Anatomy Of Apple Marketing. 1

1 Swiss Style- San Serif, Readability, Objectivity, Flush Left Ragged Text.

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2 Op Art- lllusion of Movement.

Myriad Pro

Psychedelia - Bright Flourescent Colors.

Bauhaus Principles - Simplicity, Symmetry and Monochromaticy.3

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Swiss Style Photography

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2 Art Nouveau - Flat Shapes, Curvilinear Lines.

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3 Surrealism

Information Design1

2 Corporate Branding

3 Digital Revolution

Brand Identity

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Grid System