Apresentação Cogito Pop 2014
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Transcript of Apresentação Cogito Pop 2014
Technologies and Copyright of CONNECTEDEVICE Ltd @ 2014
connected fashion
Technologies and Copyright of CONNECTEDEVICE Ltd @ 2014
….. these new generation products will provide more
sophisticated software and more fashion thanprevious models. Analysts describe "glanceableinformation, integration across sensors andhooks into web services" as being key features.And we believe watches should not need to berecharged.
“Once consumers recognize that
Smartwatches combine functionality and style
the market for traditional watches will quickly be disrupted".
Canalys July 2013
Smartwatches will disrupt the 1.1Bpcs watch market
Technologies and Copyright of CONNECTEDEVICE Ltd @ 2014
Smartwatch : significant growth ahead
• Juniper forecasts 36 million
annual unit sales by 2018.
• Credit Suisse, in their most
recent wearable computing
report, estimates smartwatch
sales of 114 million units by 2015.
• Canalys sees over 5 million units
sold in 2014.
• ABI forecasts 30 million
smartwatch units sold in 2015.
Technologies and Copyright of CONNECTEDEVICE Ltd @ 2014
X150 times a
day
How many times a day do you check your phone?
Our vision of the smartwatch market
great design
affordable price for mainstream appeal
no recharge required
extra long battery life
standard cell
button battery
Technologies and Copyright of CONNECTEDEVICE Ltd @ 2014
connected fashion
Technologies and Copyright of CONNECTEDEVICE Ltd @ 2014
http://www.youtube.com/watch?v=G3R4R2jOXnw
Unisex Social Affordable
Light Fashion Colorful
4 vivid icons
Bezel 42 mm - Thickness 15 mm
One of the thinnest smartwatches on the market
COGITO POP helps you focus on what really matters to you, RIGHT NOW!
Discreet notifications
Notifications : The watch vibrates and beeps (optional) and the illuminated icons blink every 2s.
• Incoming & missed calls
• Alarm notification *• Find watch• Find phone *
TEXT
SOCIAL
INFO
SMS, MMS
As many email accounts set
Social media post like Facebook, Twitter & message like
Skype, Line, Viber, WhatsApp, WeChat etc…
Other info such as calendar events, alarms, etc.
* Currently available for iOS only. Android support will be announced in coming app release.
All icons blink & vibrate for urgent alerts such as
SET TIMEPull ½ way and turn to set the time
Power on/off: press and hold for > 3 secCheck connection: 1 sec
Easy & simple operations
Mute/Un-mute watch: press and hold for 9 sec
When the CONNECTED WATCH camera is active : tap to trigger the camera shutter
When playing music on the phone:
tap to play/ pause the music press and hold for 3 seconds to skip songs
To find your phone*: press and hold for 3 sec
Initial pairingPress and hold the COMMAND+POWER buttons until 1st beep (approx. 3 sec).
All icons will blink in every 2 sec during the pairing mode.
ResetPress and hold the COMMAND+POWER buttons until 2nd beep (approx. 6 sec)
to reset the watch.
* Currently available for iOS only. Android support will be announced in coming app release.
POWER
COMMAND
SOCIAL NO CHARGE
NOTIFICATIONS
Low Phone Battery
Phone finder
Remote music control
Camera control
Calendar
Incoming call
Missed call
SMS
No recharge required
Extra long life
REMOTE CONTROL
Social media messageIncluding:
And more…
Features
or upwards
Galaxy S4, S4 mini, S4 active,
Note 4 & Note 3
Featuring Bluetooth® Smart technology — Compatible with mobile and tablet labeled Bluetooth Smart Ready
More devices will be announced in the near future. Visit our website for latest compatibility.
Some features may vary depending on version of OS and device.
