Apple Inc

Apple Inc. (NASDAQ: AAPL; previously Apple Computer, Inc.) is an Americanmultinational

corporation that designs and markets consumer electronics, computer software, and personal

computers. The company's best-known hardware products include the Macintosh line of

computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating

system; the iTunes media browser; theiLife suite of multimedia and creativity software;

the iWork suite of productivity software; Aperture, a professional photography package; Final

Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a

suite of music production tools; the Safari internet browser; and iOS, a mobile operating system.

As of August 2010, the company operates 301 retail stores[5] in ten countries,[6] and an online

store where hardware and software products are sold. As of May 2010, Apple is one of

the largest companies in the world and the most valuable technology company in the world,

having surpassed Microsoft.

History

The Apple I, Apple's first product, was sold as an assembled circuit board and lacked basic

features such as a keyboard, monitor, and case. The owner of this unit added a keyboard and a

wooden case.

Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne,[1] to

sell the Apple I personal computer kit. They were hand-built by Wozniak and first shown to the

public at the Homebrew Computer Club. The Apple I was sold as

a motherboard (with CPU,RAM, and basic textual-video chips)—less than what is today

considered a complete personal computer. The Apple I went on sale in July 1976 and was

market-priced at $666.66 ($2,572 in 2011 dollars, adjusted for inflation.)

Apple was incorporated January 3, 1977 without Wayne, who sold his share of the company

back to Jobs and Wozniak for $800. Multi-millionaire Mike Markkula provided essential

business expertise and funding of $250,000 during the incorporation of Apple

The Apple II was introduced on April 16, 1977 at the first West Coast Computer Faire. It

differed from its major rivals, the TRS-80 and Commodore PET, because it came with color

graphics and an open architecture. While early models used ordinary cassette tapes as storage

devices, they were superseded by the introduction of a 5 1/4 inch floppy disk drive and interface,

the Disk II.

The Apple II was chosen to be the desktop platform for the first "killer app" of the business

world—the VisiCalc spreadsheet program. VisiCalc created a business market for the Apple II,

and gave home users an additional reason to buy an Apple II—compatibility with the

office. According to Brian Bagnall, Apple exaggerated its sales figures and was a distant third

place to Commodore and Tandy until VisiCalc came along.

Headquarters

Apple Inc.'s world corporate headquarters are located in the middle of Silicon Valley, at

1 Infinite Loop, Cupertino, California. This Apple campus has six buildings that total

850,000 square feet (79,000 m2) and was built in 1993 by Sobrato Development Cos.

In 2006, Apple announced its intention to build a second campus on 50 acres (200,000 m2)

assembled from various contiguous plots. The new campus, also in Cupertino, will be about

1 mile (1.6 km) east of the current campus.

Products

Mac and accessories

Mac mini, consumer sub-desktop computer and server introduced in 2005

iMac, consumer all-in-one desktop computer introduced in 1998

Mac Pro, workstation-class desktop computer introduced in 2006, replacing the Power

Macintosh

MacBook, consumer notebook introduced in 2006, replacing the iBook

MacBook Air, ultra-thin, ultra-portable notebook introduced in 2008

MacBook Pro, professional notebook introduced in 2006, replacing the PowerBook

Xserve, rack mounted server

Apple also sells a variety of computer accessories for Mac computers including

the AirPort wireless networking products, Time Capsule,Cinema Display, Magic Mouse, Magic

Trackpad, Wireless Keyboard, the Apple Battery Charger and the Apple USB Modem.

iPad

On January 27, 2010, Apple introduced their much-anticipated media tablet, the iPad running a

modified version of iOS. It offers multi-touch interaction with multimedia formats including

newspapers, magazines, ebooks, textbooks, photos, movies, TV shows videos, music, word

processing documents, spreadsheets, video games, and most existing iPhone apps. It also

includes a mobile version of Safari for internet browsing, as well as access to the App Store,

iTunes Library, iBooks Store, contacts, and notepad. Content is downloadable via Wi-Fi and

optional 3G service or synced through the user's computer. AT&T is currently the sole US

provider of 3G wireless access for the iPad.

iPod

The current iPod family, featuring the iPod Shuffle, iPod Nano, iPod Classic, and iPod Touch

On October 23, 2001, Apple introduced the iPod digital music player. It has evolved to include

various models targeting the wants of different users. The iPod is the market leader in portable

music players by a significant margin, with more than 220 million units shipped as of September

