Applying SOA for Agile Service Delivery in Communications...
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Applying SOA for Agile Service Delivery in Communications & Media Jaron Cohen Asia-Pacific Service Enablement Solution Specialist
Transcript of Applying SOA for Agile Service Delivery in Communications...
Applying SOA for Agile Service Delivery in Communications & Media
Jaron CohenAsia-Pacific Service Enablement Solution Specialist
Communication Sector Focus
Top Line RevenueTop Line Revenue
Connected ServicesConnected Services
Bottom Line EfficiencyBottom Line EfficiencyIndustry SolutionsIndustry Solutions
Workforce ProductivityWorkforce ProductivityWindows and OfficeWindows and Office
Agenda Service Provider’s Focus
SOA? The different approaches
Overview of Microsoft’s approach to SOA with the Communication Sector
Demo
Service Provider’s Focus
1. Operators as focal point of the service network
2. Reduced cost & time for service delivery
3. Better portfolio of services
SOA means many things to many people!
What does SOA mean to a Network Engineer?
NetworkControl
IPNetwork
BSS
OSS
IMS/Parlay – Network Control Plane
Service Control
Service Network
SOA Governance Infrastructure
What does SOA mean for an IT professional?
Application levelTransport
Messages
Services
Collaboration
Orchestration
What does SOA mean for the customer?
Aligning all the pieces
The Connected Services end-points
Consumers and Businesses
Connected Services
Microsoft Services
OSS/BSSServices
Telecom Services
3rd Party/ISVContent & Services
Aligning the Network and IT SOA approaches
NetworkControl
Service Control
IPNetwork
Service Network
Service Delivery Platforms
BSS
OSS
IMS/Parlay – Network Control Plane
Components of a Service Delivery Platform
Service scenariosService scenarios
Telecommunication Service Scenarios
Partner/3
rd party
services
Value-Added
Services
Back-end
Services
IPTVserviceIPTVservice
Mapping serviceMapping serviceReal-time traffic serviceReal-time traffic service
Location serviceLocation service
Calendar serviceCalendar service
VoicemailserviceVoicemailservice
Multimedia Ringtone serviceMultimedia Ringtone service
AuthorisationserviceAuthorisationservice
Micro-payment serviceMicro-payment service
Media Service Scenarios
Audience
Services
Value-Added
Services
Back-end
Services
ContentPricingContentPricing
ContentCatalogContentCatalog
Search ServiceSearch Service
ContentDeliveryContentDelivery
Partner DistributionPartner Distribution
Digital Asset ManagementDigital Asset Management
TranscodingServiceTranscodingService
Pricing ServicePricing Service
Rights TrackingRights Tracking
SubscriptionServiceSubscriptionService
DistributionServiceDistributionService
Connected Services Framework
CSF the Microsoft Solutions for Service Enablement
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Where do we see CSF deployed:
1.Customer Centric Bundling/Provisioning, e.g.:• Provisioning a hosted mail account with a DSL service• Bundling cross-network products (DSL + Mobile)
2.Real-time scenarios: rich collaborations with internal/external web-services, e.g:
• Click to Call (Fixed Mobile Convergence)• Conferencing • Network aware services
Demonstration Demonstration
© 2004 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.
