Appointing the Right Caterer
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APPOINTING THE RIGHT CATERER Valerie Mills, Commercial Manager, Brooklands Museum Chris Brown, Director, Turpin Smale
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Chris Brown of Turpin Smale Catering Consultancy shares a Museums Association seminar with Brooklands Museum's Commercial Manager Valerie Mills on how Brooklands appointed the right caterer with before and after photos
Transcript of Appointing the Right Caterer
APPOINTING THE RIGHT CATERER
Valerie Mills, Commercial Manager, Brooklands Museum
Chris Brown, Director, Turpin Smale
Appointing the Right Caterer
• Appoint the right catering consultant• A good catering tender:– Scopes the potential– States the issues: capital/culture/selection criteria– Sells the opportunity– Has realistic timelines
• Longlisting and shortlisting caterers• What to look for• The acceptance of Risk
FINANCIALS
2009 – Old caterers
Year to Aug 2011
Cafe - net £300,000 £420,355Spend per head
£2.75 £3.48
Functions £228,000 £278,800
The catering team has truly integrated with the Museum, working together to deliver results far above the already impressive ones promised in the successful tender document. Creativevents promised the style and quality we are looking for, and have delivered profitability through innovation and dedication – truly an achievement in the great Brooklands tradition.
Allan Winn, Museum Director
