Apple Inc. Slide Show Presentation
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Transcript of Apple Inc. Slide Show Presentation
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Apple~ Neelakshwar Dey
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Think Different
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“ Your time is limited,so don’t waste it livingsomeone else’s life…”
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The man who thought different
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Behind every great thing there is always a humble thing
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Where is Apple Located?• Apple has also expanded internationally
with locations in Cork, Ireland and Silicon Valley, Singapore.
Cork, Ireland Silicon Valley, Singapore
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Where is Apple Located?• Apple has over 200 retail locations
across the U.S. To find a store nearest you, Apple’s main website provides a search engine that can provide that information.
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Inception of Apple Institution
Steve Jobs
SteveWozniak
RonaldWayne
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Apple’s Mission Statement“Apple designs Macs, the best personal computers
in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.”
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Apple’s Vision Statement “We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self- honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.”
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Frontrunner in the PC revolutionTransformed PC industry with 1st
MacExpansion in consumer technologyContinued innovation in tech
industry
Apple Inc.
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Source: Apple
1976: Steve Jobs and Steve Wozniak founded Apple Computer, Inc.
1980: Apple converts to public ownership.
1982: Apple becomes first personal computer company to reach $1 billion in annual sales.
Key Dates
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Source: Apple
1985: John Sculley assumes CEO role1997: Steve Jobs is named interim
CEO1998: The all-in-one iMac is released 2000: Jobs as CEO, more tightly
focused Apple, Inc.
Key Dates
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Apple Inc. currently operates in highly competitive and highly technological driven consumer electronics / computer industries.
There exists opportunities to further leverage the intellectual capital and brand
image along with new digital business strategies to create new sources of
sustainable competitive advantage within Apple Inc.
Opportunity Statement
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Timeline of Apple Company
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We’ve got to
make the
small things
unforgettable.
I would rather
gamble on our
vision than
make a ‘me,
too’ product.
Don’t just live a life, build one.
And if we want to be
great, we’ve got to risk it too.
Job’s Traits
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Steve Job’s Methodology
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Evolution of Apple Logo
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History of Macintosh
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Evolution of iMac
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Evolution of Macbook
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Evolution Of Mac Pro
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Evolution of iPad
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Evolution of iPhone
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Bigger than bigger
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Evolution of iPod
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Inception of Apple TV
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Mac mini It’s mini in a massive way.
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Apple Wireless Keyboard
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Magic Mouse
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Magic Trackpad
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AirPort family
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Apple Pencil Completely familiar. Entirely revolutionary. Introducing Apple Pencil
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iWatch
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There’s an Apple Watch for everyone
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iCloud
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Box/Mac App Store artwork for OS X. Summit to bottom:
Cheetah/Puma (1) Jaguar (2)
Panther (3) Tiger (4)
Leopard(5)Snow Leopard (6)
Lion (7)Mountain Lion (8)
Mavericks (9) Yosemite (10)
Mac OS X
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Version Codename Date announced Release date Most recent versionRhapsody Developer Release Grail1Z4 / Titan1U August 31, 1997 DR2 (May 14, 1998)
Mac OS X Server 1.0 Hera March 16, 1999 1.2v3 (October 27, 2000)Mac OS X Developer Preview May 11, 1998[74] March 16, 1999 DP4 (April 5, 2000)
Public Beta Kodiak September 13, 2000
Mac OS X 10.0 Cheetah March 24, 2001 10.0.4 (June 22, 2001)
Mac OS X 10.1 Puma July 18, 2001[75] September 25, 2001 10.1.5 (June 6, 2002)
Mac OS X 10.2 Jaguar May 6, 2002[76] August 24, 2002 10.2.8 (October 3, 2003)
Mac OS X 10.3 Panther June 23, 2003[77] October 24, 2003 10.3.9 (April 15, 2005)
Mac OS X 10.4 Tiger May 4, 2004[78] April 29, 2005 10.4.11 (November 14, 2007)
Mac OS X 10.5 Leopard June 26, 2006[79] October 26, 2007 10.5.8 (August 5, 2009)
Mac OS X 10.6 Snow Leopard June 9, 2008[80] August 28, 2009 10.6.8 v1.1 (July 25, 2011)
Mac OS X 10.7 Lion October 20, 2010[81] July 20, 2011 10.7.5 (September 19, 2012)
OS X 10.8 Mountain Lion February 16, 2012[82] July 25, 2012[83] 10.8.5 (12F45) (October 3, 2013)
OS X 10.9 Mavericks June 10, 2013[84] October 22, 2013 10.9.5 (13F34) (September 18, 2014)[85]
OS X 10.10 Yosemite June 2, 2014 October 16, 2014 10.10.2 (14C109) (January 27, 2015)
Mac OS X version informationMac OS X version
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iTunes
Music Store in the World
Compatible with PC or Mac
Turn CD’s into digital music files, plus purchase songs, movies, etc…on iTunes.
