Appendixes - Universidade NOVA de Lisboa · TO FOSTER BRAND LIFT - THE CASE OF THE BRAND KIEHL’S...

1

Nova School of Business and Economics 2017

A Work Project presented as part of the requirements for the Award of a Master Degree

in Management from Nova School of Business and Economics.

CHALLENGES AND OPPORTUNITIES OF REWARDING INFLUENCERS IN ORDER

TO FOSTER BRAND LIFT - THE CASE OF THE BRAND KIEHL’S IN PORTUGAL

Appendixes

Carolina Beatriz Franco Nunes Moreira

2438

A Research Project carried out on the Master in Management Program,

under the supervision of Professor Catherine da Silveira.

January, 2017

CONFIDENTIAL

2

Agenda

Appendix I: Partnership agreement between Kiehl’s and the influencers ................................. 3

Appendix II: L’Oréal Group guidelines to sponsored content................................................... 4

Appendix III: Longitudinal research summary of data collected .............................................. 5

Appendix IV: Longitudinal analysis research complete raw data ........................................... 10

Appendix V: Second level influencers monthly blog’s visitors. Source: SimilarWeb ............ 41

Appendix VI: Regression between Kiehl’s’ sales and Kiehl’s Facebook reach ...................... 42

3

Appendix I: Partnership agreement between Kiehl’s and the influencers

4

Appendix II: L’Oréal Group guidelines to sponsored content

5

Appendix III: Longitudinal research summary of data collected

Summary of activity of influencer AC

6

Summary of activity of influencer CF

Summary of activity of influencer DR

7

Summary of activity of influencer FB

Summary of activity of influencer IS

Summary of activity of influencer JB

8

Summary of activity of influencer JC

Summary of activity of influencer JO

Summary of activity of influencer MN

9

Summary of activity of influencer SS

Summary of activity of influencer ST

Summary of activity of influencer ST

10

Appendix IV: Longitudinal analysis research complete raw data

Week Day Date Week

Number Influencer Social Media Category Likes Comments Shares Brand Mention

4. Thursday 1/9/2016 36 AC Instagram Lifestyle 838 6 n/a n/a

4. Thursday 1/9/2016 36 AC Instagram Fashion 618 7 n/a n/a

5. Friday 2/9/2016 36 AC Instagram Lifestyle 757 7 n/a n/a

5. Friday 2/9/2016 36 AC Instagram Fashion 724 6 n/a n/a

6. Saturday 3/9/2016 36 AC Instagram BMakeUp 858 18 n/a MAC

7. Sunday 4/9/2016 36 AC Instagram Lifestyle 668 5 n/a n/a

1. Monday 5/9/2016 37 AC Instagram Lifestyle 387 1 n/a n/a

2. Tuesday 6/9/2016 37 AC Instagram Lifestyle 541 8 n/a Jo Malone

2. Tuesday 6/9/2016 37 AC Instagram Fashion 994 22 n/a n/a

4. Thursday 8/9/2016 37 AC Instagram BSkinCare 222 1 n/a Eucerin

4. Thursday 8/9/2016 37 AC Instagram Food/Drink 300 2 n/a Cointreau

5. Friday 9/9/2016 37 AC Instagram Food/Drink 602 6 n/a n/a

7. Sunday 11/9/2016 37 AC Instagram Music 657 8 n/a n/a

7. Sunday 11/9/2016 37 AC Instagram Music 295 0 n/a n/a

1. Monday 12/9/2016 38 AC Instagram Music 691 6 n/a n/a

2. Tuesday 13/9/2016 38 AC Instagram Lifestyle 600 3 n/a n/a

3. Wednesday 14/9/2016 38 AC Instagram Food/Drink 678 15 n/a n/a

