APPLE INC.

What is Apple Inc.? Apple Inc. is an American multinational corporation

Design electronics and computer software

As of January of 2010, the company operates 283 retail stores 9 of which are out of the country

As of 2010, company is one of the largest technological corporations in the world

History of Apple Inc.Founded in April 1st 1976

Cupertino, CaliforniaSteve JobsSteve Wozniak Ronald Wayne

Company was made to make..Computer Software and HardwareConsumer electronics Digital distribution

Apples LogoApples first logo features Issac Newton under a fabled Apple Tree

It was then replaced with the rainbow bitten apple in 1976 and lasted until 1998

The most recent logo which replaced the rainbow apple is a monochromic same bitten apple

Early Years With Apple Apples first product was the Apple I

Hand built Went on sale in July of 1976Market priced $666.66

Product was made by Jobs, Wozniak and Wayne

Apple was the incorporated in Jan. of 1977Wayne sold his share of his company to jobs and

Wozniak for $800

Early Years Cont’dOn April 161977 the Apple II was introduced

It was unique and different from its major rivals at the time (TRS-80 and Commodore PCT)Colored graphics

open artitecture

By the end of the 1970’s, Apple had a staff of computer designers and a production line

Early Years Cont’d

In May 1980, the Apple III was introduced in attempt to compete with Microsoft and IBM

In December of 1980, Apple launched the public offering of its stock

When it went public, it created more millionaires than any company in history

Apple LisaPersonal computer sold in early 1980’s

First personal computer sold to public with a GUIExtreme failure due to limited software

titles and high price tag

In 1982- Due to fighting Steve jobs was kicked off the Apple Lisa project and went on to the low cost computer project of the Macintosh!

MacintoshDesigned in 1984

Sold very strong in the beginning but because of its high price, total consumption was low

1986-1993: RiseAfter the Macintosh Portable’s low success rate,

Apple learned serveral lessons on what to do differently

In 1991, Apple introduced the PowerBook

During this time, Apple expiremented with many other products

Cameras, portable CD speakers, TV and video consels

All of these products were “too little too late” for Apple due to their market share and stock price slide

In 1990, the Macintosh LC was released

PowerBook & Macintosh LC

PowerBook7lbs with 3 hour batteryThe success of the power book led to a

dramatically increasing revenue

Macintosh LCFirst affordable, color-capable MacintoshMade fairly basic to keep the prices down

1994-1997

Throughout these years, Apple continued to reinvent new softwares that could be installed and used on the Macintosh computers

In 1997, Steve Jobs announced Apple would join Microsoft to released new versions of Microsoft office

November 10th 1997, Apple introduced the Apple Store where consumers could browse and purchase Apples newest products.

1998-2005August 15th 1998 Apple introduced the new all in

one computer reminsict of the iMac

May 2001, Apple opened more Apple retail stores, including in Virginia and California

That same year, Apples iPod was designed which came to be a huge success

iMac and iPod iMac

desktop featured modern technology and unique design with more software including iMovie and final cut pro

Newer improved version of the Macintosh LC

iPod Very successful Portable digital audio playerOver 100 million units were sold in the first six

years

Apple iTunes Store

Offered online downloads

Service quickly became marketleader un online music services

By June 2008, there were over 5 billion downloads

Each song for $0.99

•In 2003, Apple iTunes store was opened

2005-2007:Intel TransitionJanuary 2006- Macbook Pro and iMac became the

first Apple products sold with Intel’s Core Duo

Same year, the PowerMac, iBook and PowerBook were retired and replaced with Mac Pro, MacBook, MacBook Pro.

During this time, Apples success was soaring and its market cap surpassed that of Dell’s

2007- Present Period of time known as the Mobile Consumer

Electronics Era

January 2007, Jobs annocuced that Apple’s logo name would be changed from Apple Computers to Apple Inc., due to the that fact they no longer only produced computers

After this, the iPhone and Apple TV were created in July of 2007, Apple introduced the App. World

to iTunes, to sell applications to the iPhone and iTouch

2007-Present Throughout these years, new and improved

versions and different sizes of the iPod were introduced Includes iPod nano, Shuffle, classic, touch and video

After hearing many rumors of the new creation, on April 3rd 2010, Apples newest product the iPad was launched in the U.S. Sold 300,000 units that day500,000 that same week