, as well as fire retardant shipping cases, aslong as these materials do not block access to the utilityservice or appear unsightly from the aisle.

IntentExhibitors with small exhibit presentations who

have purchased portable or “pop-up” displays and whodo not require the services of the labor or drayage con-tractor, should be allowed to keep their materials with-in the confines of their rented booth space, as long asthey do not create a safety problem or appear unsightlyto neighboring exhibits.

DEFINITIONOne or more standard units in a straight line.

IMPORTANT— Space dimensions shown on floor plan arefrom center line of booth equipment, such as side rails and/orback drape. Exhibit structures must be constructed to allowsufficient tolerance on each side for this equipment and forutility service at rear of booth.

5’(1.52M)

10’ (3.05M)

4’(1.22M)

10’ (3.05M)Booth

30’ (9.4M)Booth

Aisle

Aisle

5’(1.52M)

8’3” (2.5M)MAX HT.

4’ (1.22M)MAX HT.

DISPLAY FIXTURES OVER 4’ (1.22M) HIGHMUST BE CONFINED TO THAT AREA OFTHE BOOTH THAT IS AT LEAST 5’ (1.52M)FROM THE AISLE LINE

5’ (1.52M)

8’3” (2.5M)MAX HT.

4’ (1.22M)MAX HT.

303 Monroe Avenue NW Grand Rapids, Michigan 49503-2233

Phone (616) 742-6500 Fax (616) 742-6590

EXHIBITOR GUIDELINES We look forward to serving you at the DeVos Place Convention Center! We would like to thank you in advance for your cooperation in helping insure that everyone has a safe and successful event. The Convention Center has a temporary vehicle delivery area on the loading dock. This space is reserved to allow safe access for exhibitors to transport materials to and from their exhibit areas. Show Management will publish the dates and times established for the use of the loading zone in advance of the show. Exhibitor Vehicle Access During Move In/Out - Must use loading dock entrances at the DeVos Place Convention Center only. There are no load-in privileges at any other entrances. See map for more info. Passenger elevators may not be used for transporting freight. There is no on-site freight storage nor can we accept deliveries on your behalf at DeVos Place Convention Center prior to the first contracted move-in day of the event. Contact ArtCraft Display or your drayage company to arrange for shipping and storage. Exhibitor Building Access During Move In/Out - please use the Service Entrance on the loading dock. Bring Your Own Carts – ArtCraft display has a limited number of flatbed carts available on a first come, first served basis. Carts are checked out at the loading dock. Please return the cart when finished. You are encouraged to bring your own cart to expedite the load in process. Parking - Parking is available at DeVos Place and several parking ramps in the immediate area. Parking in the loading area is prohibited. Please see the attached map for parking locations in the city. Exhibitors Hiring Labor - Exhibitors who hire other than the official show decorator for booth installation and dismantling, must notify Show Management of the names of their I&D staff in writing not less than 30 days in advance of the event. Access of I&D staff must be coordinated through the official show decorator. Floor Tape - The use of single sided or double stick foam tape, single side or double stick cellophane tape, or masking tape is prohibited on any surface in the Convention Center. Please check with your decorator for approved material. Please Be Timely - Goods/materials may not be delivered in advance of nor can they be left after the show’s official move-out time. Exhibitor Utilities - Utilities must be ordered 14 days prior to the event, i.e. (Air/Water/Drain, electrical, and telephone services). Service Order forms are available through DeVos Place Convention Center. All multiple booth areas should include a layout with utility locations with the order. This will help everyone set the order accurately. Services may be ordered during load in at the Floor Rate through the exhibitor service desk.

