Th i s p r og r am m e i s co - f i nanced b y the Eur op ean R eg i ona l D ev e l op m ent Fund .

JS

Applicant‘s seminar – Call 2

Munich | Germany | 21 June 2016

How to prepare a good

application form?

2

Quality requirements

Intervention logic

Guidance AF & eMS

Quality requirements

3

Transnational approach

• Topic fits to thematic and geographic context of Alpine Space

• Topic better addressed at the transnational level

(not only concerning one country, not only cross-border level)

• Joint solutions proposed

• Real transnational cooperation and added value for Alpine area

(not a mere collection of local / regional activities)

• Outputs of transnational character

4

Impact on wider strategies

• Contribution to EUSALP macro-regional strategy

• Policy addressing capacity

Strategic development

policy analysis, agenda setting, long-term broad impacts

Explorative / piloting

new tools / methodologies for implementation of strategy

Policy implementation

instruments for implementation / improvement of existing policies

5

Quality outputs and results

Specific, realistic, measurable, sustainable, transferable !

• Answering the needs of identified target groups

• Clear impact on target areas and groups

• Bringing added value, building on past projects’ achievements

• Realistically achievable with the project means

• Long term use of project outputs > durability!

• Transferable beyond the project partnership

6

Relevant partnership

• Competent partners able to tackle the

project’s objectives

• Relevant role in policy field addressed

• Balanced in terms of geographical

coverage, sectors and levels

• Targeted through early involvement of

relevant stakeholders

7

Intervention logic

8

Context

9

Solid project intervention logic

• Precise and explicit objectives

• Results capturing the intended change

• Clearly identified and measurable outputs

Project idea

• What are our common needs and potentials?

Project objectives & results

• What do we want to change?

• How will it be different?

Project outputs & indicators

• What do we need to deliver to obtain this change?

10

Solid project intervention logic

Structure and setup of an ASP project

+ target groups!

intended

change

product / vehicle 11

Link to ASP intervention logic

Contribution to programme objectives, results and outputs

12

Challenge: Sustainable cheese production in the Alpine Space is in decline.

Causes: not known, not valued, not eaten

Overall objective:

Increase the consumption of regional and sustainably produced cheese in the Alpine Space.

Specific objectives:

a) Increase knowledge on the assets and value of sust./reg. cheese among the consumers.

b) Promote the use of sust./reg. cheese in canteens.

Results:

Consumption of sustainably produced regional cheese increased by X%. Cheese used in all canteens of public

institutions in the programme area.

Target groups:

Public administrations, operators of canteens (SMEs, local authorities), general public

Outputs:

a) Concept and implementation of an annual cheese day in different locations all over the Alpine Space.

b) Introduction of a regional, sustainably produced Alpine cheese brand.

c) Guideline for the integration of cheese on the menus of public canteens.

CheeseAlps

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If you don‘t get your message across to the right target groups,

COMMUNICATION support the management in reaching the project objectives based on the content work.

COMMUNICATION should be planned linked to the intervention logic: how do we develop and transfer our outputs to reach the expected results?

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And communication is strategic for project success!

15

How do we get our target groups to eat/promote cheese?

Project specific objective:

Promote the use of regionally produced cheese in the canteens

Communication objective:

Change behaviour: get canteen menu planners to integrate

Sustainably produced cheese in the public canteen menus

Target groups:

Canteen operators (SMEs/local authorities)

Target groups:

Influencers: regional authorities, producers…

Approaches:

Practical guidance, education, media campaign…

Activity:

Individual meetings

Activity:

Site visits

Activity:

Press breakfast

=> For more info: factsheet 4.4: project communication

+ Internal communication (e.g. organisation of exchanges among

partners) => Management WP

+ Communication during the output development phase (e.g.

stakeholder workshops or co-creation) => Content WPs

+ Transfer of outputs and durability of results (e.g. individual

meetings to promote practical guidance) => Communication WP

16

In the application form:

Guidance for AF and eMS

17

Tips to create a high quality AF

• Presentation of the eMS boxes that should be filled in

• Common „mistakes“ in the EoI and the AF of call 1 and some

hints to avoid those mistakes

• Some tips to prepare a high quality document

18

Project overview

19

Project overview

• The project overview should give at one glance a good

understanding of the project

• Summary: should be easy to understand for outsiders, no jargon

• Double check the data in the overview, especially if the project

outputs…

• …contribute to the chosen programme output indicator?

(Consistency check of the intervention logic)

• …show the correct target value?

20

Partnership

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Partnership

• Should be geographically balanced

• Should include relevant institutions from different administrative

levels (vertical integration) and sectors (horizontal integration)

• Why this partner? Each partner should have a clear role in the

project – sometimes institutions you already know might not be

the most relevant partners for the achievement of the project

objectives (dare to look beyond the usual suspects)

• Observers: strengthen the partnership

• Clear role (e.g. transfer of project results), should be presented

as precisely as possible for each observer (avoid copy/paste)

22

Project description - focus

23

Project description - focus

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• This section contains an essential part of the intervention logic:

Check for relevance and coherence, both internally for your

project and for the contribution of the project to the programme

intervention logic

• Make sure that the outputs are relevant for your target groups

• Points to remember:

• The project results should refer to the envisaged change in

the area (not to be mixed up with the project outputs)!

