Apple vs Samsung Inc

7/31/2019 Apple vs Samsung Inc

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Market Research &

Competitive AnalysisBetween

Apple Inc & Samsung Electronics


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Introduction :

Apple Inc :

Apple Company was formed & Started By Steve Jobs & Wozniak in April 1976 in a SmallGarage.

Apple is an Multinational Corporation that Aims to Provide Consumer Electronics ,Computer Software & Personal Computer around the World through its InnovativeHardware Design & Engineering , Software & Internet Offerings.

Headquarters : Apple Campus , Infinite Loop, Cupertino , California USA.

Company Provides : Computer HardwareComputer SoftwareComputer ElectronicsDigital Distribution


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Products Sold By Apple Inc :Hardware Line :

Macintosh Line of PersonalComputers :

iMacMacbook Pro

Macbook AirMac Mini

Portable Media Players :iPod TouchiPod Nano

iPod Classic

Mobile Phone :iPhone.

Television :

Apple TV


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Software Line :

Mac OS X Operating System

iTunes

iLife

iMovie , iPhoto

Final Cut Pro Movie Maker

Aperture

Professional Photographers

Microsoft Office for Mac 2011.


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Samsung Electronics :

Samsung Electronics was Founded in 1969 in Suwon , South Korea as SamsungElectric Industries & in 1988 it Merged with Samsung Semiconductor &Communications.

Samsung Electronics is a South Korean Multinational Corporation, Specializing inElectronics and information technology.

Headquarters : Suwon , South Korea.

Company Provides : Computer Hardware & Software .Consumer Electronics Appliances


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Products Sold By Samsung Electronics :

Hardware Line :

Mobile Phones.

Tablet PC

Television

Blu Ray & DVD player

Home Theatre

Camera & Camcorder

NoteBooks

Monitor

Memory Cards

Printers


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Home Appliances :

Refrigerator

Air Conditioner

Washing Machine

Microwave

Dishwasher


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Objective

Primary Objective :

To Identify the Market Share of Samsung Electronics in Mumbai Central SuburbanDistrict.

To Study Brand preference of Consumer in Selection of Brand of Television.

To Study Brand preference of Consumer in Selection of Brand of Laptops

To Study Brand preference of Consumer in Selection of Brand of Tablets

To find most Important parameter for Selection of brand of Mobile Phone.


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Objective

Secondary Objective :

To study profit margin of major brands in Television.

To Study Profit Margin of Major Brands in Laptops.

To Study Profit Margin of Major Brands in Tablets .

To Study Profit Margin of Major Brands in Mobile Phones.

To find Number of brands in Television, Laptops, Tablet & Mobile Phone in Mumbai CentralSuburbs.


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Research Methodology :

Target Size :

100 Dealers in Central Suburbs

Sampling Method :

Random Sampling Method.


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Secondary Data :

Magazines & Journals.

Sales Figures Report & Analysis

Internet Blogs [ Free Essays ]

Primary Research :

Questionnaire Method

Telephonic Interview Method

Observation Method.

Personal Interview


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While visiting the Shops I:

Calculated the display share of the SAMSUNG product in shop.

Collected the data of actual monthly sale of the SAMSUNG product in few shop.

Found out the problems that the dealers were facing while selling the SAMSUNGproduct.

Found out the customer response for SAMSUNG products by asking the owner of theshop.

Checked whether demo calls were attended or not.

Noticed the Enquiry Regarding SAMSUNG PRODUCTS.


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Data Analysis :

0

0.5

1

1.5

2

2.5

3

3.5

Five Four Three Two

Shows no. Of companys product sold from dealers shop.


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Shows Major brand of TV [LED & LCD], sold by dealers.

Market Share of Television in Mumbai.

SamsungSony

Other

Apple

42 %

21 %

36 %

1 %


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Most important parameter for more sale of TV

Important Parameter for Sale of TV in Mumbai.

Price

Quality

Service

Advertisement

Schemes

28 %

30 %

17 %

15 %

10 %


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Shows the major brands of LAPTOPS sold by Dealers

Market Share of Laptop In Mumbai

SONY VAIODELL

SAMSUNG

APPLE

HP

OTHERS

26 %

20 %

18 %

15 %

11 %

10 %


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Most important parameter for more sale of Laptops

Important Parameter for Sale of Laptops in Mumbai.

Price

Quality

Service

Advertisement

Schemes

27 %

32 %

19 %

13 %

9 %


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Major brands Tablets POST PC Device sold by dealers.

Market Share of Tablet in Mumbai

Apple iPad

Samsung Tab

BB Playbook

Micromax

Reliance

53 %

22 %

14 %

8 %3%


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Most important parameter for more sale of Tablet Post PC Device

Important parameter for Sale of Tablet

Price

Appllication

Quality

Advertisement

Service

32 %

28 %

22 %

10 %

8 %


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Major brands of Mobile Phone sold by dealers.

Market Share of Mobile Phone in Mumbai

SAMSUNGAPPLE

BLACKBERRY

NOKIA

SONY

OTHERS

33 %

25 %

16 %

10 %

8 %8 %


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Most Important parameter for more sales of Mobile Phone

Important Parameter for Sale Of Mobile Phone

Price

Application

Quality

AdvertisementService

37 %

25 %

20 %

10 %

8 %


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Shows High Profit margin brands

0

0.5

1

1.5

2

2.5

3

3.5

4

Apple SAMSUNG Sony Blackberry Nokia


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Conclusion

Apple vs Samsung Inc

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