Steve Jobs and Steve Wozniak created Apple Computer on April 1, 1976

Started in a Garage by two college dropouts in 1976

in 2016

is valued at USD 617 BILLION!

Had a revenue of USD 215 Billion

And employees 115,000 people

Apple’s Slogan calls for constant Innovation

Evolution of Apple’s line of PCs

Evolution of iPod

Incremental Innovation

The huge popularity of iPods opened up a whole new market for Apple

Apple Computer became

Apple Inc.

Apple Inc. launched a series of products Including iPhones, iPads and Apple TV

Apple iPhone became the bestselling Smartphone and is seen as a Status Symbol

Next genComputer

The iPad

What made Apple successful?

Innovation

Clever Marketing Strategy

Push and Pull Advertising

Research and Development

Rise of Competitors

Samsung

Google

Chinese Rivals

What’s next for

Apple Inc.?

Apple Watch Series- Smartphone on your wrist

Collaboration with Nike

AirPods

Wireless Earphones

Apple TV

Using Siri to control your TV

Even get info on Sports, weather or Movie showtimes while enjoying TV

Apple’s continuously looking for new opportunities

Recently, it pledged $1 Billion in SoftBank’s

Tech Vision Fund

Keeping it simple…

Apple’s Brand Mantra

Innovation+

Simplicity

1. Beginning of Apple Computers

SUMMARY

2. Apple Inc. and Diversification

3. What made Apple successful?

4. What’s next for Apple?

5. Simplicity and Innovation

Disclaimer

Created by Shravan Mundra, Hindu College, during Marketing Internship under Prof. Sameer Mathur, IIM Lucknow