April 13, 2017 HELP SHAPE DTK 2020 - Downtown Kitchener · Results from DTK Employees survey 46....

Survey results

April 13, 2017

HELP SHAPE DTK 2020

Four surveys totaling 1,205 participants:

Quick survey476 responses

In-depth survey524 responses

DT Employees survey 158 responses

BIA members survey47 responses

2

Live and/or Work Downtown

62%

Survey participants:3

Male

30%Female

34%Other

0.1%No Data

34%

Under 35

50%35-59

40%60+

9%No Data

1%

Did not identify asLive/Work Downtown

38%

Results from quick and in-depth public surveys

4

On average, how often do you participate in the following activities?

5

Things I do weekly:0 50 100 150 200 250 300 350 400 450

Visit a coffee shop or cafe

Run errands

Eat at a restaurant

Visit the Kitchener Market

Have drinks at a restaurant, pub or bar

Destination shop (shop only at one specific…

Participate in nightlife

Attend a festival

Take in live music at a venue

Pleasure shop (for clothing, gifts, etc.)

Number of responses

6

Things I do monthly:0 100 200 300 400 500 600 700

Eat at a restaurant




Attend a festival

Run errands





Number of responses

7

Things I do occasionally:0 100 200 300 400 500 600 700

Attend a festival







Eat at a restaurant


Run errands

Number of responses

8

0 100 200 300 400 500 600 700





Run errands




Eat at a restaurant

Attend a festival

Number of responses

Things I never do:9

In the last year, how often have you participated in any of the following

activities?

10

Activities over the past year:

0 50 100 150 200 250 300 350

Visit a Downtown Cultural Amenity(THEMUSEUM, KPL, KWAG)

Attend a niche event, talk, workshop orprogram (THEMUSEUM, KPL)

Attend a concert/performance (CITS,Registry Theatre)

Participate in a lifestyle activity Downtown(yoga, fitness)

Number of responses

REGULARLY

OCCASIONALLY

NEVER

11

If you had a visitor in town, and they asked you to show them around DT, where would

you take them?

12

I’d take visitors to:0 50 100 150 200 250 300 350 400

Victoria Park

Kitchener Market

Lunch or dinner

Walk down King St

Festival

A night out (food, drinks, live music)

Cultural amenity (THEMUSEUM, KPL, KWAG)

Show them all the recent changes

City Hall & Carl Zehr Square

Wouldn't bring them downtown

Show them old, historic buildings

Shopping

Number of responses

13

The following five statements describe the kind of place the community has commonly told us they want Downtown Kitchener to

become. While they are all important, please rank them from 1 to 5, with 1 being 'most

important to me' and 5 being 'least important to me'.

14

1 1 1 1 12 2 2 2 23 3 3 3 34 4 4 4 45 5 5 5 5NR NR NR NR NR0

50

100

150

200

250

300

350

400

450

500

Great Shops andRestaurants

Vibrant Street Life Well Designed A Diverse andWelcomingCommunity

Innovative

Num

ber

of r

esp

ond

ents

Ranking of areas of focus

Most #1 responses

Most #5 responses

Mostneutral

Mostpolarized

Runner-up

HIGHEST PRIORITY TO LOWEST PRIORITY

15

Scoring of areas of focus:16

3.8 3.6 3.4 3.2

2.4

-

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

Great Shops andRestaurants

Vibrant StreetLife

Well Designed A Diverse andWelcomingCommunity

Innovative

Sco

re

HIGHEST PRIORITY TO LOWEST PRIORITY

The following are "big ideas" the community has suggested for

Downtown Kitchener in the past. Please select the 2 ideas you feel

would be the most beneficial to the downtown.

17

Preferred big ideas:0 50 100 150 200 250 300 350

Make DT the most walkable, bicycle friendly &transit supported place in the region

Promote DT as one of the top culinary/restaurantdestinations in the region

Build new medium/high density urbanneighbourhoods for a broad spectrum of residents

Continue to build DT as a global hub of innovation

Grow a live music scene (more venues, festivals)

Number of votes

18

The following is a list of 'initiatives' that have been suggested in the past. Please select the 2 'initiatives' you feel would be

the most beneficial to the downtown.

19

Preferred initiatives:

0 50 100 150 200 250 300 350 400

Re-imagine rear lane ways with seatingareas, murals, etc.

Develop a weekly live music programwhere restaurants, patios and pubs…

Frequently close streets to pedestriantraffic only.

Provide free Wifi throughout the core.

