Apresentação Lucy Crook - Be better / how to be a hustler
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APPM Marketing Marathon How to be a HUSTLER Lucy Crook - Second Home Lisboa
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Transcript of Apresentação Lucy Crook - Be better / how to be a hustler
APPM Marketing Marathon
How to be a
HUSTLER
Lucy Crook - Second Home Lisboa
HUSTLEA State of Great Activity
Hustler: (Noun)
An enterprising person, determined to succeed.
They outsmart the smart.
They know how to get money and are skilled at doing so.
A Fresh Perspective on
How we Work
Grad Trainee
Grad Trainee
Account Manager
Grad Trainee
Account Manager
Account Director
Grad Trainee
Account Manager
Account Director
Group Account Director
Grad Trainee
Account Manager
Account Director
Group Account Director
Managing Director
Head of Account Management
2015
2015
Business Owner
Hotpod Yoga
2015
Business Owner
2015
Business Owner
Freelance PR
Actress in TV Ad
Property Finder
Wellness Retreat Chef
Yoga Teacher Training
Event Organizer
Opened my eyes to
A New Way of Working
Linear Progression
StarbustActivity
Welcome to Freelance
Forbes
Who says you can’t drive an Uber in the morning, design websites all afternoon, and cater your own food company at night?
The old economy would lead you to believe that you should pick one job, work hard for the next 40 years at that company, and
then retire. Not the new economy. The more diverse your skill set, the more opportunities come your way.
Copenhagen Coffee Lab
35%US Workforce
Earned $1 Trillion in 2016.
Freelancers make up
50%By 2020.
Estimated to increase to
The Robots are Coming
39%Jobs in the Legal
Sector will be automated.
96%Accountancy Jobs will disappear due
to automation
47%Jobs will disappear
in the next 20 years.
39%Jobs in the Legal
Sector will be automated.
96%Accountancy Jobs will disappear due
to automation
47%Jobs will disappear
in the next 20 years.
10 Years
Freedom to work anywhere
What does this mean for Individuals?
HustlerMindset
Greater independence
Remote working
The Side-Hustle
Permission to explore
Develop a broad skillset
Adapt or die
What does this mean for Companies?
HustlerMindset
Leverage extended workforce - better work, faster, lower cost.
Allow employees to move laterally.
Do we bin Roles & Responsibilities?
Google’s 20% Time Side Project.
How to Hustle 5 Lessons Learned
Don’t be shy.
Build your network.
Fuck things up every now and then.
Perservere.
Try it, you might like it.
