Sustainable development maintains the delicate balance between the human need to improve lifestyle and the feeling of well-being and preserving natural resources and ecosystems for future generations.

On an island, the economic value generated by tourism is faced as one, when not the only way, to achieve a sustainable economy. Such delicate economy is due to the lack of opportunities to engage other industries

• Matured destination with some international acknowledgment

• 200 years of tourism tradition

• Contemporary and traditional

• Geographical proximity to key European cities (through short and medium haul flights)

• Liberalised Airspace

• Secure destination

• An Excellency Destination (SMED)

• Unique Nature Beauty

• “Laurel Forest” – World Patrimony since 1999 (2/3 of Madeira Island is protected area)

• Quintas da Madeira

(unique type of traditional accommodation)

• Culture, tradition, gastronomy and history

• Events (own dynamic Entertainment Calendar)

• Safety and hospitality

• Mild Climate

• Nautical Tourism

• Two modern international airports (at Madeira and Porto Santo Island)

• Modern facilities at Funchal Harbour (important Cruise port stopover)

• Golf (3 courses at Madeira and Porto Santo Island)

• Spa & Wellness

• Wide range of sports & activities (on air, land or sea)

• Diversified facilities for leisure

21% a 24% - Regional GDP *

12% a 15% - Employment rate in the Autonomous Region of Madeira

• Hotel bed capacity: 30.170 beds mostly in 4 and 5 star hotels high quality accommodation

• 243 Tourist establishments

• Guests rates: 994.757

• Bed nights rates: 5.507.685

• Total income revenue : 250 € million

• Total lodging income revenue : 154 € million

• Bed occupancy rate : 54,5%

• Cruise ships passengers: 592.935

• Cruise ships stopovers: 336

• Cruise income revenue: nearly 50 € million

• Madeira Airport (FNC) passengers: 2.206.139

• Porto Santo Airport (PXO) passengers: 103.996

• Weekly connections with Europe (FNC): 120

• Weekly connections with Europe (PXO): 6

• Spreading to new tourism markets • Adding of meaningful events • Wide use of the internet for marketing

campaigns • Continuous requalification of the destination

itself and sustain the Excellency standard • Broadening the product range offer in order to

appeal to a greater plurality of niche markets • Increase the high satisfaction levels and the

existing faithfulness of our visitors

☞Protecting the environment (award certifications by UNESCO, among others)

☞Preserving culture and supporting cultural events;

☞Certifying local business with an environmental award “Estabelecimento Amigo do Ambiente” (2009 onwards)

☞Building infrastructures regarding tourism needs;

☞Redirecting policies to the growing number of hotels, towards the countryside;

☞Reinforcing the image and positioning itself as the

place to be, .

Thank you for your attention