Develop a local shopping & dining appfeaturing promotions, specials, events, etc.

I'm not fond of any of these ideas

Number of votes

20

Please select the 2 urban 'interventions' you would like to see happen in Downtown

Kitchener?

21

Preferred urban interventions:

0 100 200 300 400 500

Popup Retail/Restaurant shops (ex:shipping container)

King Street transformed into one large,outdoor seating area

Outdoor co-working spaces (with wifi)

Interactive Games (like Ping Pong)throughout Downtown

Rear-lane basketball courts

Number of votes

22

Which of the following would make you come downtown more than you do today?

Pick your top choice.

23

I’d come downtown for more and better:

0 50 100 150 200 250

shops and services

restaurants and coffee shops

nightlife

cultural amenities (ex: art galleries,performance halls, etc.)

festivals and events

Number of votes

24

Which of the following would you like to see more of in Downtown Kitchener?

Pick up to 5 options.

25

0 100 200 300 400 500

Festivals

Daily Services (Legacy Greens, Golden Hearth Bakery)

Clothing/Shoe/Gift Stores

Unique Concept Restaurants (Grand Trunk Saloon)

Ethnic Restaurants

Upscale Casual Restaurants (The Berlin, Gilt, 271 West)

Rare Find/Antique/Collectible/Vintage Stores

Live Music Venues

Coffee Shops

Niche Interest Stores (collectibles, comics, yarn)

Art/Design/Artisan Stores

Nightlife (Dallas, Apollo Cinema)

Casual Restaurants/Pubs

Health Focused Restaurants (Pure)

Home Furniture/Decor Stores

Grab & Go Restaurants (Union Burger, Big Fat Pita)

Number of votes

RETAIL

RESTAURANTS

VIBRANCY

Votes for individual options:26

Respondents were give 16 choices from the following three groups:

0 500 1,000 1,500 2,000

Retail (6 options)

Restaurants (7 options)

Vibrancy (3 options)

Number of votes

27

What type of nightlife options would you like to see more of in Downtown Kitchener? Pick up to 3 options.

28

Preferred nightlife options:0 50 100 150 200 250 300 350

Lounges/Pubs/Brew Pubs

Live music venues

Participatory venues (board game cafes,axe throwing, escape rooms)

Night time festivals

Major concerts (CITS)

Plays/Dramas/Musicals

Nightclubs

Number of votes

29

Which of the following improvements would you like to see to Downtown's

sidewalks, parks and squares? Pick up to 3 options.

30

Preferred design improvements:

0 50 100 150 200 250 300

Restaurant patios on sidewalks

Benches and seating areas

Flowers and street trees

Public art

Activities in parks (ping pong tables)

Bicycle friendly streets

Street cleaning

Bike parking / racks

Number of votes

31

Demographic profile of participants:

0 100 200 300 400

youth up to 35

adults 36-60

adults 60+

Number of respondents

URBAN

SUBURBAN

32

Preferred beverage:

0 50 100 150 200 250 300 350

Adventurous (speciality coffees, martinis,craft beer)

Non-alcholic

Standard (regular coffee, basic spirits,domestic beer)

Prefer not to answer


33

Preferred retail types:

0 50 100 150 200 250 300

I'm passionate about independents

I go places that are recognizable

I like a mix of both


34

Public awareness of surface/free after 5pm parking lots:

35

I'm aware that these lots exist (311

responses)

Not aware that these lots exist (209

responses)

Where are these lots? (255 responses)

How I find out what’s happening:

0 200 400 600 800

Social media (Facebook, Twitter, etc)

Word of mouth

Traditional media (news, radio,newspaper)

Posters/flyers/other print

Google or other search platforms

DowntownKitchener.ca Website

Downtown E-newsletter (AwesomeHappens Here)


36

37

Results from BIA membership survey

37

BIA members answer why they chose DTK: 38

0 5 10 15 20 25 30 35 40

Urban, central location

There was a gap in the market

Functional reasons (cost)

Customers

Love downtown/excited

Unique character / architecture

Public transit / cycling network / walkability

Business clusters

Proximity to attractions

Sense of community


BIA members’ priorities:39

0 20 40 60 80 100 120 140 160 180

Beautification & Cleanliness (ex: flowers onstreets, power washing sidewalks, etc.)

Business Attraction & Retention

Marketing, Promotions & Brand Building

Advocacy, Partnership & Community Building

Festival & Event Support (ex: Blues Festival,Canada Day, etc.)