Exhibitor Fire Safety and Decoration - All fire, safety and Convention Center regulations must be strictly followed. No propane, acetylene or other flammable or explosive materials are allowed. Gasoline powered vehicles may be displayed with a maximum of ¼ tank of gas. (There are no exceptions.) The vehicle gas cap must be taped or locked and the battery cables disconnected and ends taped. Tanks of compressed air or gas must be chained and secured at all times. Exhibitor Signs, Decorations or Banners - Decorations may not be attached to any surfaces in the building. No holes may be drilled, cored, or punched into the building. All equipment used must be stable without bolting or anchoring to floors or walls. Decorations may not include lighter than air (helium) balloons, crepe paper, cellophane, confetti, cotton, cornstalks, leaves, evergreen boughs/trees, glitter, sheaves of grain, streamers, straw, paper, vines, etc. Poster putty is allowed on glass or plaster wall surfaces. For overhead or heavy signage please contact ArtCraft Display. Exhibitor Food Samples - Subject to Show Management approval, those who manufacture, process or distribute food as their normal course of business and wish to distribute food samples, may be allowed. This is provided food samples are no larger than bite size and beverage sizes no larger than 3 ounces. Please contact the Amway Grand Plaza Hotel and your Event Coordinator for approval prior to your arrival. An exhibitor, who does not manufacture process or distribute food as their normal course of business and would like to distribute food items, must purchase these items from the Amway Grand Plaza Hotel. Please contact the Amway Grand Plaza Hotel to make arrangements to purchase food and beverage services. All cooking plans must be submitted in advance for approval by the Fire Department .Plans must adhere to General Fire Safety/Cooking Guidelines. Exhibitor Giveaways - Samples may not include stick-on decals, lighter than air (Helium) balloons, glitter, etc. Tobacco Free – DeVos Place Convention Center is a smoke and tobacco-free environment. Please do not smoke in the facility. Smoking cannot occur within 10 feet from any entrance. Gratuity Policy - We are here to serve you. No gratuities should be offered to employees. For Safety - Children under 16 are NOT permitted on the show floor or loading docks during move-in and move-out times.

Updated 09/22/04

LOAD-IN

The loading dock is located on Michigan Street. Dock Door #6 (the center door) will be used as the “IN” door. At DeVos Place®, loading dock exhibitors will need to check-in with the Traffic Control Guard letting him know which booth they are in AND in which event/show they are participating. The guard will direct them to the dock available for their show.

Once the exhibitors have parked their vehicles in the loading dock, they must unload their items onto a cart. Flatbed carts and pallet jacks will be available from your decorator, but in limited supply. If exhibitors have their own personal cart, dolly, or other item that would assist them in transporting their items into the exhibit hall we would encourage them to bring it for their personal use. After their items have been removed from their vehicles and placed in the vicinity of their booth, they must return to the loading dock and remove their vehicle. Vehicles are to be removed from the loading dock before exhibitors spend time “setting up” or “arranging” their booths.

Parking is available in the DeVos Place® Parking Ramp which is directly underneath the building and can be accessed from the entrance on the North West corner of DeVos Place® on Michigan Street. Additional parking may be available in the City-County Building on Monroe Street (across from DeVos Place).

Exhibitors have two options for re-entry into DeVos Place® after they have parked their vehicle. If they park in the parking ramp below DeVos Place®, they may take the elevator in the Southeast corner of the lot up to the DeVos Place® Grand Gallery. The other option is to re-enter the building through the Grand Gallery doors on Monroe Street. Exhibitors should have their credentials - especially on show days.

Vehicles may not be left in the loading dock for any reason except for load-in or load-out purposes without the approval of the building. Security cannot authorize such an arrangement.

LOAD-OUT

Load-out will not begin until the time approved by the presenter of the event. Carts, pallet jacks, etc. will not be available until the arranged load-out time. The loading dock interior and exterior doors will not open until the pre-arranged time.

Exhibitors are asked to disassemble their booths and transport their items to the loading dock upper walkway before retrieving their vehicles.

Exhibitors should arrive at Loading Dock Door #6 for assignment of dock space for pick-up.

Updated 09/22/04

FREIGHT ELEVATOR OPTION

If arranged prior to load in/load out, exhibitors may use the freight elevator on the North end of the building to shuttle materials to and from the parking ramp. The freight elevator will be operated by a security guard, at additional expense to the event settlement.