• The project specific objectives should be formulated in a

precise and specific way; they should clearly be linked to one

(or more) output(s).

Project description - context

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Project description - context

26

• This section should describe a realistic contribution of the project

to wider strategies and policies, both at EU, national and regional

levels

• Reference to the relevant action group of EUSALP, and

presentation of the concrete contribution of the project to the

respective action of the EUSALP action plan

• Synergies with relevant current and previous projects

• Link and added value of the project to knowledge already

available in the field

Project description – horizontal principles

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Project description – horizontal principles

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• For further details on the horizontal principles see section 8 of

the Cooperation Programme

• Be realistic:

• Will the project activities really contribute to the horizontal

principle

• If the principle is acknowledged by the project, but not a major

focus of the project activities, the contribution should be set to

neutral

Work plan – List of work packages

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Work plan – List of work packages

• Work packages structure the activities within the project

• Mandatory work packages: Preparation, Management,

Communication

• It is not possible to have more than 5 implementation work

packages

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Work plan – WP Preparation

31

Work plan – WP Management

32

Work plan – WP Management

• Take it seriously: a good management is key to success!

• Include provisions for project controlling, quality and risk

management

• Do not repeat activities

• Limit the deliverables, e.g. progress reports should not be

considered as a deliverable

33

Work plan – Implementation WP

34

• The implementation work packages structure the thematic

activities within the project

• What is the objective of the work package?

• How is it linked to other work packages?

• Points to remember:

• Ensure coherence between the involvement of partners in the

implementation work packages and in the budget

• I.e. the involvement of each PP and their main tasks should

be mentioned in the activities

• Keep focused: avoid having too many deliverables

Work plan – Implementation WP

35

Work plan – Implementation WP

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• Create the right output in the right work package

• A work package does not necessarily need to have an output

Deliverables – outputs – results

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Deliverables:

Tangible products,

intermediate step

Outputs:

Main tangible

products, used to

achieve the results

Results:

Change resulting from

project implementation

Points to remember:

• The output should clearly contribute to the chosen programme

output indicator

• The quantity of deliverables and outputs should be limited

• The delivery date should be early enough to ensure transferability

• The deliverables and outputs should have a transnational

purpose

Work plan – Implementation WP

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• Target groups and stakeholders should be relevant for the outputs

and the specific objectives of the project

• Mention concrete measures to involve the target groups during

project implementation and in the phase of output development

(consulting loops etc.)

• Keep focused

Work plan – Implementation WP

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• Mention concrete measures to make sure that the outputs will be

used and transferred in order to achieve sustainable results

• Link the aspect of durablility and transfer to the target groups

• Link to the work package Communication

Work plan - WP Communication

• 1 project => 1 communication officer => 1 communication

strategy

• Make sure to include the mandatory deliverables as stated in

subsidy contract:

• project logo

• project website

• final public event

• poster about the project (template provided by the programme)

40

Logo

• Work for graphic designer (for budget plan):

• Just project name: 1-2 hours

• With logo: depends on logo,

max. 1 day

41

Website

• Plan sufficient working

time for website updates.

• Do NOT include

project website hosting

in your budget plan

• Some sections are linked

with the eMS and will get

automatically updated.

42

Planning WP communication

43

Planning WP communication

• Clear and simple main WP objectives (summary):

How communication will support reaching project objectives => link with

project target groups and other WPs must be clear.

• Relevant communication objective(s) for each specific objective

They must be consistent with the project specific objectives and

expected results.

44

Possibility to fill in 1 to 2 communication objectives per project specific objective

Choose among the four communication objectives (drop-down list):

- Raise awareness (if target group knows nothing about the topic)

- Increase knowledge (if target group knows little about the topic)

- Influence attitude (if target group knows about but has a different opinion about the

topic)

- Change behaviour (if target group needs encouragement to use your output)

Planning WP communication

• Approach / Tactics

Sentences should read like: “We will – communication objective – of –

target group – by– approach and communication channels –

with/during the following activities: a, b, c.

• Activity description (pre-set activities type):

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Activities: please choose among (drop-down list):

start-up activities including communication strategy and website set up; publications;

public events; digital activities including social media and multimedia; promotional

activities.

Please don’t forget the mandatory deliverables listed in the subsidy contract

Describe simply the activity linking precisely to the target groups.

Work plan – list of work packages

46

• Check the coherence of the time plan between WP, activities,

and the delivery of outputs and deliverables

Work plan - target groups

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Work plan - target groups

48

• The target group tab has to be completed in the end (after

completion of outputs and target groups in the work plan): Do not

forget to fill in this tab!

• Countercheck that the selected groups match the intervention

logic of the project (relevant for the project outputs and

objectives) as well as the communication approach (WP

Communication)

Project budget

Tomorrow !

49

Short EMS walk-through

50

Step 1 - EoI

Step 2 - AF

Short EMS walk-through

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Let‘s go online… eMS

Thank you! And good luck!

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Tomorrow!