The Enterprise App Market & Incubators

Sara Varni Sr. Director, AppExchange Sramana Mitra Founder, 1 Million by 1 Million

     

Safe Harbor Safe  harbor  statement  under  the  Private  Securi4es  Li4ga4on  Reform  Act  of  1995:    

This  presenta4on  may  contain  forward-­‐looking  statements  that  involve  risks,  uncertain4es,  and  assump4ons.  If  any  such  uncertain4es  materialize  or  if  any  of  the  assump4ons  proves  incorrect,  the  results  of  salesforce.com,  inc.  could  differ  materially  from  the  results  expressed  or  implied  by  the  forward-­‐looking  statements  we  make.  All  statements  other  than  statements  of  historical  fact  could  be  deemed  forward-­‐looking,  including  any  projec4ons  of  subscriber  growth,  earnings,  revenues,  or  other  financial  items  and  any  statements  regarding  strategies  or  plans  of  management  for  future  opera4ons,  statements  of  belief,  any  statements  concerning  new,  planned,  or  upgraded  services  or  technology  developments  and  customer  contracts  or  use  of  our  services.    

The  risks  and  uncertain4es  referred  to  above  include  –  but  are  not  limited  to  –  risks  associated  with  developing  and  delivering  new  func4onality  for  our  service,  our  new  business  model,  our  past  opera4ng  losses,  possible  fluctua4ons  in  our  opera4ng  results  and  rate  of  growth,  interrup4ons  or  delays  in  our  Web  hos4ng,  breach  of  our  security  measures,  risks  associated  with  possible  mergers  and  acquisi4ons,  the  immature  market  in  which  we  operate,  our  rela4vely  limited  opera4ng  history,  our  ability  to  expand,  retain,  and  mo4vate  our  employees  and  manage  our  growth,  new  releases  of  our  service  and  successful  customer  deployment,  our  limited  history  reselling  non-­‐salesforce.com  products,  and  u4liza4on  and  selling  to  larger  enterprise  customers.  Further  informa4on  on  poten4al  factors  that  could  affect  the  financial  results  of  salesforce.com,  inc.  is  included  in  our  annual  report  on  Form  10-­‐K  for  the  most  recent  fiscal  quarter.    This  document  and  others  are  available  on  the  SEC  Filings  sec4on  of  the  Investor  Informa4on  sec4on  of  our  Web  site.    

Any  unreleased  services  or  features  referenced  in  this  or  other  press  releases  or  public  statements  are  not  currently  available  and  may  not  be  delivered  on  4me  or  at  all.  Customers  who  purchase  our  services  should  make  the  purchase  decisions  based  upon  features  that  are  currently  available.  Salesforce.com,  inc.  assumes  no  obliga4on  and  does  not  intend  to  update  these  forward-­‐looking  statements.  

Important  Addi4onal  Informa4on    The  informa4on  in  this  presenta4on  is  neither  an  offer  to  purchase  nor  a  solicita4on  of  an  offer  to  sell  any  securi4es  –  when  the  tender  offer  is  launched  ExactTarget,  Inc.  stockholders  should  read  the  tender  offer  statement  because  it  contains  important  informa4on.    Investors  can  get  the  tender  offer  statement  and  other  filed  documents  for  free  at  www.sec.gov.    The  tender  offer  statement,  including  a  leUer  of  transmiUal  and  other  documents,  will  also  be  made  available  for  free  by  the  informa4on  agent  for  the  tender  offer.  

SARA VARNI

SR. DIRECTOR, APPEXCHANGE

UX TECHNOLOGY MARKETING

TALENT MENTORSHIP FUNDING

SRAMANA MITRA

FOUNDER, One Million by One Million

How to Evaluate an Incubator

There are over 7500 incubators in the world-

most fail

Guidelines for selecting an incubator

Subsidized real estate is NOT incubation

Free internet connection, computers, coffee

does NOT equal incubation

Those are co-working spaces

Subsidized legal and accounting services is

NOT incubation

Incubation success does NOT equal funding

Over 99% of businesses are NOT fundable

It’s very dif!cult to actually get to product- market !t in 3 months

Mentoring networks do NOT work

What is incubation?

Incubation is to mentor an entrepreneur to position

his/her idea and validate its viability

Incubation is to help entrepreneurs bring their

product to market

Incubation is to educate

entrepreneurs on what they need to know to build a

pro!table business

Incubation is to connect

relevant dots: customers, channel partners, investors, media, analysts, advisors

Most incubators

charge 5-10% equity

Figure out precisely WHAT you get for

giving up 5-10% equity

The world’s only global, virtual incubator-accelerator. Mission: Help a million entrepreneurs reach $1M and beyond,

build a trillion dollar in global GDP and 10 million jobs.

To help a million entrepreneurs reach a million dollars in annual revenue and beyond, build a trillion dollars in global GDP and 10 million jobs.

•  One  Million  by  One  Million  •  http://1Mby1M.com

Every Thursday Online:

Free, 1M/1M Strategy Roundtables Over 200 roundtables

Over 20,000 have attended Coached thousands of entrepreneurs  

 

Join 1M/1M Premium for extensive methodology guidance,

curriculum, business development, and strategy consulting; also help with

!nancing & media relations.

1M/1M does not charge any equity

The Million Dollar Club

http://www.sramanamitra.com/2013/01/24/the-million-dollar-club-introduction/

Quantifying The 1M/1M Value Equation

http://www.sramanamitra.com/2013/01/25/the-million-

dollar-club-quantifying-the-1m1m-value-equation/

How To Use 1M/1M Effectively

http://www.slideshare.net/sramana/how-to-extract-value-

from-the-1-m1m-premium-program

Core Curriculum & Elective Modules

Case Studies of Several Hundred Successful Entrepreneurs & Video

Methodology: Lean, Capital Ef!cient, Bootstrapped Startups

Philosophy: Entrepreneurship = (Customers + Revenues + Pro!ts) Financing and Exit are Optional

“The 1M/1M program has been a phenomenal help to us. Within days of joining, Sramana introduced us to some key folks in the industry and helped open new doors for us. Her

advice is real, focused, and actionable. I would highly encourage entrepreneurs, especially !rst-time

entrepreneurs, to leverage the program.”

-Vikrant Mathur, Co-Founder at iFood.tv

THANK YOU!