Apple Inc. - Introducing new market offerings by Pranav Agarwal, IIT Kharagpur
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Transcript of Apple Inc. - Introducing new market offerings by Pranav Agarwal, IIT Kharagpur
Apple Inc.
Apple was established on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald
Wayne to sell the Apple I personal computer kit.
What makes Apple Inc. so good at iNNOVATION?
“iNNOVATION in diversity and inclusion”
10-3-1
Apple’s Design Secret
iPod
Apple Inc. is the first company to introduce Wireless Earphones which it named AirPods.
AirPods
Product development Process
Generating iDEAS
Once a product is done, it is designed, built and tested again and here comes most
interesting part of it.
Strategy to Commercialization
First iPhone launch
Since then, Apple Inc. has not looked back
iPhone 7 & 7Plus
What’s next ?
iPhone ?
iPad ?
MacBook ?
Apple has been revolutionizing the digital world since last 40 years giving us iNNOVATIVE products starting from McIntosh Computer to iPhone, iWatch etc.
SUMMARY
CREATED BY Pranav Agarwal, IIT KHARAGPUR, during a MARKETING INTERNSHIP under guidance of Prof. Sameer Mathur, IIM LUCKNOW.
DISCLAIMER
