HAMA Conference April 10, 2008 Human Resources Issues in Lodging Industry 2008.
April 10, 2008
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Transcript of April 10, 2008
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April 10, 2008
Health Information
And Programs For
Your Patrons
Roberta Craig, MLIS
Munson Community Health Library
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Objectives:
learn how to start
a speaker’s series become familiar
with quality health internet resources
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Starting a Speaker’s Series
Selecting TopicsSelecting Speakers
Planning & MarketingFollow-up
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Selecting Topics
Know your patrons What are the “Hot Topics”?
Think “Outside the Box”Dust off the old rolodex
Networking/word of mouth
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Selecting Speakers
Organizations
Evaluating potential speakers
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Organizations
Health related:• Hospital (marketing)• Health Dept.• Local chapters of
National groups• Gyms/fitness ctrs• Dietitians/cooks• Colleges
Non-Health related: Museums Art, theatre, music Television stations Environmental orgs
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Evaluate Potential Speakers
• With an organization? (.edu,.gov,.org, or
.com)
• Credentials/References/Education?
• “Google” their name
• Do they have a website?
• BEWARE of the “.COM” types!!
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Planning & Marketing
• Speaker Letter• Quarterly program
newsletter/brochure• Program flyers• Postcards• Marketing strategy• Early planning!!!
Final prep & follow-up:Call speaker 1-2
days prior
Program evaluation
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Summary for Success:
• Topics are fresh and timely
• Topics meet a community need
• Speakers are carefully selected
• Planning is done early
• Marketing is strategic
• Final prep with speaker
• Evaluate your programs
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Munson Community Health Library
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www.speedbump.com/images/librariansm.jpg
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Munson Community Health Library
According to the Institute of Medicine, nearly half of all American adults (90 million people), have difficulty understanding and using health information.
Literacy skills are the strongest predictor of an individual’s health status.
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Munson Community Health Library
What information resources are available?
Health care professionals
Health Information Professionals
Consumer Health andPublicLibraries
Internet
News reports
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Munson Community Health Library
Start your search at a credible ‘portal’ Medlineplus.gov – National Library of Medicine
Mel.org – Michigan Electronic Library
FDA, CDC, AHQR – government agencies
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I s the date of the last revision/ update posted?
Currency
Can you identif y a sponsor?Who is on the advisory board?Professionals, businesses, government agencies?
Can you contact the sponsor?
Are there advertisements?
What is the domain:.gov .edu .org .com
Sponsorship
Website Evaluation Guidelines
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Does the site ask f or personal inf ormation?
How will this inf o be used?
Privacy
For whom is the website intended?--Professional vs consumer
Audience
I s inf o presented in clear manner?I s f act diff erentiated f rom opinion?Are any references listed?
Factual inf ormation
Website Evaluation Guidelines
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http://medlineplus.gov
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http://familydoctor.org/online/famdocen/home.html
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http://www.medscape.com
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Webmd.com
Webmd.com
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