Application Specialist

Bharat SharmaDrive & Motor Controls Specialist

Application Specialist

• Sniffer-dog • Be able to look for opportunity to

develop business while helping the user

• Has full, working knowledge of assigned company products and services

• Understands, develops and delivers systems/applications solutions to customers

• Customer achieves maximum benefit from the product

Business & Opportunity Development

Opportunity Identification

Market Penetration

Business Formation

Engineering Support

Growth

About myself• Experience in different branded drives like

– Square D, Reliance Electric, Control Techniques AC/ DC Drives and Soft Starters

• Proven performer with ability to win customer’s confidence   • Detail oriented in submission of Professional technical

proposals • Inquisitive and innovative nature

– Worked in progressive positions from Commissioning Engineer to Applications Engineer to Branch Manager to Applications Manager at Gujarat Hi-Rel Controls Ltd.

• Served Control Techniques India Ltd.- Emerson group company as Branch Manager– Worked with Steel and Paper mills expansion projects from green

field level to tender level resulting into getting ahead of competitors

Marketing Experience

• Published application notes in company magazine on complex projects like drives for

• Steel plants multi motor speed synchronization techniques• Speed and tension control for a bridle roll system in a steel

mill• Paper mill tension control systems

• Identified major sales opportunities with initiatives and developed new channels and managed countrywide application support through

• OEM• Project sales• Distributor network• Govt. sales • End user market

Marketing Experience• Developed the regional market for the

company’s products using local panel builders for various application

• Managed total branch operation including sales operations, customer services, planning, budgeting and forecasting for branch office

• Prepared technical bulletins, catalogues, Pamphlets, trade show flyers

Canadian Experience

• Improved previously sold Control Penal Design as per customer requirement

• Improvement in productivity of Integrated Facility System Control Panels comprising of

• Service switch box• Distribution• Control logic• Annunciation

• Knowledge of Canadian Electrical Code

• Certified Technical Specialist by OACETT • Working towards C.E.T. - Certified Engineering

Technologist

Professional Membership

Community Services• Coaching new and unemployed skilled immigrants

to get Industrial electrician(442A) License awarded by Govt. of Ontario at North American College, Toronto

My experience In Metal Industry Proposed, configured, sold and helped in

commissioning automation system for Steel plants with synchronized AC drive for multi-motors operation with encoder, PLC control and sensors

Galvanizing line Annealing and pickling line Tube and Pipe mills Roll forming machinery

Pickeling line overview

My experience In Paper Industry

• Proposed, configured, sold automation system for Paper mills with synchronized drive system using PLC control, encoders and tension sensors, load cells

Winder Slitter Re-winder Calendar Pulp Digesters Positive displacement Pumps

Schematic of DC and AC drive retrofit of slitter-rewinder in a large paper mill

Achievements• Increased market share growth by 200% in 1

year for the branch office with major sales from Paper and Steel plants

• Increased sales from $100,000 to $220,000 in a year by developing OEM and worked on special application development

• Participated in $1.6 million Essar Steel expansion project from Greenfield concept to Tender and won against tough competition.

• Delivered keynotes on in local and global conferences on topics like Energy savings by AC drives, Automation scenario in South East Asian countries

Proposed Business Development Plan

• Working out retrofit applications and win the customer confidence leading to further business

• Look for Greenfield projects and set up our specification in purchase plan

• Work with panel builders and convert standard product buyers into system purchase.

• Use the feedback from sales and service force about typically potential customer and prompt them to go for new development / applications

Putting it all together• More than 15 years of experience in Drive application

business

• Expertise in technical sales support leading to business development

• Understand, develop and deliver systems/applications solutions to customers' business, information, technical and educational needs

• Seasoned in-depth knowledge of Drive Application in Steel and Paper Industry

• Created recommendations, and implements new methods, techniques, and/or procedures

Thank You

Bharat Sharma