MusicMovie RentalsAudio booksFree PodcastsTV Shows iPod Games
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The Situational Analysis Factors of Apple Inc.
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Situational AnalysisInternal Factors
Leadership | Corporate CultureOperations | Marketing | Finance | HRM
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Leadership
Situational AnalysisInternal Factors
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LeadershipSteve Jobs–Co-Founder/CEO/Directoro1976-1985/1996-Present
College dropoutPerfectionistFounded company with Steve WozniakSource: Reuters
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LeadershipPeter Oppenheimer–CFO/Senior VPo1996 - Present
Former CFO of Automatic Data Processing, Inc. (ADP)
IT Consulting firmSource: Reuters
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LeadershipTimothy Cook–COOo1998 - Present
Previously VP Corporate Materials for Compaq Computer Corp. COO for Intelligent ElectronicsSource: Reuters
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Corporate Culture
Situational AnalysisInternal Factors
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Corporate Culture“Work hard, play hard” mentality
World’s Most Admired Company
Source: CNN: Money; ICMRIndia; Apple Insider
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Greatest Corporate Presenter
“ You’ve got to have a problem that you want to solve; a wrong that you want to right.”“. Your audience needs to understand the problem your idea solves. Don’t leave them guessing. Explain it clearly.”
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Operations
Situational AnalysisInternal Factors
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Organizational Structure
Non-traditional - Team and department divisions- Very informal and non-hierarchical
Jobs still very much in control
Source: The Wall Street Journal; ICMRIndia; Apple Insider
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OperationsCorporate headquarters in Cupertino,
CAMost manufacturing in China–Supplier code of conduct
Source: Apple
More than 200 stores worldwide
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Operations
Source: Apple
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Sales Breakdown
$ Million % of TotalU.S. 19,870 54Other Countries
16,667 46
Total 36,537 100
2009 Sales
Source: Apple
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Sales Breakdown$ Million % of Total
Americas 16,142 44Europe 9,365 26Retail 6,574 18Japan 1,831 5Other 2,625 7Total 36,537 100
2009 Sales by Operating Segment
Source: Apple
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Marketing
Situational AnalysisInternal Factors
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Steve Jobs The underrated marketing genius Apple’s marketing strategy can be summed up in
one word: Empathy. “If we want to see Apple healthy again, we have to
let go of this notion that for Apple to win, Microsoft has to lose”
“A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets”
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Marketing can be summarized as four P’s Products Price Place Promotion
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Marketing - ProductApple Inc’s product strategy is:– Supply superior ease-to-use– Seamless integration– Innovative industrial design
Source: Apple
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Marketing - ProductTwo main types of products:– Hardware
oPersonal computersoPortable devices
– SoftwareoiTunesoFinal Cut ProoLogic Studio
Source: Apple
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Marketing - PriceValue based pricing modelVariable pricing for iTunesFixed pricing over all
“We don’t know how to make a $500 computer that’s not a piece of junk” - Steve Jobs
Source: Apple
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Marketing - PlaceDistribution:– Sales Force– Third party wholesale
Source: Apple
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Marketing - Place Distribution Channels:– Resellers– Large distribution– Online stores– No Franchises
Source: Apple
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Marketing - PromotionPromotional techniques– “Test drive a Mac” 1983– iPod as contemporary art– Celebrity involvement
Source: Apple
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Financial Analysis
Situational AnalysisInternal Factors
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Financial News April 20, 2010: Apple announced fiscal 2010 Q2 results:- Revenue of $13.5 billion- Quarterly profits of $3.07 billion
Stock price $252.36/share Holds over $40 billion of cash reserves
Source: World of Apple; BusinessWeek; Hoovers
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Short-Term Solvency Ratio
Current Ratio =Current Assets
Current Liabilities
2006 2007 2008 20090
0.5
1
1.5
2
2.5
3AppleMicrosoftDell
Source: Hoovers
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Short-Term Solvency Ratio
Quick Ratio = Current Assets - Inventories
Current Liabilities
2006 2007 2008 20090
0.5
1
1.5
2
2.5
3 AppleMicrosoftDell
Source: Hoovers
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Long-Term Solvency Ratio
Debt to Equity Ratio =Total LiabilitiesShareholders
Equity
2006 2007 2008 20090
1
2
3
4
5
6
7 AppleMicrosoftDell
Source: Hoovers
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Efficiency Ratio
Receivables Turnover =Net Credit SalesAvg. Accounts
Receivable
2006 2007 2008 20090
0.51
1.52
2.53
3.54
4.5 AppleMicrosoftDell
Source: Hoovers
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Comparative performance2nd Quarter,
2010Revenues $13.5 billionNet quarterly profit $3.07 billionCash Reserves $60 billion
2nd Quarter, 2013Revenues
$43.6 billionNet quarterly profit $9.5 billionCash Reserves $137.1 billion
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Apple Vs Microsoft
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Apple Vs Android
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Apple Vs Samsung
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Basic Financial Data
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Basic Financial Data
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Tax paid just $713 million last year on foreign profits of $36.8 billion at tax rate of 1.9 percent
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Financial SummaryStrong RatiosPositive predictions for financial growthProfit margins leveling out
