Think Different…Apple

Yazmín Ramos

Apple and its beginnings

Apple Computer, Inc., a U.S. information technology company was founded in 1976 by Steve Jobs and Steve Wozniak.

Steve Wozniak (21 years) and Steve Jobs (16 years) met in 1971 when a mutual friend introduced them.

Wozniak liked electronics. At thirteen years he received a scientific prize for building his own machine to subtract and add.

Steve Wozniak and Steve JobsApple Computer, Inc., a U.S. information technology company , founded in 1976 by Steve Jobs and Steve Wozniak.

In 1976 they established the company in Jobs' garage. They produced the first machine, the Apple I, and was sold at a price of $ 666.00

In 1979 they released for Apple II and in

1980 went on sale Apple III.

On December 12, 1980, Apple entered the Stock Market, only some of the employees had shares in the company became millionaires that when the shares were sold at 22 dollars apiece.

In 1981 a plane crash left Wozniak seriously injured, and when he recovered would not return to work, but enjoy the money earned in previous years.

Through the years Apple has seen a spectacular renaissance, not only for the design of its new range of computers, but also because it has been able to get continuous benefits from sales of the iMac, which is especially valuable in times of crisis as the sector has experienced in recent years.

Apple I Apple II

Brand The significance of the mark is as follows.

The name starts with A, so it’s up in many

catalogs. The logo is easy to remember, as

the Apple good feelings because it is not

controversial and is associated with health.

The company projects a humanistic culture

and a strong ethic business, support good

causes and community involvement The

company has established an emotional

connection with customers. It's like having

a good friend. They have created a human

relationship, beyond business, with clients.

Apple evolution

Newton under the apple treeThis drawing show Isaac Newton sitting under an apple tree reading a book. The name of the company Apple Computer Co., appeared on a waving flag that surrounded the scene, and the text read Newton ... a mind is always traveling through books.

The MulticolorThese colors of the rainbow were added when it launched the Apple II, this is described as a symbol of lust, hope and anarchy. The bite is a symbol of knowledge acquisition, refers to the fruit of the tree of knowledge.

Today apple has become more refined. For 1999 and 2000 was declared officially dead multicolor logo and shortened the name of the company becoming just Apple.

Apple and the world of MusicCreated iTunes, an online store to download music with the combination of iPod.

iPodIs a digital music player with hard drive or flash memory.

New models of Apple ComputersDomestic market-

oriented iMacNews Apple Model

This chart shows

the growth that

Apple has over the

years in comparison

with other brands

on the market, such

as HP, Dell, SONY,

ACER, etc.

ConclusionApple has had a solid structure of

advertising, this has helped to

have a clear vision of what they

wanted to project on the market.

Thanks to this, have managed to

enjoy the recognition and good

reputation among consumers.

Apple has managed to be smart,

bold and persuasive. The

advertising is targeted at different

genders and with a variety of

products for consumers.