3. Wednesday 14/9/2016 38 AC Instagram BSkinCare 224 1 n/a Eucerin

4. Thursday 15/9/2016 38 AC Instagram Travel 455 3 n/a Seat

4. Thursday 15/9/2016 38 AC Instagram BSkincare 249 0 n/a Kiehl's

4. Thursday 15/9/2016 38 AC Instagram Travel 799 19 n/a Seat

5. Friday 16/9/2016 38 AC Instagram Travel 565 2 n/a Seat



6. Saturday 17/9/2016 38 AC Instagram Travel 652 1 n/a Seat

6. Saturday 17/9/2016 38 AC Instagram Fashion 809 23 n/a Chic by Choice

6. Saturday 17/9/2016 38 AC Instagram Lifestyle 656 6 n/a n/a

6. Saturday 24/9/2016 39 AC Instagram Fashion 696 14 n/a n/a



2. Tuesday 27/9/2016 40 AC Instagram Fashion 459 11 n/a Marc Jacobs

4. Thursday 29/9/2016 40 AC Instagram Food/Drink 489 6 n/a n/a


6. Saturday 1/10/2016 40 AC Instagram Food/Drink 525 9 n/a n/a





3. Wednesday 5/10/2016 41 AC Instagram Food/Drink 742 18 n/a n/a

4. Thursday 6/10/2016 41 AC Instagram Lifestyle 659 2 n/a n/a


5. Friday 7/10/2016 41 AC Instagram Sports 398 13 n/a Nike

7. Sunday 9/10/2016 41 AC Instagram Fashion 609 11 n/a n/a


7. Sunday 9/10/2016 41 AC Instagram Food/Drink 669 7 n/a n/a



2. Tuesday 11/10/2016 42 AC Instagram Food/Drink 460 5 n/a n/a

11

4. Thursday 13/10/2016 42 AC Instagram fashion 648 16 n/a Well's

5. Friday 14/10/2016 42 AC Instagram Lifestyle 781 10 n/a n/a

7. Sunday 16/10/2016 42 AC Instagram Fashion 814 10 n/a Maria Maleta

1. Monday 17/10/2016 43 AC Instagram lifestyle 754 6 n/a n/a

2. Tuesday 18/10/2016 43 AC Instagram Sports 630 24 n/a n/a


3. Wednesday 19/10/2016 43 AC Instagram Fashion 759 21 n/a n/a

6. Saturday 22/10/2016 43 AC Instagram lifestyle 891 9 n/a n/a

6. Saturday 22/10/2016 43 AC Instagram sports 481 9 n/a n/a


3. Wednesday 26/10/2016 44 AC Instagram BSkinCare 183 4 n/a n/a

3. Wednesday 26/10/2016 44 AC Instagram Fashion 626 14 n/a Tous

5. Friday 28/10/2016 44 AC Instagram Fashion 746 19 n/a n/a

5. Friday 28/10/2016 44 AC Instagram Fashion 478 9 n/a Stone by Stone



7. Sunday 30/10/2016 44 AC Instagram Fashion 670 11 n/a Stone by Stone



3. Wednesday 2/11/2016 45 AC Instagram BSkincare 312 6 n/a Kiehl's


5. Friday 4/11/2016 45 AC Instagram travel 617 14 n/a n/a



6. Saturday 5/11/2016 45 AC Instagram travel 608 3 n/a n/a








1. Monday 7/11/2016 46 AC Instagram Fashion 954 12 n/a n/a

6. Saturday 12/11/2016 46 AC Instagram lifestyle 727 13 n/a n/a



1. Monday 14/11/2016 47 AC Instagram lifestyle 817 8 n/a n/a

2. Tuesday 15/11/2016 47 AC Instagram BMakeUp 584 10 n/a NARS

4. Thursday 17/11/2016 47 AC Instagram Fashion 638 28 n/a Van Rohe

6. Saturday 19/11/2016 47 AC Instagram sports 819 12 n/a Nike






2. Tuesday 22/11/2016 48 AC Instagram BMakeUp 429 6 n/a Bobbi Brown

3. Wednesday 23/11/2016 48 AC Instagram Fashion 635 6 n/a Luxottica

3. Wednesday 23/11/2016 48 AC Instagram Food/Drink 427 16 n/a Delta


5. Friday 25/11/2016 48 AC Instagram lifestyle 456 3 n/a n/a


7. Sunday 27/11/2016 48 AC Instagram sports 588 11 n/a n/a

1. Monday 28/11/2016 49 AC Instagram bperfum 410 14 n/a Guerlain

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3. Wednesday 30/11/2016 49 AC Instagram Fashion 509 2 n/a Birdsong