2009. Apple has partnered with Nike to offer the Nike+iPod Sports Kit enabling runners to

synchronize and monitor their runs with iTunes and the Nike+ website. Apple currently sells four

variants of the iPod.

iPod Classic (previously named iPod from 2001 to 2007), portable media player first

introduced in 2001, currently available in a 160 GB model.

iPod Nano, portable media player first introduced in 2005, currently available in 8 and 16 GB

models. The newest generation has a FM radio, a pedometer, and a new multi-touch interface

that replaced the traditional iPod click wheel.

iPod Shuffle, digital audio player first introduced in 2005, currently available in 2 and 4 GB

models.

iPod Touch, portable media player that runs iOS, first introduced in September 2007 after

the iPhone went on sale. Currently available in 8, 32, and 64 GB models. The latest

generation features the Apple A4 processor, a Retina Display, and dual cameras on the front

and back. The back camera allows video recording at 720p.

iPhone

At the Macworld Conference & Expo in January 2007, Steve Jobs revealed the long

anticipated iPhone, a convergence of an Internet-enabled smartphone and iPod. The original

iPhone combined a 2.5G quad band GSM and EDGE cellular phone with features found in hand

held devices, running scaled-down versions of Apple's Mac OS X (dubbed iOS, formerly iPhone

OS), with various Mac OS X applications such as Safari and Mail. It also includes web-based

and Dashboard apps such as Google Maps and Weather. The iPhone features a 3.5-inch (89 mm)

touch screen display, 4, 8, or 16 GB of memory, Bluetooth, and Wi-Fi (both "b" and "g"). The

iPhone first became available on June 29, 2007 for $499 (4 GB) and $599 (8 GB) with

an AT&T contract. On February 5, 2008, Apple updated the original iPhone to have 16 GB of

memory, in addition to the 8 GB and 4 GB models. On June 9, 2008, at WWDC 2008, Steve

Jobs announced that the iPhone 3G would be available on July 11, 2008. This version added

support for 3G networking, assisted-GPS navigation, and a price cut to $199 for the 8 GB

version, and $299 for the 16 GB version, which was available in both black and white. The new

version was visually different from its predecessor in that it eliminated the flat silver back, and

large antenna square for a curved glossy black or white back. Following complaints from many

people, the headphone jack was changed from a recessed jack to a flush jack to be compatible

with more styles of headphones. The software capabilities changed as well, with the release of

the new iPhone came the release of Apple's App Store; the store provided applications for

download that were compatible with the iPhone

Apple TV

The Apple TV, in its most recent revision

At the 2007 Macworld conference, Jobs demonstrated the Apple TV, (previously known as the

iTV), a set-top video device intended to bridge the sale of content from iTunes with high-

definition televisions. The device links up to a user's TV and syncs, either via Wi-Fi or a wired

network, with one computer's iTunes library and streams from an additional four. The Apple TV

originally incorporated a 40 GB hard drive for storage, includes outputs

for HDMI and component video, and plays video at a maximum resolution of 720p. On May 31,

2007 a 160 GB drive was released alongside the existing 40 GB model and on January 15, 2008

a software update was released, which allowed media to be purchased directly from the Apple

TV. In September 2009, Apple discontinued the original 40 GB Apple TV and now continues to

produce and sell the 160 GB Apple TV. On September 1, 2010, alongside the release of the new

line of iPod devices for the year, Apple released a completely redesigned Apple TV. The new

device is 1/4 the size, runs quieter, and replaces the need for a hard drive with media streaming

from any iTunes library on the network along with 8 GB of flash memory to cache media

downloaded. Apple with the Apple TV has added another device to its portfolio that runs on its

A4 processor along with the iPad and the iPhone. The memory included in the device is the half

of the iPhone 4 at 256 MB; the same as the iPad, iPhone 3GS, iPod touch 3G, and iPod

touch 4G. It has HDMI out as the only video out source. Features include access to the iTunes

Store to rent movies and TV shows (purchasing has been discontinued), streaming from internet

video sources, including YouTube and Netflix, and media streaming from an iTunes library.

Apple also reduced the price of the device to $99.

