Apple and-samsung

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BILAL ZAFAR (SCM 022931) NAEF KHAMIS (SCM 022296)

Transcript of Apple and-samsung

BILAL ZAFAR (SCM 022931)NAEF KHAMIS (SCM 022296)

INTRODUCTION - Apple• Apple Inc. was set up by: Steven Paul Jobs,

Steve Wozniak and Ronald Gerald Wayne.

• Headquarters: California, United States

• Funded: April 1, 1976

• Products: PCs, iPhone, iPad, iPod, Apple TV, Xserve

INTRODUCTION - Apple• Peripherals and iOS working

systems

• iTunes Store

• It offers its things worldwide through its retail stores, online stores.

INTRODUCTION - Samsung• Founder: Lee Byung-chul

• headquartered in Samsung Town, Seoul, South Korea

• Built up in 1938

• Products: Samsung Electronics, TVs, Screens, Phones, PCs, laptops, and Games.

INTRODUCTION - Samsung• Online store, Partner store

• System: Android

• Store: Google play

Apple’s relationship marketingConsumer Relationship• Apple utilizes data buyers give them to improve

their items and administrations and to upgrade their showcasing.

• Apple ink customize products to meet customer's needs.

• Apple has introduced seven different versions of its popular ipod music player in a span of little more than four and half years.

Types of loyalty strategies to build customer retention• A Store Just for Apple

• Complete Solutions

• Attractiveness

• Consistency

Supplier relationship • The process in business by which an organization

systematizes its interactions with individuals or organizes the delivery of raw goods and services.

Supplier partnership strategy• Samsung is one of Apple's major suppliers. It

supplies multiple components, including flash memory, which is used for storing data content; the mobile DRAM, used for multi-tasking various applications in devices; and the application processors which are responsible for controlling and keeping the

Type of supplier relationship that exist in the organizationApple • Apple Inc., according to Bajarin (2011), is vertically

integrated because it is essentially four companies in one, thereby controlling “all the major critical parts of the chain used to make and sell products.

Samsung • a vertically integrated specialized supplier Samsung

Electronics is an electronics and information technology giant based in South Korea. It “operates using a vertical integration model which leverages all aspects of the manufacturing process from raw materials to electronics components to fully-assembled products” (Eisenberger, Li, Mitrenko, Vajrapu and Xu, 2003).

Distribution channels and its advantages in customer acquisition• Apple Inc. has an invaluable chain of selective

retail outlets that permits direct way to deal with the clients (Shetty, 2011). It has a sensible amalgamation of dissemination channels like online store, retail outlets and tie ups with wholesalers.

Outsourcing strategyApple • Based on the ranking from Gartner, Apple is the

top of supply chain excellence, followed by McDonald and Amazon. At least 97% of Apple’s procurement expenditures for materials, manufacturing and assembly of products are finished worldwide in 2013. In 2012, Apple sold approximately 120 million iPhones, 60 million iPads, 35 million iPods and 15 million Macs. None of these iPhones were produced in the US, expect vital components, and nearly 85% were assembled in China.

Supply chain management

• Apple is known to maintain one of the best managed supply-chains in the world. Using its large-size and global presence, it is able to demand high quality and impose stricter terms on its suppliers.

• The Samsung Group of companies has large, complex, global supply chains in most of the products it manufactures and makes extensive use of SCM solutions and process innovations to support and improve its operations

Apple internal relationship

• Know your roles –At Apple’s Inc. each employee knows their role. They wear different-shirt colors to identify what they are supposed to do

• Free up your leadership – The workforce is deployed effectively which makes managers and supervisors have more time to focus on what is really important

• Make work meaningful– When employees know what they are doing matters they will do their best.

• Retain with growth opportunities – Companies struggle to retain great talent, but Apple offers great opportunities such as promoting from within and allowing employees to advance within the organization

Samsung internal relationship

• Labor-management council-The labor and management representatives find optimal solutions for improving productivity, working conditions, employee health.

• Ombudsman committee and the open counseling center-The Ombudsman Committee provides solutions for employees dealing with work related problems.

• Security system: to prevent the outflow of corporate assets, most offices and conference rooms in Samsung Electronics are equipped with wireless/wiretap detection devices for monitoring 24/7

Relationship of employee-employee• Strong employee relations are required for high

productivity and human satisfaction.

• Apple and Samsung both experience healthy relationship within the employees. A place where everyone is pushing the envelope and focused on improving or innovating.

• A lot of opportunities to train other employees and share their knowledge and experience in both companies Apple and Samsung

Relationship of department-department• Large organizations such as Apple and Samsung are

divided into various departments such as office, production, purchase, sales, finance, personnel etc.

• It is the office which is concerned with receiving, recording, arranging, analyzing and giving of information

• Each department of both organizations is existing independently and no issue of the conflicts between then

• Each department has its own regulation system. That helps the whole organization to archive the main objectives

External relationship

• Government/other authorities

• Apple relationship with China government

• Apple and Nike partnership or collaboration in co-branding and business expansion

• Apple collaboration with IBM

• Relationship with the press and media groups

Comparison Apple

• Apple mostly provide support to the government

• Apple provide items special stores to US government

• Apple Store for State and Local Government

• Federal Employee and Military Personnel Store

• Apple has wider relationship with government

Samsung

• Samsung mostly receive support from the government

• Samsung provide items to US government

• Samsung Common Access Card Security Option government members

• Mobile Phones federal employee and military

• Samsung has limited relationship with government comparing with Apple

Apple’s Effectiveness • Apple IPhone occupies first position

• Having most loyal customers

• Apple’s relationship marketing strategy offering unparalleled level of delight to its customer

Samsung Effectiveness• Samsung is not far behind its competitor with

having ‘‘creating customers for life” as one of its code of conduct.

• Samsung’s strategy of prompt handling of customer demands through quality accountability of quality has helped it in

• securing lifelong loyal customer

• Samsung’s USP is its commitment to give customers what they want

Major weaknesses• Despite Apple being the number one smartphone

vendor, 86% of people who purchased a cell phone in 2013 did not buy an Apple IPhone.

• Though the popularity of smartphone is increasing (according to IDC, sales rose 44%) still 60% bought a normal phone.

• Customers value the experience they get more than the product features.

Recommendations• Range of Price of product

• Spend one-on- one quality time with customers to feel their experience and understand their expectations to assess the brands’ strengths and weakness.

• Delight customers with a surprise or something novel like an out of the box campaign or rewarding loyal customers event to make the bond even stronger.

• First listen and then communicate to prove your true commitment and concern to your customers.

• Building steady working connections for representatives and give Empowerment.

• For Suppliers, Apple Inc. can utilize the accompanying techniques to keep a superior relationship while having a few focal points like Samsung

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