Support for Innovation (ex: programs thatsupport business competitiveness)

Daily Animation (ex: live music on the street,patios on sidewalks)

Score

Marketplace

Experiences

Community

BIA members’ top priorities in detail: the street level experience

40

0 5 10 15 20 25

Safety

Vacant storefronts

Functional challenges (parking, garbage)

Beautification

Positive, daily experiences (live music on patios,yoga in the park, etc.)

Festivals/events

Attract new housing to the core


BIA members’ bottom priorities in detail: the office/business environment

41

0 5 10 15 20 25

Marketing/promotion

Vacant offices

Support redevelopment & intensification

Brand & image

Attract new cultural amenities & attractions

Better inter-city transit options

Support business development agencies

Business support

Support innovation (ex: Velocity Garage, onlineretail support, etc.)


BIA members’ preferred initiatives:42

0 5 10 15 20

Grow a live music scene / foster a vibrantmusic community


Develop a local shopping & dining appfeaturing promotions, specials, events, etc.



I'm not fond of any of these ideas.

Number of votes

-20 -10 0 10 20 30 40 50

Transit services (ex: GRT, Go Transit)

Character/design of your own office space

Festivals, events, programs & amenities

Excitement about DTK's future

Stores, restaurants, cafes, services, etc.

DTK's image/brand/sense of community

Physical appearance

Ability/cost of expanding your space

Overall sense of safety

Availability/cost of parking

Score

Factors affecting employee recruitment:43

NEGATIVE IMPACT

POSITIVE IMPACT

0 5 10 15 20 25

Downtown's Image

Access to my business (parking, traffic)

Lack of foot traffic after 5pm/weekends

Lack of similar businesses (ex: retail cluster)

My ability to market/promote

Don't have a problem attracting customers

My physical space

Number of responses

Negative impacts on customer attraction:

44

BIA members preference for more activity:45

0 2 4 6 8 10 12 14 16

Weekdays (9am to 5pm)

Weeknights (after 5pm)

Weekends in general (Fri night to Sunnight)

Late night (ex: Thurs, Fri & Sat after 9pm)

Colder months

Warmer months

Number of responses

46

Results from DTK Employees survey

46

DTK employees’ priorities for the BIA:47

0 20 40 60 80 100 120

Safety

Vacant storefronts

Functional challenges (parking, garbage)

Focus on initiatives that provide positive, dailyexperiences (ex: live music on patios, yoga…

Beautification

Support innovation (ex: Velocity Garage, onlineretail support, etc.)

Festivals/events

Attract new cultural amenities & attractions

Attract new housing to the core

Number of votes

How do DTK employees feel about the marketplace?

48

Like what we have

MORE

BETTER

I don't know

0 20 40 60 80 100 120 140 160

Coffee Shops

Grab & Go Restaurants

Sit Down Restaurants

Ethnic Restaurants

Health Restaurants

Pubs

Fitness & Yoga Studios

Daily Services

Nightlife

Retail Stores

Number of responses

How do DTK employees currently shop?49

0 10 20 30 40 50 60 70 80

If there were more and better shops downtown, Iwould definitely shop more.

I don't really care where I shop. If I needsomething, I'll find it.

I prefer to shop online, & probably wouldn't shopDT even if there were more and better shops.

I don't really shop much, so it doesn't matter tome.

I prefer power centres/malls, & probably wouldn'tshop DT even if there were more and better

stores.

I'm happy / satisfied with the current shopsdowntown.

I prefer to shop in Toronto.

Number of responses

What are DTK employees’ festival preferences?

50

0 10 20 30 40 50 60 70 80 90 100

Food Focused Festivals (ex: KingStreatery, Multi-Cultural Festival)

Live Music Festivals (ex: Blues Festival,Canada Day, etc.)

Niche Festivals (ex: Cruising on King,Christkindl Market, Rock & Rumble)

Community Building Festivals (ex: Tamethe Lane, Maker Expo)

Art Focused Festivals (ex: SummerLights, Night\Shift, etc.)

Number of responses

These are bigger festivals so we expect a higher response rate.

Comparison of preferred initiatives:51

0% 5% 10% 15% 20% 25%


Grow a live music scene / foster a vibrantmusic community.



Develop a local shopping & dining appfeaturing promotions, specials, events,

etc.

I'm not fond of any of these ideas.

Proportion of votes

Public

DTKemployees

BIAmembers

April 13, 2017 HELP SHAPE DTK 2020 - Downtown Kitchener · Results from DTK Employees survey 46....

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