Apple Cinema Display

The Apple Cinema Display is a line of flat panel computer monitors introduced in September

1999 by Apple Inc. It was initially sold alongside the older line of Studio Displays, but

eventually replaced them. Apple previously offered 20-, 22-, 23-, 24-, and 30-inch sizes, but the

Cinema Display is currently only available in a 27-inch size with LED backlighting.

There have been three designs for the Cinema Display, one featuring polycarbonate plastic and

two featuring anodized aluminum. The first displays were designed to match the colorful plastic

of the Power Mac G3 and later the Power Mac G4 while the second revisions were designed to

match the more professional aesthetics of thePower Mac G5 and PowerBook G4. The current

design matches the unibody laptops released in October

Magic Trackpad

The Magic Trackpad is a multi-touch trackpad produced by Apple Inc. Announced on July 27,

2010, it is similar to the trackpad found on the current MacBook family of laptops, albeit 80%

larger. The trackpad is fully compatible with Macintosh computers running Mac OS X Snow

Leopard versions 10.6.4 and higher with a software update as well as Windows 7, Windows XP,

and Windows Vista in Apple's Boot Camp with an added device driver. It is also capable of

performing in a basic capacity when paired with a Windows computer or a Macintosh without

the necessary software.

Magic Mouse

The Magic Mouse is a multi-touch mouse manufactured and sold by Apple, and it was

announced and sold for the first time on October 20, 2009. The Magic Mouse is the first

consumer mouse to have multi-touch capabilities. Taking after the iPhone, iPad, iPod Touch, and

multi-touch trackpads, the Magic Mouse allows the use of gestures such as swiping and scrolling

across the top surface of the mouse to interact with desktop computers.

The mouse requires at least Mac OS X 10.5.8 and Bluetooth. It can be configured as a two-

buttoned left-handed or right-handed mouse, but the default is a single button. It uses laser

tracking for increased pointer accuracy over previous generation Apple mice. Since its release, it

has been included along with a wireless keyboard with the 2009 generation ofiMacs, and with a

wired keyboard with the 2010 Mac Pro workstations. It can also be purchased separately.

Future technology by apple

Transparent i-mac I-car Mac mini slider I-vision MacBook touch Tri book I-pottie I-ring Hi pod I-bangle I-pod touch Nano Mac pad Ma tablet glass Digital coffee table I-phone pro elite Apple flip phone I-protection I-phone air I-balls I-view I-show Apple I watch I-drift

I-tenna Lmac touch Squid get for kids I-watch concept

Logos

Apple's first logo, Wayne, depicts Sir Isaac Newton sitting under an apple tree.

Almost immediately, though, this was replaced by Rob Janoff's "rainbow Apple", the now-

familiar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs

with several different monochromatic themes for the "bitten" logo, and Jobs immediately took a

liking to it. While Jobs liked the logo, he insisted it be in color to humanize the company. The

Apple logo was designed with a bite so that it would be recognized as an apple rather than a

cherry. The colored stripes were conceived to make the logo more accessible, and to represent

the fact the monitor could reproduce images in color. The logo is often erroneously referred to as

a tribute to Alan Turing, with the bite mark a reference to his method of suicide. Both the

designer of the logo and the company deny that there is any homage to Turing in the design of

the logo.

In 1998, with the roll-out of the new iMac, Apple discontinued the rainbow theme and began to

use monochromatic themes, nearly identical in shape to its previous rainbow incarnation, on

various products, packaging and advertising. An Aqua-themed version of the monochrome logo

was used from 2001–2003, and a Glass-themed version has been used since 2003.

The original logo with Isaac Newton under an apple tree

The rainbow "bitten" logo, used from late 1976 to 1998

The monochrome logo, used since 1998

Slogans

Apple's first slogan, "Byte into an Apple", was coined in the late 1970s. From 1997–2002, Apple

used the slogan Think Different inadvertising campaigns. The slogan had a lasting impact on

their image and revived their popularity with the media and customers, and the grammar caused

a bit of discussion (i.e. "think" is a verb, which is modified by adverbs; therefore the adverb

"differently" should be used, not the adjective "different"). Although the slogan has been retired,

it is still closely associated with Apple. Apple also has slogans for specific product lines — for

example, "iThink, therefore iMac" was used in 1998 to promote the iMac, and "Say hello to

iPhone" has been used in iPhone advertisements. "Hello" was also used to introduce the original

Macintosh, Newton, iMac ("hello (again)"), and iPod.