INFORMATION TECHNOLOGY

SECTOR

Portable digital music player

Personal computer

Mobile

GLOBAL MARKETAggresive prices

New products

Rapid adoption of technology

High price sensitivity

Standard & Poors

PRICE COMPETITION

Source: www.wikinvest.com Source: www.wikinvest.com

FOCUS IN MOBILE COMUNICATION DEVICES

SMARTPHONE SHARE

IMITATIONS OF IPHONE'S

CONSECUENCES OF ECONOMIC CONDITIONS

• Postpone spendin

Negative efect on the demand

Forecast for Apple

and the IT sector

IT INDUSTRY• The ICT industry has slowed • growth continues in some markets and products.• Overcapacity troubling companies • Steep decline in demand• Investments in productivity necessary • Sharp drop in turnover• The hardware market will be increasingly

undifferentiated• A migration towards services will be

inevitable

BRAND MANAGEMENT

Not only Personal Computers……but also Portable

Devices

Apple´s corners

Apple OR MicrosoftApple Microsoft

BEST PERFORMING STOCKS

Symbol Company Name Percent Change  

USATP Usa Technologies Inc 1,678.18%   AAPL Apple Inc 714.29%    SILC Silicom Ltd 157.01%     SYNA Synaptics Inc 84.46%    SYX Systemax Inc 77.80%     PALM Palm Inc New 47.71%    MCRS MICROS Systems Inc 42.39%     HPQ Hewlett-Packard Co. 35.06%     CYRD Cyberecord Inc 33.33%      WDC Western Digital Corporatio 32.39%    

OR

What will be the future without CEO Steve Jobs managing the business?