The Power of Technology and Social Media for Social Change

Lucia Dellagnelo - ICOM Fernanda Bornhausen Sá - IVASynergos Fellows

Lucia Dellagnelo http://www.synergos.org/bios/ldellagnelo.htm

Lúcia Dellagnelo is founder and director of Instituto Comunitário Grande Florianópolis (ICom), a community foundation based in Southern Brazil.

Dr. Dellagnelo holds a Bachelor of Arts degree in Psychology, a Masters of Arts degree in International Education and a Doctorate degree in

Human Development and Education from Harvard University.

The mission of ICom is to promote community development by

mobilizing, connecting and supporting donnors and civil society organizations,

convening different sectors of society in the region of Greater

Florianópolis.

Fernanda Sá http://www.synergos.org/bios/fbornhausensa.htm

Fernanda Bornhausen Sá is the founder and president of Instituto Voluntários em Ação (IVA), a non-profit organization based in Brazil.

Fernanda has had extensive experience on multi-stakeholder partnerships, having held key positions in the private, public, and non-profit sectors. Fernanda holds a Bachelor of Arts degree in Psychology from the Federal University of Santa Catarina , and an MBA in Global Administration from the State University of Santa Catarina.

IVA was created in 1998 and its mission is to mobilize and engage volunteers and provide training

to volunteers and NGOs, thus promoting the culture of

volunteerism among the Brazil’s population.

ICom – Instituto Comunitário Grande Florianópolis

ICom operates in three main areas:

Portal Transparência

Transparency for NGOsInstitutional Development

It is a free, open and interactive online platform, where the entire community can

find information about NGOs.

It was built as a collective effort of ‘self-regulation’ involving aroung 30 NGOs’ managers and practitioners, lawyers and

accountants.

Portal Transparência offers bases for NGOs to pursue institutional

development and accountability

Results

- Vibrant network of stronger NGOs and engaged donors - Technical and financial support to NGOs and donors in issues such as recycling, youth, entrepreneurship and NGO’s institucional development, benefiting directly 300 NGOs and their constituencies- ICom publishes the Vital Signs in Florianópolis since 2008, promoting cross-sector debates on community issues- Solid work on donor education and promotion of philanthropy in the community

ICom and Portal Transparência:

Results

- ICom’s e-newsletter reaches almost 3.000 people of the community- The websites (portaltransparencia.org.br and icomfloripa.org.br) sum up 7.000 visits/month with an average time of 5 minutes per visit- ICom recently started its operations on social networks, designing strategies that can be replicated by local NGOs in order to develop a better positioning of the sector as a whole and a stronger movement using technology for social change

Online activities and social networks:

Instituto Voluntários em Ação

VOLUNTARIOSONLINE.ORG.BR VOLUNTARIOSONLINE.ORG.BR in Social Netwoksin Social Netwoks

VOLUNTARIOSONLINE.ORG.VOLUNTARIOSONLINE.ORG.BR BR in Social Netwoksin Social Netwoks

Our Facebook, Twitter, Youtube channels, and Blog, have a crucial role in the ways we mobilize our stakeholders’ chain. 

Today, we increasingly recruit volunteers and integrate Non-profits through these channels, disseminate our campaigns and create connections between people and causes, as visibility of volunteering opportunities keeps growing.

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TIB SeminarPromote social change and sustentability

How tecnology can help Organizations to promote social change and sustentability

Why TiBWhy TiB

TiB 2010

Summary

Media coverageMedia coverage

TiB Results and Conclusions TiB Results and Conclusions

To create a magnet program to provide Brazilian

philanthropic organizations with access to digital media and technologies which can help them to increase their

accountability and to mobilize resources and

volunteers.

The program proposed by ICom and IVA is organized around five main lines of action:

Fernanda Bornhausen Sá

Contact

Lucia Dellagnelo