3. Wednesday 30/11/2016 49 AC Instagram BSkinCare 340 1 n/a Eucerin

1. Monday 5/9/2016 37 CF Instagram Lifestyle 1049 0 n/a n/a

2. Tuesday 6/9/2016 37 CF Instagram Lifestyle 632 0 n/a n/a

2. Tuesday 6/9/2016 37 CF Instagram Fashion 984 25 n/a n/a

4. Thursday 8/9/2016 37 CF Instagram Fashion 1058 7 n/a n/a

4. Thursday 8/9/2016 37 CF Instagram Drink 678 3 n/a Cointreau

6. Saturday 10/9/2016 37 CF Instagram Lifestyle 303 0 n/a n/a


6. Saturday 10/9/2016 37 CF Instagram Food 657 5 n/a n/a

7. Sunday 11/9/2016 37 CF Instagram Lifestyle 400 0 n/a n/a


1. Monday 12/9/2016 38 CF Instagram Friends 513 2 n/a n/a



2. Tuesday 13/9/2016 38 CF Instagram Pets 1231 11 n/a n/a


3. Wednesday 14/9/2016 38 CF Instagram Friends 297 2 n/a n/a

4. Thursday 15/9/2016 38 CF Instagram Fashion 416 4 n/a Lanidor

4. Thursday 15/9/2016 38 CF Instagram BSkincare 277 0 n/a Kiehl's

3. Wednesday 21/9/2016 39 CF Instagram Lifestyle 584 3 n/a n/a

3. Wednesday 21/9/2016 39 CF Instagram Fashion 758 10 n/a n/a



5. Friday 23/9/2016 39 CF Instagram Food/Drink 1069 4 n/a n/a


2. Tuesday 27/9/2016 40 CF Instagram Friends 704 6 n/a n/a


4. Thursday 29/9/2016 40 CF Instagram Fashion 479 1 n/a TOUS

4. Thursday 29/9/2016 40 CF Instagram Lifestyle 565 12 n/a n/a

5. Friday 30/9/2016 40 CF Instagram Pets 1047 1 n/a n/a



5. Friday 7/10/2016 41 CF Instagram Pets 972 9 n/a n/a

5. Friday 7/10/2016 41 CF Instagram Sports 604 0 n/a Nike




3. Wednesday 12/10/2016 42 CF Instagram Lifestyle 763 4 n/a Caudalie

3. Wednesday 12/10/2016 42 CF Instagram Food/Drink 414 1 n/a Caudalie



4. Thursday 13/10/2016 42 CF Instagram Lifestyle 1008 9 n/a Caudalie



4. Thursday 13/10/2016 42 CF Instagram Friends 616 6 n/a n/a

5. Friday 14/10/2016 42 CF Instagram BSkinCare 418 2 n/a Caudalie

5. Friday 14/10/2016 42 CF Instagram Lifestyle 861 18 n/a n/a


1. Monday 17/10/2016 43 CF Instagram Fashion 792 9 n/a n/a


3. Wednesday 19/10/2016 43 CF Instagram Pets 1804 13 n/a n/a


13

1. Monday 24/10/2016 44 CF Instagram Lifestyle 378 10 n/a Skip




3. Wednesday 26/10/2016 44 CF Instagram Fashion 637 4 n/a Tous



7. Sunday 30/10/2016 44 CF Instagram Food/Drink 620 0 n/a n/a

7. Sunday 30/10/2016 44 CF Instagram Food/Drink 952 7 n/a n/a


