Approach to innovation Emerging Consumer Markets Salik Khawaja BP Alternative Energy.
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Transcript of Approach to innovation Emerging Consumer Markets Salik Khawaja BP Alternative Energy.
Approach to innovation
Emerging Consumer Markets
Salik KhawajaBP Alternative Energy
2
The Emerging Consumer Markets Business
BP vision : provider of heat, light and mobility for the world
Over 3 Billion people across the world don’t have access to safe, clean and affordable energy options
ECM business1st stage of scale in India in 2007, vision 20m
customers by 2020.
3
Consumer centric development
“Disruptive” Innovation
Co-creation with our consumers
“Life”
understandingv
Affordability
4
Impact
Social + economic
Sustainability
3 Ps
Scale
Opportunity + model scalability
5
ECM’s Innovation Journey
• Nodality – configuration of business model combining integration & partnering
Integration“what is not good enough”
Partner“What is availableand good enough”
• Consumer Insights• Product & offer development• Fuel development• Manufacturing• Brand
• Product technology• Village level entrepreneurs• BP processes/systems (only outsourcing !)
Value Chain
6
Partnerships
Why partner?
• We need to focus on rapid scale and sustainability
• We don’t need to own/do everything ourselves!
Who we have partnered with:
(Those who share commitment to mutual goals)
• Channel: SSP
• Technology: Indian Institute of Science:
Thank you