LG
Nexus 5
Specifications
•Size bezel 42 mm - thickness 15 mm
•Materials Polycarbonate casing with acrylic glass, silicone strap
•Water Resistance 10 ATM (100 Meter Water Resistance)
•Notifications by icons on watch dial, buzzer, vibrations
•Embedded technologies Bluetooth® Smart technology
•Watch movement 3 analog hands Japanese quartz movement
•Battery life* No charge required. Extra long life with self replaceable standard CR2032 button-cell battery. SR626SW for analog which last about
3 years
*based on standard daily usage
Batteries and Certification
Battery Spec:
SR626SW Silver-Oxide, output 1.55V, capacity 28mAh
CR2032 Lithium Manganese Dioxide, output 3V, capacity 220mAh
Related certification:
SR626SW MSDS
CR2032 MSDS, UN38.3
Certification
•BQB • FCC • CE • C-Tick • RoHS • WEEE
2 batteries for operation
no AC charge required. SR626SW for analog movement
CR2032 for Bluetooth connectivity
SR626SW
CR2032
$
1 day 1 year 3 days
10ATM
100 Meters
N/ASplash resistance
IP67 only
299 USD From 129 USD 199 USD
Samsung
devices onlyAndroid only
iOS &
Android
5-7 days
5 ATM
50 Meter
149 USD
iOS &
Android
Smartwatches Competition
N/ASplash resistance
IP67 only
Unveiled at CES 2014, the award-winning
COGITO watches win rave reviews
from technology & lifestyle media
“If you are in the market for a smartwatch but don’t fancy waiting for the major manufacturers such as Intel to launch their own, you might be interested” Geeky Gadgets, 07 Jan 2014
Technologies and Copyright of CONNECTEDEVICE Ltd @ 2014
COGITO POP helps you focus on what really matters to you,
Right Now!
Technologies and Copyright of CONNECTEDEVICE Ltd @ 2014
Simplifies & de-clutters the increasingly connected life
Helps you stay socially connected
Technologies and Copyright of CONNECTEDEVICE Ltd @ 2014
Enables you to enjoy the
moment while remaining
connected
Technologies and Copyright of CONNECTEDEVICE Ltd @ 2014
Reduces the stress of missing a call or message
Technologies and Copyright of CONNECTEDEVICE Ltd @ 2014
Know your phone battery is low before it’s too late and your phone dies
Technologies and Copyright of CONNECTEDEVICE Ltd @ 2014
What if your phone is nearby but your can’t find it?
Technologies and Copyright of CONNECTEDEVICE Ltd @ 2014
Remotely trigger the camera
shutter of your phone so that
everyone is in the picture!
Technologies and Copyright of CONNECTEDEVICE Ltd @ 2014
REMOTE
music control
Technologies and Copyright of CONNECTEDEVICE Ltd @ 2014
COGITO POPTarget Audience
Technologies and Copyright of CONNECTEDEVICE Ltd @ 2014
FreedomFree your time - Organize your free time - You have the choice.
EnjoyEnjoy every moment of your life. Be here and now.
Relax- ZenNo need to check your phone every minute – disconnect.
SimplicityThe watch displays alerts only. It's not a duplication of your phone (unlike competitors). No recharge required.
Beauty, Fashion, Style, EleganceSleek design. High-end at an affordable price. Combining the power of a smartwatch with the sophistication of a conventional timepiece.
ActiveDo things on the go - Don't be stuck to your phone.Get the right message at the right time.
target audience
Technologies and Copyright of CONNECTEDEVICE Ltd @ 2014
COGITO POPcollection
Bla
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Wh
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Crisp
Blu
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tric
Ra
spb
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rush
Gre
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alo
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Bla
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Playful colorsSpring Collection 2014
Available in Feb US $129.95 onlySKU
: CW
3.0
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1
SKU
: CW
3.0
-003-0
1
SKU
: CW
3.0
-006-0
1
SKU
: CW
3.0
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1
SKU
: CW
3.0
-002-0
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SKU
: CW
3.0
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1
Technologies and Copyright of CONNECTEDEVICE Ltd @ 2014
COGITO POPPackaging & Merchandising
Retail Packaging
Packaging size : 270 x 60 x 25mmWeight : 0.13kg per pack
Qty per carton : 20pcs
Carton dimension approx. : 37.5 x 30 x 15.5cm
G.W.: 2.3 kgN.W.: 1.3 kg
HS Code : 8525.60.2000(US)
Technologies and Copyright of CONNECTEDEVICE Ltd @ 2014
MerchandisingOutstanding countertop POS
Technologies and Copyright of CONNECTEDEVICE Ltd @ 2014
CONNECTED FASHION
FOR EVERYONE