4. Thursday 3/11/2016 45 CF Instagram Friends 351 0 n/a n/a

5. Friday 4/11/2016 45 CF Instagram Fashion 648 3 n/a Furla

5. Friday 4/11/2016 45 CF Instagram Lifestyle 711 3 n/a n/a

7. Sunday 6/11/2016 45 CF Instagram Friends 417 5 n/a n/a

1. Monday 7/11/2016 46 CF Instagram Pets 1065 6 n/a n/a

1. Monday 7/11/2016 46 CF Instagram Fashion 1011 10 n/a n/a


5. Friday 11/11/2016 46 CF Instagram Friends 477 6 n/a n/a

7. Sunday 13/11/2016 46 CF Instagram Food/Drink 532 5 n/a Mateus Rose

2. Tuesday 15/11/2016 47 CF Instagram lifestyle 626 2 n/a n/a


2. Tuesday 22/11/2016 48 CF Instagram Friends 432 6 n/a n/a

4. Thursday 24/11/2016 48 CF Instagram Pets 1153 5 n/a n/a

4. Thursday 24/11/2016 48 CF Instagram Fashion 413 0 n/a Vila do Conde Outlet

4. Thursday 24/11/2016 48 CF Instagram Music 231 3 n/a n/a

5. Friday 25/11/2016 48 CF Instagram Music 477 1 n/a n/a



6. Saturday 26/11/2016 48 CF Instagram Music 248 0 n/a n/a




7. Sunday 27/11/2016 48 CF Instagram Pets 780 4 n/a n/a

7. Sunday 27/11/2016 48 CF Instagram Friends 313 3 n/a n/a

1. Monday 28/11/2016 49 CF Instagram lifestyle 924 5 n/a n/a

1. Monday 28/11/2016 49 CF Instagram lifestyle 434 2 n/a n/a

2. Tuesday 29/11/2016 49 CF Instagram Fashion 648 9 n/a Armani Jeans



4. Thursday 1/9/2016 36 DR Instagram Lifestyle 456 2 n/a PARFOIS

4. Thursday 1/9/2016 36 DR Instagram Food/Drink 273 2 n/a PARFOIS

4. Thursday 1/9/2016 36 DR Instagram Fashion 633 12 n/a PARFOIS

5. Friday 2/9/2016 36 DR Instagram Lifestyle 568 9 n/a PARFOIS

5. Friday 2/9/2016 36 DR Instagram Lifestyle 477 6 n/a PARFOIS

6. Saturday 3/9/2016 36 DR Instagram Lifestyle 431 0 n/a PARFOIS

6. Saturday 3/9/2016 36 DR Instagram Fashion 483 2 n/a PARFOIS

6. Saturday 3/9/2016 36 DR Instagram Lifestyle 567 2 n/a n/a

6. Saturday 3/9/2016 36 DR Instagram Fashion 605 8 n/a n/a

7. Sunday 4/9/2016 36 DR Instagram Lifestyle 434 8 n/a PARFOIS

7. Sunday 4/9/2016 36 DR Instagram Fashion 562 4 n/a PARFOIS

7. Sunday 4/9/2016 36 DR Instagram Lifestyle 926 10 n/a n/a

1. Monday 5/9/2016 37 DR Instagram Lifestyle 232 2 n/a n/a

2. Tuesday 6/9/2016 37 DR Instagram Food/Drink 389 3 n/a PARFOIS

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2. Tuesday 6/9/2016 37 DR Instagram Fashion 613 12 n/a PARFOIS

