Applying representation theory
Transcript of Applying representation theory
Representation
“The media offer us a mediated version of the world. They don’t just present reality, they re-present it.”
Buckingham
What kind of reality are you (re)presenting?
Richard Dyer & stereotypesDyer has written extensively on stereotypes and how they are used in the media and by audiences. According to Dyer stereotypes are used as;
As a point of reference- a purely aesthetic functions in narrative, where character traits do not developAs a short cut- stereotypes carry with them complex meanings and a knowledge of social and cultural contextsAs an expression of values- a statement of thoughts, opinions and values of the creator.
Stereotypes
Have you introduced stereotypes in your production? What have they been used for?
As a point of reference- a purely aesthetic functions in narrative, where character traits do not developAs a short cut- stereotypes carry with them complex meanings and a knowledge of social and cultural contextsAs an expression of values- a statement of thoughts, opinions and values of the creator.
Barthes
What meaning is constructed through symbols, images and words?
What is signified?