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  • 1. Apple Inc.

2. Group No 2 Mrunali Ghogale- 1111 Kavita Gupta - 1112 Sachin Gupta-1113 Neha Hirloskar- 1114 Aakash Jadhav- 1115 Ritu Jaiswal-1116 Shilpa Kamble- 1117 Shraddha Kamble-1118 Firoz Khan-1119 Gulafsha Khan- 1120 Shivani Shinde- 1153 3. FOUNDATION OF APPLE Steve Jobs and Steve Wozniak laid the foundation of APPLE COMPUTERS INC. on April 1,1976 to sell the Apple 1 (personal computer kit) 4. NAME AND LOGO The name was taken by Steve Jobs. The first Apple logo was designed by Ron Wayne, co-founder of Apple Computer. It was rather a picture than a logo. It showed Sir Isaac Newton sitting beneath the famous Apple tree thinking about gravity 5. NAME AND LOGO In 1977 Jobs asked the art designer Rob Janoff to design the new Apple logo. The new logo had a simple shape of an Apple, bitten into, with the colors of the rainbow in the wrong order. In 1997, Steve Jobs decided to drop the multi-colored Apple logo and replace it by a solid-colored logo. The first Apple computers to feature the new logo were the new PowerBook G3s in 1998 6. THE EVOLUTION OF A BRAND 7. VISION STATEMENT "Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them." 8. MISSION STATEMENT "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings 9. The start 1975 Steve Wozniak was working for Hewlett Packard (calculator manufacturers) by day and was a computer hobbyist by night. He realized that the prices of some computer parts had gotten so low he could buy them himself. Decided to work with fellow hobbyist Steve Jobs to build their own computer On 4/1/1976 released the Apple I (for $666) and started Apple Computers. Had 8 KB of RAM. 10. Apple 1976-84 APPLE 1 (LAUNCHED ON 1 JULY 1976) 11. Apple 2 [April 16th 1977] Apple 3 [May 19th 1980] 12. Apple Lisa [JANUARY 1st 1983] Apple Lisa 2 [ January 1st 1984] Macintosh [ January 24th 1984] 13. Apple Inc Headquarters Apple Campus, 1 Infinite Loop, Cupertino, California, U.S. 14. Best Known Products Hardware line: Macintosh line of personal computers iPod portable media players iPhone Software products: Mac OS X operating system iTunes media browser iLife iMovie, iTunes, iPhoto Final Cut Studio video editing 15. The i Products 16. The Number Game Operating income US$ 55.241 billion (2012) Net income US$ 41.733 billion (2012) Total assets US$ 176.064 billion (2012) Total equity US$ 118.210 billion (2012) 17. Competitors in computer in U.S.A. Dell Hewlett-Packard International Business Machines[IBM] 18. Current CEO of Apple Inc TIM COOK 19. SWOT ANALYSIS STRENGTHS One of the oldest hardware manufacturers. Control over the product. High quality product. Easy to carry products Huge consumer base loyal to apple WEAKNESSES Focusing on internal engg. more than marketing High price Consumer faced problems with faulty batteries Not issued dividends 20. SWOT ANALYSIS OPPORTUNITIES Less expensive Product line is attractive. iPods can communicate. New car models with iPod connectivity. THREATS Pressure from competitors. Substitution effect Technology changes at a rapid rate. Forced to develop new products. 21. The end