3. Wednesday 7/9/2016 37 DR Instagram Fashion 458 10 n/a ADIDAS

3. Wednesday 7/9/2016 37 DR Instagram Lifestyle 512 5 n/a n/a

5. Friday 9/9/2016 37 DR Instagram Lifestyle 775 8 n/a n/a


6. Saturday 10/9/2016 37 DR Instagram Travel 633 5 n/a n/a



7. Sunday 11/9/2016 37 DR Instagram Fashion 698 25 n/a n/a




1. Monday 12/9/2016 38 DR Instagram Fashion 468 4 n/a n/a

2. Tuesday 13/9/2016 38 DR Instagram Fashion 590 26 n/a n/a


4. Thursday 15/9/2016 38 DR Instagram BSkincare 136 6 n/a KIEHL'S

4. Thursday 15/9/2016 38 DR Instagram BSkincare 393 4 n/a KIEHL'S


2. Tuesday 20/9/2016 39 DR Instagram Lifestyle 421 1 n/a n/a

5. Friday 23/9/2016 39 DR Instagram Lifestyle 585 8 n/a n/a




2. Tuesday 27/9/2016 40 DR Instagram Food/Drink 687 8 n/a n/a

4. Thursday 29/9/2016 40 DR Instagram Lifestyle 734 20 n/a n/a






5. Friday 7/10/2016 41 DR Instagram Fashion 829 25 n/a n/a

5. Friday 7/10/2016 41 DR Instagram BSkincare 237 7 n/a KIEHL'S


7. Sunday 9/10/2016 41 DR Instagram Food/Drink 331 2 n/a n/a


2. Tuesday 11/10/2016 42 DR Instagram Lifestyle 595 3 n/a n/a


3. Wednesday 12/10/2016 42 DR Instagram lifestyle 824 2 n/a n/a

3. Wednesday 12/10/2016 42 DR Instagram lifestyle 608 14 n/a n/a

6. Saturday 15/10/2016 42 DR Instagram lifestyle 266 3 n/a n/a


7. Sunday 16/10/2016 42 DR Instagram fashion 646 14 n/a n/a

3. Wednesday 19/10/2016 43 DR Instagram Fashion 414 14 n/a n/a

5. Friday 21/10/2016 43 DR Instagram Fashion 675 3 n/a n/a

7. Sunday 23/10/2016 43 DR Instagram Food/Drink 516 7 n/a n/a


2. Tuesday 25/10/2016 44 DR Instagram lifestyle 538 3 n/a n/a


6. Saturday 29/10/2016 44 DR Instagram Friends 781 14 n/a n/a

4. Thursday 1/9/2016 36 FB Instagram BABY 170 3 n/a n/a

3. Wednesday 7/9/2016 37 FB Instagram Fashion 174 3 n/a n/a

4. Thursday 8/9/2016 37 FB Instagram Fashion 69 3 n/a It Market


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5. Friday 9/9/2016 37 FB Instagram BHairCare 107 0 n/a KERASTASE

