Apple Company ppt

7/22/2019 Apple Company ppt

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G.E SOCIETY

SMRK-BK-AK MAHILA

MAHAVIDYALYA

SEM II-Kiran Umarani


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INDEX

INTRODUCTION HISTORY OF APPLE APPLES PRODUCTS WHY IS APPLE SO SUCCESSFUL? WHY APPLE IS EXPENSIVE? SWOT ANALYSIS HISTORY OF LOGO


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INTRODUCTION

It is an American Multinational Corporation headquartered inCalifornia.

It designs, develops, and sells consumer electronics, computersoftware and personal computers.

Its best-known hardware products are the Mac line ofcomputers, the iPod music player, the smart iPhone, and

the iPad tablet computer.


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Its software includes the OS X and iOS operatingsystems.

Apple is the world's second-largest information technologycompany after Samsung Electronics, and the world's third-largest mobile phone maker after Samsung and Nokia.

As of November 2012, Apple maintains 394 retail stores infourteen countries.


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HISTORY OF APPLE COMPANY

1976 : apple company was founded

1983 -1984 :

1. Enters Fortune 500.2. John Sculley becomes president and CEO.3. Apple airs 1984 during Super Bowl.

1985 : Jobs forced out of company

1993 :Sculley forced out. 1997 :Steve Jobs returns to Apple.

2007 :Apple changes name to apple inc.


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MISSION STATEMENT

Apple is committed to bringing the best personalcomputing experience to students, educators,creative professionals and consumers around theworld through its innovative hardware, softwareand Internet offerings.


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PRODUCTS OF APPLE

1. Mac Mac book air Mac book pro Mac mini iMac Mac pro

2. iPad- Apple introduced their much-likely media tablet, the iPad, running

a modified version of iOS.

- It offers multi-touch interaction with multimedia formatsincluding newspapers, magazines, ebooks, textbooks, photos,movies, TV shows videos, music, word processing documents,spreadsheets, video games, and most existing iPhone apps.[


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Apple introduced the iPad 2, which had a faster processor andtwo cameras on the front and back, respectively.

It also added support for optional 3G service.

However, the availability of the iPad 2 has been limited as aresult of the devastating earthquake and ensuing tsunami in

Japan in March 2011.

the iPad mini was also introduced, with a reduced 7.9-inchdisplay and featuring much of the same internal specificationsas the iPad.

iPad users have downloaded 3 billion apps, while the total AppStore downloads is over 25 billion downloads.


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3. iPhone

Steve Jobs introduced the long-anticipatediPhone, a convergence

of an Internet-enabled Smartphone and iPod. The original iPhone was released on June 29, 2007 for $499 (4 GB)

and $599 (8 GB).

In 2008, it was updated to have 16 GB of memory.

In 2012, Apple introduced the sixth-generation iPhone,the iPhone 5.

It added a 4-inch display, 4G connectivity, and theupgraded Apple A6 chip, among several other improvements.

Two million iPhones were sold in the first twenty-four hours ofpre-ordering and over 5 million handsets were sold in the first 3days of its launch.


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4. Apple TV

At the 2007 Macworld conference, Jobs demonstrated

the Apple TV, (previously known as the iTV), a set-top videodevice intended to bridge the sale of content from iTunes withhigh-definition televisions.

The Apple TV originally incorporated a 40 GB hard drive for

storage, and plays video at a maximum resolution of 720p.

In 2007 a 160 GB drive was released alongside the existing40 GB model and on January 15.

Apple also reduced the price of the device to $99.


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5. Software

Apple develops its own operating system to run on Macs, OS X,the latest version being OS X Mountain Lion (version 10.8).

An example of this is the consumer-oriented iLife softwarepackage that bundles iMovie, iPhoto and GarageBand.

Apple also offers a range of professional softwares .

The range of server software includes the operating system OS X

Server; Apple Remote Desktop, a remote systems management

application; and Xsan, a Storage Area Network file system.

Apple also offers online services with iCloud, which provides cloud storage

for a wide range of data, including email, contacts, calendars, photos and

documents.


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WHY IS APPLE SO SUCCESSFUL?

Revenue concentration in high growth industries

Timing1. iPhone2. iPad

Pricing strategy

Distribution strategy Marketing and Apple's "Reality Distortion Field Focus on the US Market The Apple Cult Ecosystem Lock-in & Captive Market


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Focus on US market The apple cult Ecosystem lock-in & captive marke


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SWOT Analysis

strengths Weakness opportunities threats


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WEAKNESS

Non-Compatibility

Price

Proprietary

Patent infringement lawsuit may affect financial condition andoperating results.



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OpportunitiesStrong growth in Smartphone and tablet market to boostapples revenue.Shipment of Smartphone's expected to be 850 million by theend of 2013.iPhone business continues to increaseStrongest player in Mobile app market.Increasing demand of online music and other like cloud basedservices.


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ThreatsRising popularity of google android may affect its marketshare.3,50,000 android smartphones are activated daily 150000


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The Original

This original logo was designed by Ron Wayne, who started Applewith Jobs and Woz in 1976. In 1977 White sold his portion of

Apple back to Jobs and Woz when they incorporated. The imageis a pen and ink illustration of Sir Issac Newton leaning againstan apple tree with a portion of a William Wordsworth poemrunning around the border: NewtonA mind forever voyagingthrough strange seas of thoughtalone (Prelude, Book III,Residence at Cambridge)

Steve Jobs decided to scrap this image because he felt thatWaynes logo was too cerebral and not easily reproduced at smallsizes.


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The Rainbow Logo

In 1977, with Wayne gone from the company, Jobs turned to theRegis McKenna Advertising Agency to produce a new, more iconiclogo. After several attempts and variatons (and a ton of money

spent), the result was the most iconic of all Apple logos. TheRainbow Apple logo.

This logo will forever be one that pops into my mind when I thinkof Appleand I dont think Im alone on that. This iconic logo

helped make Apple a world wide brand, and continues to be usedby fans on Apple products to this day . This logo was retiredin 1999.


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The Logo Reinvented

The Modern look for the Apple logo has had a variety of

color variations in recent years. The official design is chrome looking, but we have seen

the logo in a variety of colors on Apples official site, andwithin OS X itself. The current logo in Tiger is blue.

It has appeared on the site as red, blue, and gray.

The Apple logo has become one of the most iconic andrecgonizable logos in the world, so it is doubtful that it willever change too drastically from its current look, but itsinteresting to see how it has changed over the years, andIm curious to see how it will evolve in time.
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Apple Company ppt

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