urbancoolkcfor people who love kansas city’s cool neighborhoods

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Urban Cool KC - Chartwell

Nine Years Experience – Fulltime 5 years – 35 Transactions 2015, 32 in 2014. Balance of Listings and Buyers.

Master’s Degree in Psychology and 10 Years Corporate Communications and Creative Marketing Trainer

Creative – Out Side the Box

Passionate about KC Neighborhoods and Older Homes

Lived in South Hyde Park, Rivermarket, Volker, South Plaza

Joined Chartwell in 2012 – Urban, Diverse, My Own Way, Number 12 in the City by Kansas City Business Journal.

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Urban Cool KC Testimonies

Raegan Buatte & Dawud Hasam – sold a house in Waldo within 2 weeks above asking price $176k and bought a house in Verona Hills:

See Video

See Zillow Reviews: https://www.zillow.com/profile/Franny-Knight/?rx=true

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4 KEYS TO SELLING YOUR HOME

1. Maintenance2. Beautify: Declutter, Organize, Updates and Staging3. Pricing4. Marketing

urbancoolkc

4 KEYS TO SELLING YOUR HOME

1. MAINTENANCE

• Pre-inspection • Offer a Home Warranty

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4 KEYS TO SELLING YOUR HOME2. Beautify: Declutter, Organize, Updates & Stage

urbancoolkc

4 KEYS TO SELLING YOUR HOME2. Beautify: Declutter, Organize, Updates & Stage

• Floors: Wood Preferred Shined UP Over New or Cleaned Carpet

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4 KEYS TO SELLING YOUR HOME2. Beautify: Declutter, Organize, Updates & Stage:

• Walls Painted Grey, White or a light blue: no yellow, red or tan

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4 KEYS TO SELLING YOUR HOME2. Beautify: Declutter, Organize, Updates & Stage

• A National Association of Realtors survey proves that the longer a home stays on the market, the further below listed price it drops.

• 93% of staged homes sell in less than one month, whereas un-staged homes of comparable value sat on the market for 146 days or more.

• 63% of potential buyers are willing to pay more for a home that is "move-in ready".

• 52% of buyers said the kitchen had the most significant impact on their purchase decision; and 79% of buyers said they would pay a premium for a home with an updated kitchen.

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4 KEYS TO SELLING YOUR HOME

3. Pricing: If updated, good maintenance and staged – can push the comps by 6-15%

4. Marketing: Typical Real Estate Marketing

• Multiple Listing Service – Agent to Agent• Sign in the Yard• Options: Virtual Tour, Website, Just Listed Postcards, Open

House• Standard Photos they take sometimes with their phone

Urban Cool KC Extra Marketing – Social Media Marketing and Professional Photos.

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Professional PhotosPart of our listing services package. We pay a Real Estate Professional Photographer who takes high end, hdr, great angle photos.

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Social Media Marketing1. Facebook Posting2. Animoto House Video3. YouTube Promotion4. Google+5. Pinterest6. Instagram7. Twitter8. Flipagram

Facebook Page – 26,104 Likes

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UrbanCoolKC Marketing Facebook• 26,104 Page Likes

• 500 New Likes a Month

• No Other Realtor Has These Facebook Statistics

• 4 Years $40k Investment

• Franny Trained as a Corporate Trainer Social Media Marketing

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UrbanCoolKC Marketing Facebook• Average House Post “No Boost” – 24 Hour 3-5k Views & 20-30

Likes and 10-15 Comments

• $1 Boost – Double the Views and Likes Average

Sample of Posts & Boosts

NO BOOST

NO BOOST

Hot Properties Higher Boosts

588 W. 40th Condo Comments

Urban Cool KC - Demographics

Listing Services & Fees

Listing Agreement & Commission Fees

Listing Services & Fees

Six Percent Commission

◦ Staging Consultation

◦ FB Post With $100 on Boost

◦ Social Media Platforms: Twitter, Pinterest, Google+, YouTube, Instagram

◦ Virtual Tour

◦ Feed to Zillow, Trulia, Realtor.com With Paid Advertising and Enhancements. Plus 60 more websites.

◦ Yard Sign and Open House

Listing Services & Fees

Seven Percent Commission

◦ Staging Consultation, Full Services and Furniture for 3 months: living room, dining room, master bedroom and décor for kitchen, bathrooms (or pay $3000 up front).

◦ $500 Deposit. If house sales will refund. If house doesn’t sale will retain, for moving furniture and staging services.

◦ FB Post With $300 on Boosting and Special Target Audience Ads.

◦Professional Photos Paid at $200

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Urban Cool KC Communications

Text, Facebook, Email or Phone With Updates at Least Once a Week.

Centralized Showings Showing Feedback

Price Negotiations and Inspection Repair Negotiations With Buyer’s Agent

Delivering Good & Bad News

urbancoolkc

Urban Cool KC - Chartwell

Nine Years Experience – Fulltime 5 years – 35 Transactions 2015, 32 in 2014. Balance of Listings and Buyers.

Master’s Degree in Psychology and 10 Years Corporate Communications and Creative Marketing Trainer

Creative – Out Side the Box

Passionate about KC Neighborhoods and Older Homes

Lived in South Hyde Park, Rivermarket, Volker, South Plaza

Joined Chartwell in 2012 – Urban, Diverse, My Own Way, Number 12 in the City by Kansas City Business Journal.

urbancoolkc

Urban Cool KC Testimonies

Raegan Buatte & Dawud Hasam – sold a house in Waldo within 2 weeks above asking price $176k and bought a house in Verona Hills:

See Video

ReviewsErin Cole reviewed Franny Knight 09/02/2014 Helped me sell a homeFranny is knowledgeable about the areas she serves, and knew just how to market the sale of our 100+ year old home. Not only that, but Franny stays up to date on what is happening in the area, and realizes what a true gem an older home is in the KCMO area. This allowed us to be very satisfied customers getting a contract on our home in approximately 6 weeks. Franny was approachable and knowledgeable, and made the process very simple with the usage of online signing software (Dotloop), so we didn't have to meet her anytime a change on a contract was made during the negotiation process. I would recommend Franny again and again.

Reviewstkellough64 reviewed Franny Knight 06/26/2014Franny not only helped me sell my house but also helped me negotiate the purchase of a beautiful property in the urban core. She knows her stuff when it comes to the individual personalities of each area of our city. She'll help you find a home anywhere but if its the urban core you want to be in then Franny is the agent for you!

aklivinglofts reviewed Franny Knight 06/17/2014Our 5th house and the best experience with a realtor. She made it less stressful and more fun going through the entire process.

ReviewsJill Dewitt reviewed Franny Knight 06/17/2014My first purchase experience with this team was delightful and efficient. They answered all my questions, and were available when I needed them. After selling that home, I again sought their services. Transactions before closing were completed electronically, which meant I never had to make unnecessary trips. I appreciated their understanding of the market and knowledge of what I may have missed in asking questions about my purchase. I am very happy with this home and the price i paid for it.

John Harrington reviewed Franny Knight 06/17/2014 I'd highly recommend Franny Knight to help you find your new home, especially if you're looking for something a little unique. Franny has a great passion for interesting homes and neighborhoods and she'll go out of her way to find you something you'll love. At times she'll even show you something that isn't very lucrative for her, but she knows you'll love it. Always upbeat and very fun to work with.