09/04/2023

BUSINESS COMMUNICATION

“A TALE OF TWO APPROACHES”

ANSHUMAN DUTTA215111070, DoMS NITT

09/04/2023

In 1980s IBM and Apple were the main computer manufacturers of personal computers.

Both adopted different approaches, while IBM allowed anybody to make PC support components, Apple favored a dissimilar method and made the hardware and the OS for each of its machines.

This approach by IBM, sold far more PCs than Apple Macs, even though Apple was more user friendly.

COMPARISIONS OF TABLETS AND PCs

09/04/2023

Apple still have been following the same strategy and is offering iPaD and iOS, the only thing that differed this time is, in lieu of IBM, its Google with its Android.

Interestingly Apple’s “closed” strategy paid off.

Apple will sell 48 million iPads in 2011 and Android will ship just 13.9 million tablets.

As per estimates Apple would account for 74 percent od media tablet shipments in 2011 and 46.3 percent in 2015.

TURN AROUND FOR APPLE

09/04/2023

The reason why android could not do well is because of the fact that the Android market is fragmented.

It is just not the operating system but also the presence of too may variants of the Android OS like 2.0, 2.1, 2.3, which is creating a lot of mess as the developers don’t know in which model their application will run.

Another issue is that since too many people were using the same OS they couldn’t differentiate their offerings. That is many people were adding a layer to differentiate the user experience like MotoBlur and HTC Sense

WHY GOOGLE ANDROID IS NOT ABLE TO COMPETE WITH APPLE

09/04/2023

Thank You