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LEVERAGING MOBILE TECHNOLOGY

FOR MORE EFFECTIVE MEDICINE

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Capitalization Table

Pre-$$$ Post-$$$

Member

Class A

Units

Class B

Units

Total

Units Total %

Additional

Class A Units Total Units Total %

New Investors* 0 0 0 0.0% 500,000 500,000 16.7%

Ariel Soffer 1,615,000 0 1,615,000 64.6% 0 1,615,000 53.8%

Christopher Cabell 285,000 0 285,000 11.4% 0 285,000 9.5%

Option Pool 0 600,000 600,000 24.0% 0 600,000 20.00%

TOTALS: 1,900,000 600,000 2,500,000 100.00% 500,000 3,000,000 100.00%

* Offering of $500,000, $2.5 million pre-money valuation

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EMRTool

Insurance Tool

MarketingTool

Recordkeeping Tool

Lead Generation

Tool

ReferralTool

AnalyticsTool

MarketingTool

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• Vein Treatment

• Dentistry

• Dermatology

• Aesthetics

• Plastic Surgery

• Wound Care

• Hair Restoration

Target Market

• Podiatry• Weight Management• Nursing• Forensics• Clinical Trials• Telemedicine• Prosthetic and

Orthotics

Estimated Market Size = 500,000 Physicians + 200,000 Dentists

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• Insurance Claims

• Expectation Management

• Treatment Documentation

• Treatment Evaluation

• Sales & Marketing

• Patient Recordkeeping

Uses of Clinical Photography

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Access Photographic Records From Anywhere

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Simple – Affordable - AccesibleAppwoRx Traditional

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Competition

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Photo ManagementIMAGE MANAGER

• Access images from any desktop,Laptop, or mobile device

• Easily integrate with EMR • Filter by date or body area• Add notes to image or patient• Reporting tools • Color correction

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Reporting Tools

• Before & After Comparison

• Insurance Claims

• Branded Marketing Material

• Medical Recordkeeping

• Patient Expectation Management

Useful For

Types of Reports

• Before & After (Single Area)

• Before & After (Multi Area)

• Initial Consultation

• Treatment Progression

• Insurance Claim

• Complete History

Ideal for recordkeeping or branded marketing material

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AppRx Physician to Patient Mobile Applications

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HIPAA Compliant Photo Gateway

• Patients can use the application to send photos of problem areas.

• Can be used to counsel patient’s post-treatment

• Lead generation tool for potential new patients

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Direct Messaging

• Use mobile “Push Notifications” to directly engage mobile audience. Send special offers or important updates directly to user’s mobile device.

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* 55% of all physician offices in the US used an EHR in 2011

Marketing Strategy – EMR / EHR

Currently Integrated With:

20,000+ Physicians

50,000+ Physicians

Future Integration

400,000 + Physicians

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Software Licensing & Distribution

Finalized deal on Dec 15th, $75,000 upfront

with multi-million dollars of potential residual

revenue

Negotiating $500,000Contract

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The Surge

0

10000

20000

30000

40000

50000

Oct. 2012 Nov. 2012 Dec. 2012*

Sales

Sales

* $37,500 from Angiodynamics deal signed by Dec. 31st