7. Sunday 11/9/2016 37 FB Instagram Fashion 377 7 n/a n/a

4. Thursday 15/9/2016 38 FB Instagram BSkincare 56 1 n/a KIEHL'S

5. Friday 16/9/2016 38 FB Instagram Fashion 212 4 n/a n/a

7. Sunday 18/9/2016 38 FB Instagram Friends 112 0 n/a n/a

2. Tuesday 20/9/2016 39 FB Instagram BABY 621 22 n/a n/a

6. Saturday 24/9/2016 39 FB Instagram Fashion 161 0 n/a n/a

7. Sunday 25/9/2016 39 FB Instagram BSkinCare 158 2 n/a BARRAL

1. Monday 26/9/2016 40 FB Instagram BMakeUp 101 0 n/a MARY KAY

1. Monday 26/9/2016 40 FB Instagram Fashion 224 1 n/a n/a


4. Thursday 29/9/2016 40 FB Instagram BHairCare 105 2 n/a KERASTASE

5. Friday 30/9/2016 40 FB Instagram BABY 321 10 n/a n/a

7. Sunday 2/10/2016 40 FB Instagram BABY 229 2 n/a n/a


6. Saturday 8/10/2016 41 FB Instagram Lifestyle 171 7 n/a n/a

6. Saturday 8/10/2016 41 FB Instagram Travel 216 1 n/a n/a

7. Sunday 9/10/2016 41 FB Instagram BABY 351 3 n/a n/a

1. Monday 10/10/2016 42 FB Instagram Lifestyle 340 3 n/a n/a


2. Tuesday 11/10/2016 42 FB Instagram Fashion 238 3 n/a n/a

4. Thursday 13/10/2016 42 FB Instagram Fashion 167 3 n/a n/a

5. Friday 14/10/2016 42 FB Instagram BMakeUp 216 1 n/a n/a

6. Saturday 15/10/2016 42 FB Instagram Food/Drink 165 2 n/a n/a

1. Monday 17/10/2016 43 FB Instagram Fashion 289 4 n/a n/a



4. Thursday 20/10/2016 43 FB Instagram BABY 164 0 n/a wells

6. Saturday 22/10/2016 43 FB Instagram BABY 305 4 n/a n/a

6. Saturday 22/10/2016 43 FB Instagram BABY 364 0 n/a n/a

3. Wednesday 26/10/2016 44 FB Instagram BABY 346 5 n/a n/a

3. Wednesday 26/10/2016 44 FB Instagram Fashion 152 1 n/a TOUS

4. Thursday 27/10/2016 44 FB Instagram BABY 97 3 n/a BARRAL

4. Thursday 27/10/2016 44 FB Instagram Fashion 239 15 n/a Forever 21


7. Sunday 30/10/2016 44 FB Instagram Sports 193 1 n/a n/a

1. Monday 31/10/2016 45 FB Instagram lifestyle 261 0 n/a n/a

2. Tuesday 1/11/2016 45 FB Instagram Travel 430 3 n/a n/a

4. Thursday 3/11/2016 45 FB Instagram Friends 142 1 n/a n/a

5. Friday 4/11/2016 45 FB Instagram BABY 241 8 n/a n/a





5. Friday 11/11/2016 46 FB Instagram Lifestyle 454 2 n/a n/a

6. Saturday 12/11/2016 46 FB Instagram travel 199 1 n/a n/a

7. Sunday 13/11/2016 46 FB Instagram travel 282 2 n/a n/a

1. Monday 14/11/2016 47 FB Instagram travel 230 0 n/a n/a



4. Thursday 17/11/2016 47 FB Instagram Fashion 108 2 n/a Onewatches

6. Saturday 19/11/2016 47 FB Instagram food/Drink 299 7 n/a n/a


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1. Monday 21/11/2016 48 FB Instagram BABY 130 1 n/a CHICO






