APPX Reseller Meeting

Pricing and Administrative Policies:

– Changes– Review– Discussion– etc.

Presented byAl KalterVice President, Reseller Services

APPX Reseller Meeting

Topics: – Annual VAR Fees– Sales Paperwork– Pricing Clarifications– Promotions– Tech Support Policies– Online VAR Support System– Price Changes

APPX Reseller Meeting

• Annual VAR Fees– Switch to “Product-based”

• $1500 annually for APPX• $500 extra for Speed II

– Apply VAR Fees to Sales• Use against 100% of the

VAR cost on license sales to new customers(APPX to APPX, Speed II to Speed II)

APPX Reseller Meeting

• Sales Paperwork– Goal: Simplify or eliminate the

sub-license agreement– Sales Report submitted by VAR– License Request signed by

customer– OR: “By installing…”– Terms & conditions on line

(may change with each upgrade or renewal)

APPX Reseller Meeting

• Pricing Clarifications– Downgrades = Flat $500– Splits/Combinations =

20% or 50% of Value of Items Moved ($500 min.)

– Price List is on website– Questions?

APPX Reseller Meeting

• Promotions– Linux Promo continues– Speed II Migration

promotion continues– First Design Right FREE

through end of 2002• Only for new multi-user sales with paid annual

maintenance, or existing multi-user licenses with maintenance coverage

• Customer must pay maintenance on free design right

• Excludes Linux

APPX Reseller Meeting

• Tech Support Policies– Initial 90 days of Tech

Support from VAR or through e-mail only

– If APPX Tech Support sold to customer, they get 15 months for price of 12

– Remember minimum charge of $1000/customer

APPX Reseller Meeting

• Online VAR Support System

APPX Reseller Meeting

• Online VAR Support System– Marketing/Evaluation – Emergency System-Down– Temporary Design Rights– Add Product Codes– Upgrades– Linux Promo

APPX Reseller Meeting

• Price Changes– Windows Single-User

Runtime …

$100

APPX Reseller Meeting

• Price Changes– Windows Single-User

Design Right …

$400

APPX Reseller Meeting

• Price Changes– Windows Single-User

ODBC Interface …

$FREE

APPX Reseller Meeting

• Price Changes– Windows Single-User Deal

Fine Print:• Remember – upgrade to second

user will be expensive ($1400 without design, $3000 with)

APPX Reseller Meeting

Summary: – VAR Fees reduced for many– Paperwork simplified– License Reconfigurations Easier

and Less Expensive– Online VAR Support System– Free Design Right Promotion– Super-Affordable Single-User Windows Licenses

APPX Reseller Meeting