APPM Marketing Marathon 2016 - Passworks
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Transcript of APPM Marketing Marathon 2016 - Passworks
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What is the story and narrative behind everything you do as a brand?
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How do you connect with your consumers in the language they understand best?
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“60% of all consumers want to receive real-time offers and information's on theirsmartphones.”
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Mobile advertising is growing fast and brands are eager to explore the mobile opportunity to be “inside” their consumers’ smartphones.
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Brands are using SMS, Email marketing and Apps has part of their mobile strategy…
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✗ Not reaching key customer in the right momentØ Technology not based on real time or location.
✗ Not all customers will have or use the brands AppØ On average, only 26,7 Apps are used per month.Ø Only 19% of those Apps are retail.Ø And, 76% of Apps are not used after 3 months
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MOBILE WALLETS ALLOWS BRANDS TO ENGAGE WITH THEIR CONSUMERS IN
REAL-TIME BASED ON THEIR LOCATION THROUGHT PRE-INSTALLED WALLETS APPs
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Apple Pay, Android Pay and Samsung Pay are changing how we interact with our phone by implementing mobile wallets with features that go beyond credit card, allowing to store, save, share coupons, boarding passes, rewards and more.
PASSWORKS INVESTORS PITCH ©2015
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MEMBERSHIP CARDBOARDING PASS
COUPONEVENT TICKET STORE CARD
END-TO-END CLOUD MOBILE WALLET PLATFORM
Platforms such as Passworks, Brands can easily create and manage content that can be deliver directly to mobile wallets,
such as Apple Wallet, Android Pay and Samsung Pay.
The content can take the form of different shapes for different purposes.
PASSWORKS INVESTORS PITCH ©2015
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15:26 70%
Location-based Mobile Marketing
Welcome!
GET TO KNOW PASSWORKS.IO
MarketingMOBILE WALLET
Samsung Pay
Apple Wallet
Passworks Wallet
Android Pay
TAKE ADVANTAGE OF NATIVE APPSReach prospects that do not have your app installed through mobile passes in mobile wallets native Apps. Build marketing campaigns and programs that "live" inside your customers’ smartphone.
ALWAYS PRESENTCustomers don´t delete the passes.
REAL TIME CONTENT UPDATEOpen a new communication channel and start on-going conversations with your customers, allowing to renew, update, and change the content to keep the mobile passes always up-to-date in real time.
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SEND PUSH NOTIFICATIONSEngage with your mobile audience in a convenient and relevant way. Send messages, offers, reminders and updates directly to your customer's smartphone, giving you the ability to perfectly time and amplify your offers when it counts.
TRIGGER LOCATION BASED NOTIFICATIONSTake the advantage of the location-based technology for even better engagement by sending geo-based notifications directly to your customers, when passing by your store or a specific location.
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BEACONS AWAREAssociate and manage your existing Beacons with mobile coupons in order to trigger in store micro-location notifications.
PROMOTE YOUR APPTake the opportunity to truly have an additional channel to promote your app with the ability to download it directly from the digital pass
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MOBILE MARKETING FOR MOBILE WALLETSMobile passes
COUPON GIFT CARD STORE CARD
Mobile passes are adaptable according to the business and the purpose of communication.
RETAIL
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MOBILE MARKETING FOR MOBILE WALLETS
CONCERT TICKET SPORTS TICKET MUSEUM TICKET
Mobile passes are adaptable according to the business and the purpose of communication.
EVENTS
Mobile passes
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MOBILE MARKETING FOR MOBILE WALLETS
MEMBERSHIP CARD DISCOUNT PROMOTION
Mobile passes are adaptable according to the business and the purpose of communication.
MEMBERSHIPS
Mobile passes
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THANK YOU