7. Sunday 27/11/2016 48 FB Instagram Fashion 232 3 n/a n/a

1. Monday 28/11/2016 49 FB Instagram BABY 302 4 n/a n/a

2. Tuesday 29/11/2016 49 FB Instagram Fashion 219 3 n/a n/a

1. Monday 3/10/2016 41 MN Instagram Lifestyle 561 0 n/a n/a

2. Tuesday 4/10/2016 41 MN Instagram BSkincare 285 2 n/a KIEHL'S

2. Tuesday 4/10/2016 41 MN Instagram Fashion 656 13 n/a n/a

3. Wednesday 5/10/2016 41 MN Instagram Lifestyle 404 0 n/a n/a

4. Thursday 6/10/2016 41 MN Instagram Lifestyle 634 3 n/a n/a

5. Friday 7/10/2016 41 MN Instagram Fashion 705 5 n/a LACOSTE

5. Friday 7/10/2016 41 MN Instagram Fashion 544 10 n/a ACNE

6. Saturday 8/10/2016 41 MN Instagram Fashion 669 7 n/a LEVIS

6. Saturday 8/10/2016 41 MN Instagram Fashion 839 7 n/a LEVIS

7. Sunday 9/10/2016 41 MN Instagram Food/Drink 559 2 n/a n/a

7. Sunday 9/10/2016 41 MN Instagram Fashion 474 4 n/a n/a


7. Sunday 9/10/2016 41 MN Instagram Lifestyle 496 2 n/a n/a

1. Monday 10/10/2016 42 MN Instagram Friends 560 5 n/a n/a

1. Monday 10/10/2016 42 MN Instagram Fashion 1035 12 n/a n/a

1. Monday 10/10/2016 42 MN Instagram BSkincare 408 5 n/a KIEHL'S

2. Tuesday 11/10/2016 42 MN Instagram Lifestyle 723 2 n/a n/a


3. Wednesday 12/10/2016 42 MN Instagram Fashion 814 2 n/a n/a

4. Thursday 13/10/2016 42 MN Instagram Fashion 683 4 n/a Wells

5. Friday 14/10/2016 42 MN Instagram Fashion 344 2 n/a n/a


1. Monday 17/10/2016 43 MN Instagram lifestyle 634 10 n/a n/a

2. Tuesday 18/10/2016 43 MN Instagram Music 572 5 n/a n/a

2. Tuesday 18/10/2016 43 MN Instagram Music 437 11 n/a n/a


4. Thursday 20/10/2016 43 MN Instagram BMakeUp 544 5 n/a n/a


6. Saturday 22/10/2016 43 MN Instagram Food/Drink 645 2 n/a n/a

6. Saturday 22/10/2016 43 MN Instagram Fashion 847 5 n/a n/a

1. Monday 24/10/2016 44 MN Instagram Food/Drink 489 0 n/a n/a


3. Wednesday 26/10/2016 44 MN Instagram Friends 614 3 n/a n/a

3. Wednesday 26/10/2016 44 MN Instagram Fashion 781 6 n/a TOUS

5. Friday 28/10/2016 44 MN Instagram bMakeUp 623 5 n/a n/a




7. Sunday 30/10/2016 44 MN Instagram lifestyle 375 0 n/a n/a






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4. Thursday 3/11/2016 45 MN Instagram Fashion 357 4 n/a Kenzo

