APPLE COMPANY ANALYSIS

presented by: vagmita

HISTORY

On April 1, 1976, the Apple computer was born. Steven Wozniak, a high school drop-out who worked for Hewlett-Packard, dabbled in computer-design and created what would become the Apple I. His high school buddy Steven Jobs, also a drop-out, worked for Atari and convinced him that the two should form a company to market the new computer, which eventually took off in 1977 with the Apple II. By 1980, the Apple III was released and their company employed several thousand workers.

1976 APPLE 1

• Based on the MOStek 6502 chip, the Apple I included only the circuit board. A tape-interface was sold separately, but you had to build the case. Initial cost: $666.6

1977 Apple 2

During 1977 MITS, which was in the process of being taken over by Pertec, refused to license the 8080 BASIC to potential customers. On 20 April 1977 Gates & Allen sent a letter to MITS protesting their lack of making "best efforts" to commercialize the program. MITS responded by getting a judge to restrain Microsoft from disclosing 8080 BASIC code to any 3rd party and taking Microsoft to arbitration to force them to abide by the contract. Microsoft's income begins drying up that summer. They get bailed out in August by a $10,500 payment for the 6502 BASIC from Apple Computer for the Apple II.

1980 APPLE 3

The Apple III (often rendered as Apple ///) is a business-oriented personal computer produced and released by Apple Computer and was intended as the successor to the Apple II series, but largely considered a failure in the market. Development work on the Apple III started in late 1978 under the guidance of Dr. Wendell Sander.

1983 LISA

The first personal computer to use a GUI (Graphical User Interface). It contained a Motorola 68000 Processor running at 5 Mhz, 1 MB of RAM, two 5.25" 871k floppy drives, an external 5 MB hard drive, and a built-in 12" 720 x 360 monochrome monitor. Initial cost: $9,9

2004 • iMac G5

The iMac G5 brought G5 muscle to Apple's consumer desktop line. Housed in a completely new enclosure reminiscent of Apple's Cinema Display line, the iMac G5 was a marvel of miniaturization. The case was only two inches thick, yet housed a machine considerably faster and more advanced than its G4-based predecessor.

In addition to a 64-bit G5 processor, the iMac G5 also included a much faster memory bus, better graphics for the low-end model, twice the hard drive space for the high-end model, and a new audio port which doubled as an optical digital audio output. The iMac G5 was initially available in three configurations: 17" LCD/1.6 Mhz/80 GB hard drive/256 MB of RAM/Combo drive/$1299, 17" LCD/1.8 Mhz/80 GB hard drive/256 MB of RAM/SuperDrive/$1499, and 20" LCD/1.8 Mhz/160 GB hard drive/256 MB of RAM/SuperDrive/$1899.

IPAD 2010

The iPad is a tablet computer designed and developed by Apple. It is particularly marketed as a platform for audio and visual media such as books, periodicals, movies, music, and games, as well as web content Apple released the iPad in April 2010, and sold 3 million of the devices in 80 days.

SWOT Analysis

Apple in the Market (as of 4/22/05)

Last Trade: 35.50

52 Week Low: 12.75

52 Week High: 45.44 Apple had a 2:1 Stock split on 02/28/05

STRENGTH

Apple is a very successful company.

Sales of its iPod music player had increased its second quarter profits to $320 (June 2005).

Apple is one of the most established and healthy IT brands in the World, and has a very loyal set of enthusiastic customers

Apple Computer are expert in Developing own software and hardware.

   Apple Computers have good brand loyalty.

It is reported that the Apple iPod Nano may have a faulty screen.

Early in 2005 Apple announced that it was to end its long-standing relationship with IBM as a chip supplier, and that it was about to switch to Intel.

Some industry specialists commented that the swap could confuse Apple's consumers High price. Apple’s products are typically higher in price than its competitors.

No dividends,Reaching iPod saturation,Lack of customization

WEAKNESS

OPPORTUNITIES Apple has the opportunity to develop its iTunes and

music player technology into a mobile phone format.

Downloads are available via a USB cable, ands software on the handset pauses music if a phone call comes in.

International expansion

The laptop market growth is high; Apple Computers should focus to develop new models to cater the need of customers.

[ apple company should b increase its products so dat more n more customers get attract nd they make large profit]

Threats The biggest threat to IT companies such as Apple is the very

high level of competition in the technology markets. Increased competition on mobile products Some products becoming too ubiquitous

Companies not seeing Apple as compatible with their software.

-Apple facing strong competition from Dell, HP, Sony and Toshiba in laptop segment.

 - Apple software, Cell phone and hardware are expensive as compared to other competitors such as Dell.

-Microsoft launched Microsoft Vista, Windows 7 which is gaining market share.

-The switching in technology is very fast.

THANK YOU !!