Applying Innovative Web- based Tools to Enhance Behavior Change Programs Lydia Vandenbergh Penn State University SSCC Conference 2014 Joshua Kaplan American University Green Teams Eco-reps Ambassadors Inspiration, incentives Checklists Activities Toolkits Badges, Competitions, Stories, Toronto Dominion Banks 4Hs of Environmental Engagement Original checklist expanded into year-long program, 8 checklists completed by designated office/department liaison. Training the trainer but information heavily concentrated on single individual. Used for two academic years by 40 offices and more than 800 individual staff and faculty. Progress 134 1,600 Progress Toronto Dominion Bank 8 8 + Team work makes the green work Advantages Social Norms Dynamic and Customizable Access to information Disadvantages New Software Can be Buggy Pricing Models for Large Campuses Vs. Facebook/T witter is it cool? Emphasizes individual actions Advocating Sustainable Labs Questions? Lydia Vandenbergh Penn State University Sustainability.psu.edu Facebook.com/sustainPSU Twitter.com/sustainPSU Joshua Kaplan American University american.edu/sustainability Facebook.com/GreenAU Twitter.com/GreenAU