Approaching the Rhetorical Enactment Rationale to Public Relations in a Postmodern World: A Hybrid...
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Transcript of Approaching the Rhetorical Enactment Rationale to Public Relations in a Postmodern World: A Hybrid...
Entering a postmodern condition
Lyotard:
Technological and cultural development
moves us into a new form of postmodern
condition.
Entering a postmodern condition
Holtzhausen:
PR today remains in management
practices based on modernist
principles… and is out-of-step in the
postmodern society.
Postmodernist expectations of PR
Radford:
The knowledge claims of PR work
with a modernist sense of a singular
reality that can be described,
understood and ultimately exploited.
Practitioners must work on the
assumption that human behavior is
the result of rational thought and
irrational drives, and that the
appropriate manipulation of those
faculties will produce responses
desirable to the sender.
Going forward
Organizations to rise among metanarratives
Most rewarding relationships are direct participations
Pseudo-realities can lead to community participation