Apple’s Transformation: Role of iTunes & iOS
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Transcript of Apple’s Transformation: Role of iTunes & iOS
Apple’s Transformation: Role of iTunes & iOS
Professor N. Venkat Venkatraman Boston University School of Management
IS714: Fall 2014 @NVenkatraman
Hardware
Content
Channel
Consumer Experience
Music in the 1990s: Analog Era
Distinct Layers and
Standard Linkages
Digital > Physical in 2012 (USA)
1. Who’s dictating the ‘rules’ now?
2. What are alternative revenue models?
iPhone OS iPhone OS 2.0SDK
AppStore
iPhone OS 3.0 iOS 4.0Copy/cut/paste Video recording
Facetime | Folders iBooks, Multitasking
2007 July 2008 2009 April 2010
iOS 5 iOS 6 iOS 7Computer-Free Set up OTA Software Refresh
iCloud | Siri
2011 2012 2013
Maps | PassbookEnhanced Siri & LTE
Auto Update | M7 Chip iRadio | iBeacon
0
225000
450000
675000
900000
July 2008 July 2009 June 2010 July 2011 June 2012 June 2013
#Apps Downloads (Million)