This is a great option for events that have a lot of vendors arriving with personal vehicles and small trailers. It really eases the flow of traffic in the loading dock and is recommended for move-ins and/or move-outs.

This option must be advanced with your event coordinator at least 2 weeks prior to your event start date.

SCRIBNER STREET STAGING/MARSHALLING OPTION

Scribner Street (west side of the Grand River) may be used as the Marshalling Yard / Staging Area for exhibitor vehicles wishing to use the loading docks during load-in to DeVos Place®.

All vehicles must check-in with Traffic Control on Scribner Street. Vehicles arriving at DeVos Place® loading dock without having checked-in on Scribner may be refused access to the docks and routed to Scribner Street for check-in.

Scribner Street is a one-way street heading north and can be accessed from Pearl Street. When pre-arranged traffic control guards will be stationed on this street. Exhibitors are to check-in with the guard and let him know their booth name AND which event they are with.

Exhibitor vehicles will be held on Scribner until the scheduled load-in begins or until space is available in the docks. The guard will let them know when to proceed onto Michigan Street eastbound to the DeVos Place® loading docks. The guard may also give each vehicle a voucher which will allow them to gain access into the dock.

This option is best for events that have exhibitors that will be arriving with box trucks, semi trucks, or flatbed trailers. This also may become necessary if there is more than one large move in or move out happening at the same time.

This option must be advanced with your event coordinator at least 2 weeks prior to your event start date.

PARKING FOR OVERSIZE VEHICLES

Vehicles that are too large to fit in a parking structure MAY be given a permit to park on Scribner Street during the dates of the event. Parking on Scribner Street is available on a first come – first served basis. DeVos Place® is not responsible for finding appropriate parking for oversize vehicles, but we will assist you by attempting to provide appropriate contacts and information.

Updated: 09/16/04

PARKINGSuggested Parking Area:There is a city-run parking ramp directly beneath DeVos Place. It is accessed from Michigan Street through the parking ramp entrance on the Northwest corner of the building. Exhibitors/Guests will either take a ticket and turn it in on departure of the ramp with payment, or will pay a flat event day rate on the way in, which ever the city has arranged for.DeVos Place does not provide parking to clients, vendors, or exhibitors.

Entrance to DeVos Place from the Parking Ramp:Parking as close to the far Southeast corner of the Parking Ramp will get you closest to the elevators that you will be using for entrance into DeVos Place. In the Southeast corner there is an elevator lobby. These elevators will take you to the Grand Gallery/Street Level of DeVos Place. These elevators are passenger elevators ONLY. No load-in or load-out will be permitted through these elevators. This includes, but is not limited to, four-wheeled carts and hand dollies.

Additional Parking: Additional parking may be available at the City-County Building Parking Ramp at the same rates as the DeVos Place ramp. Entrance to DeVos Place from this ramp is through the Grand Gallery Main doors. No load-in or load-out will be permitted through these doors. This includes, but is not limited to, four-wheeled carts and hand dollies.

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KEY TO PARKING FACILITIESA Monroe North Lot .............D2B Ionia North Lot.................E3C DASH West—Area 7 Lot.......B4D Scribner Lot ....................C4E Government Center Ramp...E4F Pearl-Ionia Ramp ..............E6G Louis-Campau Ramp ..........D6H Monroe Center 2 Ramp.......E6

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By Christopher Bessert.Reproduce by Permission.http://www.gvmc–regis.org

2014 MDA Location Smart

Mobile App

MDA 2014 Annual SessionThe Michigan Dental Association is offering a free location smart mobile app for the 2014 Annual Session. You can access the Session information, maps and more from your Android or Apple mobile device. Download the app to view information about sessions, speakers, exhibitors and use features like the Social Board with Tweet It option, My Event, interactive map and see your indoor location inside DeVos Place.

The MDA location smart mobile app is available for Android, iPhone and iPad and can be downloaded using the App Store and Google Play links below.

Get MDA 2014 for Android Get MDA 2014 for iPhone and iPad

2014 MDA Location Smart Mobile App Presented By

Patterson Dental Supply Inc. www.pattersondental.com