Apresentação Cogito 2014

COGITOwatch.com │Copyright of ConnecteDevice Ltd @ 2013

SMARTWATCH forecasts vary wildly but is large

• Juniper forecasts just 36 million annual

unit sales by 2018.

• Credit Suisse discussed smartwatches in

their most recent wearable computing

report, which covers the entire wearable

market. Based on their calculations on

the market size at risk for the watch

industry, we pegged their implied smart

watch sales at 114 million units by 2015.

• Canalys sees over 5 million units sold in

2014.

• ABI forecasts about 30 million smartwatch

units sold in 2015.


SMARTWATCH forecasts vary wildly but is large

…..these new generation products will provide more

sophisticated software and more elegant hardware

than previous models. It described "glanceable

information, integration across sensors and hooks into

web services" as being key features.

“Once consumers recognize that smartwatches combine functionality

and style the market for traditional watches will quickly be disrupted"

Canalys July 2013

Devices vendors will face a number of tough challenges. “Strict power constraints with prohibit cellular technology, limit the number of sensors and necessitate communication with smartphones over Bluetooth Low Energy”, according to Canalys Analyst Daniel Matte. “ARM architecture licensees that design custom silicon will enjoy significant

hardware advantages in this space”.


SMART │ STYLE


Why COGITO?

Brand name inspiration

It comes from a Latin sentence cogito ergo sum, “I think, therefore I

am”

Brought by French philosopher Rene Descartes in his Discourse on the

Method (1637)

Tagline : Your Time Matters!

It is your personal time – your personal agenda – your personal

schedule - not the same time as everyone

COGITO allows you to better manage your time and reduce the

level/number of distractions/interruption

You can enjoy your time by doing what you have to do while

managing your connected life


Product values

Freedom Free your time - Organize your free time -

You have the choice

Enjoy Enjoy every moment of your life.

Be here and now

Relax- Zen No need to check your phone every minute - disconnect

Simplicity The watch displays alerts only. It's not a duplication of

your phone (unlike competitors). Battery life : 6 months

to 1 year

Active Do things on the go - Don't be stuck to your phone.

Get the right message at the right time

Beauty/fashion stylish/elegance Sleek design - High-end at an affordable price

A Smartwatch, but a watch after all.

A beautiful watch that is doing more.

Time to Connect


Fashion conscious & active connected customers

Age range 25 to 44 years

Usage Regular usage of messaging & social media

Mobile device Smartphone – best sellers devices (iPhone 5S, 5C, 4S,

Samsung S4, S4 Active, Note 3, HTC One)

Job Executives

Interests Organized social life,

Watch budget < USD200-300

Watch brands Designer or fashion brands like

Armani, Michael Kors, CK, Burberry…

Customer Profile


THE ORIGINAL SERIES


THE ORIGINAL SERIES…. Silicone strap

MADE OF ULTRA SOFT SILICONE

Bla

ck M

am

ba

Silv

er

Arr

ow

Wh

ite

Alp

ine

De

ep

Pu

rple

Clo

ckw

ork

Ora

ng

e

Gre

en

Ve

lve

t


LEATHER SERIES


LEATHER SERIES…. Leather strap

MADE OF GENUINE LEATHER with handcrafted stitching


FOR BOTH

MEN | LADIES


ESSENTIAL

FEATURES

Dot Matrix display with Caller ID

Date &

GMT function

Essential features only

Easy & simple operations

COMMAND POWER

SET TIME Pull ½ way and

turn to set the

time

Power on/off

+ pairing

mode >4 sec

Press <3 secs : music & camera trigger <6 secs to find mobile

Check menu

alerts * Left page

Check menu

alerts*

Right page

If right & left buttons are pressed together you go

back to the main menu

SOCIAL

NO CHARGE

NOTIFICATIONS

Low Phone Battery

Phone finder

Remote music control

Camera control

Calendar

Incoming call

Missed call

Email

SMS

Incoming

calls

REMOTE CONTROL

Social media

Including:

and

more…

Essential features only

Up to 1 year based on normal usage

http://madonna.wikia.com/wiki/File:Facebook_icon.png

$

1 day 1 year 3 days

0 Meter 100 Meters 1 Meter

299 USD 179 USD 199 USD

Samsung

devices only Android

only

iOS &

Android

5-7 days

1 Meter

149 USD

iOS &

Android

Unique Selling Proposition


• Analog watch movement Japanese quartz movement with

separate battery operate for 3 years.

• Embedded technologies Bluetooth Smart - Bluetooth Low Energy

• Battery life Up to 1 year for connectivity based on usage self

replaceable standard CR2032 button-cell battery

• Front dial Hybrid dot matrix & icons display with 2 analog

hands

• Case & band material Radio performance nylon casing,

Brushed stainless steel bezel [IP Black, Silver] , Anti-scratch super transparent mineral glass,

Genuine leather band or stainless steel bracelet

• Case size Bezel 44 mm – Thickness 17 mm

• Water Resistant 10 ATM water resistance

• Limited warranty 1 year

Specifications


Hardware

Accelerometer

Electromechanical device that will measure acceleration force

6-axis accelerometer

Dot Matrix Display

Capability to display numbers & letters

Waterproof case 10 ATM

Bluetooth antenna w/ Radio performance Nylon casing to optimize range

Software

Upgradable firmware for new services

Over the Air upgrade management

Apps for Android 4.3 and iOS7

Hardware & Software


THE ORGINAL SERIES(silicone) │ USD 179

LEATHER SERIES │ USD 249

Price Positioning


Packaging – THE ORGINAL SERIES

OUTSTANDING DESIGN │ EASY TO BE DISPLAYED


Packaging – LEATHER SERIES

SMART │ STYLE

Uncoated paper │ silk

ribbon │ suede cushion


Product Launch - Communication

Online media

Bannering campaign

Google Ad words

Direct mailing campaign

Social Media

Brand new website

Offline Media

Special event

Tradeshow

Awards

Partnerships & events

Product placement

Magazine/newspapers/Journal ads

http://mrmiles.flyingblue.com/EN/Intro/Index

http://madonna.wikia.com/wiki/File:Facebook_icon.png


Product Launch – Marketing collaterals

Training Distributor & Retailer training supports

Video

Promotion Kit & Gift Boxes w/ Watches, Leaflets, Stickers & gift with purchase

Merchandising

Poster

Counter

Display shelf

Foam board stand

Photos Lifestyle & product shots


Merchandising for Consumer Electronics

Watches for shop display

Working trade sample unit, not for sales

Non-working trade sample unit, not for sales

Black Acrylic stand

Foam board or video card

Small Countertop display

with video & interactive

without video

A2 Poster

Roller banner

Card stand display

Large Countertop display

with video & interactive

without video

Mini Carousel

Time matters don’t be late to enter the connected watch market!

[email protected]

[email protected]

BE SMART | THINK AGAIN

Apresentação Cogito 2014

Documents

Transcript of Apresentação Cogito 2014