Apple
21
APPLE E205 BI01 Management 23 rd of July 2014
Transcript of Apple
APPLE E205 BI01
Management 23rd of July 2014
WOULD I LIKE TO JOIN THIS ORGANIZATION?
HISTORY OF APPLE
2011 – Steve Jobs passed away, Tim Cook becomes CEO
2007 – Iphones are released
1997- Steve Jobs becomes CEO
1985 – John Sculley becomes CEO
1984 – Apple launched Macintosh
1977 – Apple launghed Apple II
1976 – Apple is founded by Wozniak and Jobs
PLANNING
Mission:
“Apple is committed to bringing the best personal
computing experience to students, educators,
creative professionals and consumers around the
world through its innovative hardware, software
and Internet offerings.”
Products for Exclusively for people who knew about electronics (Before)
Open to everyone (Now)
Competitors Microsoft
Samsung
Motorola
PLANNING METHODOLOGY
Identifying the mission
Putting yourself in
the perspective
of the customer
Make sure that a
product is mature
enough.
Build small yet strong
teams.
Top Manager must get
involved and take part in the making
of the product.
Sharp focus on the
objective (user
experience) no matter what the
results are.
ORGANIZING
FORMAL STRUCTURE
HOW IT MANAGES CHANGE
Internal
• Changing computers to be more friendly, personal Retail Stores, CEO changes.
External
•Competition with Microsoft
LEADING
LEADING
Steve Jobs
Autocrat-Democrat
Tim Cook
Looks for diversity,
transparency, admits when
he’s wrong, and recognizes
Apple can only do a few
things great.
LEADING
CONTROLLING
CONTROLLING
Types they use:
Concurrent – Managers make check-ups and assists lowered
levels employees to see progress.
Feedback – Getting a critic
from your manager on the
work resulted
HEADQUATERS
Infinite Loop is at Cupertino, California.
THANK YOU!
REFERENCES Nelson, C. (2010). “Strategic Management Presentation - Apple Inc”. SlideShare. Retrieved from:
http://www.slideshare.net/colbynelson/strategic-management-presentation-apple-inc
Blodget, H. (2013). Apple's 'Mission Statement' Is Making People Worry That The Company Has Gone To Hell. Business Insider. Retrieved from: http://www.businessinsider.com/apples-new-mission-statement-2013-8
Truta, F. (2012). Motivation Comes First at Apple Inc. NewsSoftpedia. Retrieved from: http://news.softpedia.com/news/Motivation-Comes-First-at-Apple-Inc-268061.shtml
Psais. (2010). “Apple's organizational structure”. Apple Insider. Retrieved from: http://forums.appleinsider.com/t/114205/apples-organizational-structure
Mehta, S. (2011). “Steve Jobs Methodology for Apple R&D”. Retrieved from: http://rdmanagement.blogspot.mx/2011/05/steve-jobs-methodology-for-apple-r.html
Brindle, P. (2011). “Leadership Lessons: Steve Jobs, Apple”. Business Zone. Retrieved from: http://www.businesszone.co.uk/topic/business-trends/leadership-audit-steve-jobs-apple
Wakabayashi, D. (2014). Tim Cook's Vision for 'His' Apple Begins to Emerge. Wall Street Journal. Retrieved from: http://online.wsj.com/articles/tim-cooks-apple-takes-shape-1404757939
Castillo, M. (2011). Steve Jobs Still Makes A $1 Salary. Time. Retrieved from: http://techland.time.com/2011/01/12/steve-jobs-still-makes-a-1-salary/
Steve Jobs: One Last Thing (2011) directed by Sarah Hunt and Mimi O’Connor
