Appy Green Project

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Transcript of Appy Green Project

APPY  PROJECT  GREEN  

OUR FRUITFUL MISSION

“High sugar, processed and artificial foods loaded with preservatives are rife within todays retail aisles. Nutritionally sound options are far less available than they should be, making it difficult for busy families to provide their kids with the sustenance they need. This was an issue I wanted to address personally because my mother, friends, family members and the community I know at large, have developed a dependence on sugar due to an acceptance in society of this preventable overconsumption that now needs to be addressed . We didn’t just want to create drinks that would be inaccessible to everyday families, which is why we felt it was important that our drinks are not only healthy but also affordable. This leads us nicely on to why we exist… we wanted transparency to be the foundation of our brand. Families know exactly what goes into our products, essentially nothing artificial and we make no compromise on this! We didn’t just want to stop there though, we felt that we had an ethical responsibility to help people particularly kids understand exactly where their food comes from. This resulted in The Appy Green Project which helps communities connect with nature and take a vested interest in how their food is produced. This is a peek into the thoughts that are behind our brand that we hope we continue to play a greater role in fighting today’s health epidemics with positivity and education. We are on a mission and we hope you will join our efforts in making a more Appy World’’

Bobby Patel Founding Partner

APPY GREEN PROJECT

HELPING YOU GO GREEN THE APPY WAY!

PLANT Encouraging children to grow food to connect with nature. LEARN Educating families on the benefits of exercise through fun activities. MAKE Advising families on how to eat healthy through cook-along workshops. GIVE Supporting earth-friendly causes to empower a greener future.

LEARN A NEW SKILL THROUGH FUN GAMES!

We are passionate about exercise and believe that every child should be encouraged to lead a healthy and active lifestyle with Mum and Dad. Through fun yet educational workshops, both in and out of schools, the Appy Green Project educates kids on the benefits of exercise. By teaching a new hobby that does not involve modern day distractions children are encouraged to get outdoors and have fun! We work alongside local sports clubs, support community projects, and organise flash games in the park with local families to help kids develop an interest and love for sports and outdoor games!

PLANT A NEW WAY OF THINKING

We believe children learn best through fun & practical means so giving them the opportunity to get their hands dirty on allotment visits and interesting workshops is sure to get them engaged in knowing about food! We give kids seeds and teach them how to grow their own plants and see where food comes from. This allows them to get outdoors and connect with nature. Getting young curious minds asking questions about the origins of fruits and vegetables will make them more sensible about what they put in their tummy. This is the reason why the Appy Green Project has joined forces with I know Why It’s Yum, Mum! to help children make informed, healthy eating decisions for themselves, now and in the long term. Founded by nutritionist Natasha Gavin, I know Why It’s Yum, Mum! teaches children about the nutritional value of food in an interactive, memorable way.

THE COOKING WORKSHOPS AIM TO : Explain the nutritional benefits of different foods for both body & mind and show how to encourage kids to eat a varied diet

Teach how to make better dishes and healthy treats that can displace processed and sugary foods

Educate families on how and where to buy fresh natural ingredients

Give advice to people with special dietary requirements such as vegetarians, vegans, gluten and lactose intolerant on how to maintain healthy eating habits We also help retailers to create healthier products that they can sell to their patrons which are lower in sugar and calories in order to support our mission, and give people accessibility to better-for-you produce .

Learning to cook from scratch is an invaluable skill that we should all learn from young. But busy lives can sometimes mean that healthy cooking is replaced by unhealthy ready meals, take-aways along with too many treats. We therefore host cook-along events, led by young chefs, to teach parents and kids to get back to basics and learn to prepare healthier meals using fresh ingredients every day.

MAKE A BETTER START

GIVE BACK TO EARTH

WE DO THIS BY… Sourcing forest managed paper for our cartons to ensure that when paper is used for our packaging, trees are replanted to balance our usage Using recycled paper for our packaging Donating stocks to green charities to help raise funds for their causes Working with organisations that support the WWF to ensure wild life habitats are not harmed in the production process Only using factories that have a zero waste policy by recycling detritus and using it for energy to power their production facilities Organising nature walks for kids to explore, learn and enjoy wildlife

We believe that we should all look after our planet so we work with various charities and sustainable suppliers to make sure that our products and company stay green, so in turn you are more green.

WE GET SOME GREAT FEEDBACK

Customers feedback “My son loved them!” I bought these Peppa Pig drinks because they’re healthier than artificial or sugary drinks like Fruit Shoots or Capri-Sun. My son is three and absolutely love them, I had a taste too and think they’re great. A perfect addition to his lunchbox. “All natural, low calories, no nasties!” I am converted to Appy. My kids & I love the taste. The only sugar is form natural fruits, the sweetener is natural stevia. Fruit Shoot and capri sun are full of nasties vs this including Anthocyanins, Potassium Sorbate, Dimethyl Dicarbonate, Acesulfame K & Sucralose to name but a few. Go Appy!

Aloha Juice Taste Test

h.p://2nyurl.com/appyvstrop50  

‘eOne are delighted to be partnering with Appy for Peppa Pig juice drinks. Their healthy, delicious drinks and creative product development provide a fun but nutritious product that every little piggy fan and their parents will love’

Appy is truly an innovative company; Nutritionally sound and utilising pioneering packaging, the Appy offering is key part of Nickelodeon license line.

Lunchbox Doctor Founder and Media Nutritionist Jenny Tschiesche recommends Appy carton drinks….”they provide the great taste and hydration that both children and parents want without the sugar hit”

I love what you guys stand for and like how you do business. I've always been a huge believer in collaboration. My team and I are very excited to help your customers live a healthy and active lifestyle.

h.p://2nyurl.com/appyvsrobinsons  

Appy Juices vs Robinsons

“The Ninja Turtles juices only have 4.22g of carbohydrate per serving. This is great news for my Type 1 diabetic son as he does not need to have an extra injection to enjoy a carton!” ~ Stephanie Couch, mother to a diabetic child.

Taste Videos

A Cornish Mum Lifestyle Blog

WE ARE GETTINGNOTICED

One feature sample: Our products reviewed, by Jo Frost magazine

Appy drinks writes and is features in a number of healthy living articles and supports a number of Local charities all in the name of being noticed For pioneering the healthy families generation

Featured in: - Global License! -  The Grocer -  And many more…

T : +44 (0)844 840 0016 F : +44 (0)844 840 0015 W : www.appyco.com E : [email protected]

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AppyFoodAndDrinks

Appyfooddrinks #healthierfamilies

VISIT WWW.APPYGREENPROJECT.COM FOR MORE INFORMATION OR CONTACT :

APPY FOOD & DRINKS 140 Wales Farm Road Acton, LONDON W3 6UG