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Human ResourceManagement
Situational AnalysisInternal Factors
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Human Resource Management1. Recruiting
2. Hiring3. Training4. Retaining
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HRMRecruiting
Online Universities Internships Apple Store Leader Program
Source: Apple
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HRMHiring
Online applicationInterview ProcessEqual Employment OpportunityAffirmative Action
Source: Apple
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HRMTraining
New Technology Career Advancement“Customers aren’t the only ones who get to discover new things at the Apple Retail Store. Every location provides regular training, which counts as work time, to keep you up to date on the latest Apple and third-party products. You can also get training to help you move ahead as a Genius, Creative, or Manager — or to transition to one of those tracks from your current position.” - Apple
Source: Apple
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HRMRetaining
Fun, innovative work environment Possibility for career advancement Great BenefitsoHealth and Life Insurance
Source: Apple
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HRMRetaining
Tuition Assistance Product Discounts Commuter Programs“Working at Apple is a whole different thing. Because whatever you do here, you play a part in creating some of the best-loved technology on the planet. And in helping people discover all the amazing things they can do with it. You could call it work, or you could call it a mission. We call it a blast.” - Apple
Source: Apple
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Situational AnalysisExternal Factors
Competition | Technology | Customers Macro-economic Factors
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Competition
Situational AnalysisExternal Factors
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Direct CompetitionA product or brand that competes in the
same industry or product category– Hewlett – Packard – Dell– IBM
Source: Hewlett-Packard; Dell; IBM
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Direct CompetitionMicrosoft – The employee empowerment– “At Microsoft, we believe that diversity
enriches our performance and products and…differences become increasingly important.”
Source: Microsoft
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Indirect CompetitionProduct that provides an alternative
activity that one might choose over using Apple– Video Games – Television – Digital Video Disc (DVD)
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Technology
Situational AnalysisExternal Factors
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Technology Industry Trends– Tablet PC– Internet capabilities– Battery life– Compatibility
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Customers
Situational AnalysisExternal Factors
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CustomersVolatile Lack of perceived differentiationFUD (Fear, Uncertainty, and Doubt)Discrepancy with early & late adopters
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MacroeconomicFactors
Situational AnalysisExternal Factors
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Macroeconomic FactorsMoore’s Law
Current economic climateNatural disasters
Source: Intel; Businessweek
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Apple Inc.SWOT Analysis
&Conclusion
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SStrengths
Strong cash base Intellectual capitalTechnology leaderBrand imageCharismatic leadership iTunes Store
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WWeaknesses
Lower profit marginsDividends rarely paid Lack of succession
planningPresence in business
arena Underdeveloped
customer relationships
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OOpportunitie
sDigital business strategies
Customized user experience
Strengthen brandExpand strategic
allianceGlobal expansion
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TThreats
TechnologyVolatile customersCompetition– Google
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APPLE BRAND STRATEGY MODEL
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The bite Apple took forward
The marketing strategy of Apple Inc.
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Apple’s marketing has embraced the powers of scarcity and social proof. It goes all the way back to 1984’s “Big Brother” commercial. It spoke to an entire generation. Throw off your shackles. Break the status quo. Think different.Apple’s marketing feeds that first impression – Individuality.
Fragment by fragment they took it all
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In the end, all business operations can be summarized as three P’s People Products Profits
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Supply Chain Management SOURCE PLAN MAKE FULFILL SELL SUPPORT
World’s best supply chain management – 6th year in a row.What it does right?
It's all about demand management Oversight is crucial Procurement Logistics Make the investments
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Operations Integration: Vertical integration Backward integration:
Control over Hardware development Forward integration:
Apple’s Retail Stores
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Partner of Apple Inc.
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Apple Store412 retail stores in 14 countries$16 billion in merchandise42,200 workforce worldwideGenerates about $420,000 of annual salesMore money per square foot than any other
United States retailer
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Timothy Donald “Tim” CookC.E.O.
Polished gentlemanGroundedConcern about
EmployeesPhilanthropic
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Apple’s performance after Steve Jobs bereavement
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Stock price from 2012
A turning point in stock price after Steve Jobs bereavement
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Reasons for backslide in stock price
iphone 5 was something of a disappointment
The Maps app fiasco The growth of the cloud trendPerception that apple isn’t forward thinking
anymoreMarket share of apple declining in smart
phones and tablets
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ICONOCLAST
INVENTOR
VISIONARY
GENIUS
ADOPTED
DROPOUT
FIRED
Steve Jobs
This is his story.
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