4. Thursday 3/11/2016 45 MN Instagram Fashion 478 1 n/a n/a

5. Friday 4/11/2016 45 MN Instagram Music 332 0 n/a n/a



7. Sunday 6/11/2016 45 MN Instagram Food/Drink 527 2 n/a n/a


1. Monday 7/11/2016 46 MN Instagram BSkincare 462 3 n/a kiehl's + bodyshop


3. Wednesday 9/11/2016 46 MN Instagram Fashion 354 2 n/a LemonJelly

3. Wednesday 9/11/2016 46 MN Instagram Fashion 284 0 n/a LemonJelly

3. Wednesday 9/11/2016 46 MN Instagram Food/Drink 437 0 n/a n/a


4. Thursday 10/11/2016 46 MN Instagram Food/Drink 512 1 n/a n/a

4. Thursday 10/11/2016 46 MN Instagram Food/Drink 526 2 n/a n/a



5. Friday 11/11/2016 46 MN Instagram bperfum 732 13 n/a CK



7. Sunday 13/11/2016 46 MN Instagram lifestyle 365 1 n/a n/a



2. Tuesday 15/11/2016 47 MN Instagram bperfum 388 5 n/a Loewe



4. Thursday 17/11/2016 47 MN Instagram bperfum 378 1 n/a Loewe


6. Saturday 19/11/2016 47 MN Instagram lifestyle 514 1 n/a n/a



7. Sunday 20/11/2016 47 MN Instagram bperfum 600 2 n/a CK







3. Wednesday 23/11/2016 48 MN Instagram lifestyle 316 0 n/a n/a

4. Thursday 24/11/2016 48 MN Instagram BMakeUp 463 5 n/a Benefit



7. Sunday 27/11/2016 48 MN Instagram Friends 743 12 n/a n/a

1. Monday 28/11/2016 49 MN Instagram food/Drink 367 0 n/a n/a



2. Tuesday 29/11/2016 49 MN Instagram BMakeUp 373 2 n/a YSL

2. Tuesday 29/11/2016 49 MN Instagram lifestyle 599 11 n/a n/a



3. Wednesday 30/11/2016 49 MN Instagram lifestyle 499 6 n/a n/a

5. Friday 2/9/2016 36 ST Instagram Lifestyle 204 11 n/a n/a

6. Saturday 3/9/2016 36 ST Instagram Fashion 664 24 n/a n/a

18

6. Saturday 3/9/2016 36 ST Instagram Lifestyle 424 7 n/a n/a

7. Sunday 4/9/2016 36 ST Instagram Music 368 12 n/a n/a

7. Sunday 4/9/2016 36 ST Instagram Lifestyle 579 13 n/a n/a

2. Tuesday 6/9/2016 37 ST Instagram BABY 490 12 n/a n/a

2. Tuesday 6/9/2016 37 ST Instagram Music 1356 29 n/a n/a

3. Wednesday 7/9/2016 37 ST Instagram Music 264 16 n/a n/a

4. Thursday 8/9/2016 37 ST Instagram BABY 706 19 n/a n/a

4. Thursday 8/9/2016 37 ST Instagram Fashion 440 7 n/a n/a


5. Friday 9/9/2016 37 ST Instagram Fashion 638 14 n/a n/a


6. Saturday 10/9/2016 37 ST Instagram Music 147 3 n/a n/a


1. Monday 12/9/2016 38 ST Instagram Lifestyle 662 10 n/a n/a

1. Monday 12/9/2016 38 ST Instagram PETS 862 25 n/a n/a

2. Tuesday 13/9/2016 38 ST Instagram BMakeUp 315 12 n/a n/a

2. Tuesday 13/9/2016 38 ST Instagram Lifestyle 311 28 n/a n/a

4. Thursday 15/9/2016 38 ST Instagram Lifestyle 231 7 n/a n/a



6. Saturday 17/9/2016 38 ST Instagram Friends 674 27 n/a n/a


1. Monday 19/9/2016 39 ST Instagram Fashion 1096 1 n/a n/a


2. Tuesday 20/9/2016 39 ST Instagram Fashion 240 4 n/a n/a

3. Wednesday 21/9/2016 39 ST Instagram Fashion 593 12 n/a n/a





1. Monday 26/9/2016 40 ST Instagram Music 392 56 n/a n/a


4. Thursday 29/9/2016 40 ST Instagram BMakeUp 264 9 n/a n/a


5. Friday 30/9/2016 40 ST Instagram PETS 467 10 n/a n/a


2. Tuesday 4/10/2016 41 ST Instagram PETS 780 17 n/a n/a

2. Tuesday 4/10/2016 41 ST Instagram Friends 1063 24 n/a n/a


4. Thursday 6/10/2016 41 ST Instagram Friends 529 7 n/a n/a

5. Friday 7/10/2016 41 ST Instagram BSkincare 187 8 n/a KIEHL'S




7. Sunday 9/10/2016 41 ST Instagram Food/Drink 602 16 n/a n/a

7. Sunday 9/10/2016 41 ST Instagram Fashion 523 17 n/a n/a


1. Monday 10/10/2016 42 ST Instagram Fashion 188 3 n/a STRACCI


1. Monday 10/10/2016 42 ST Instagram Fashion 472 9 n/a STRACCI


3. Wednesday 12/10/2016 42 ST Instagram Friends 513 8 n/a n/a


19


5. Friday 14/10/2016 42 ST Instagram Music 172 13 n/a n/a

6. Saturday 15/10/2016 42 ST Instagram Music 398 3 n/a n/a




2. Tuesday 18/10/2016 43 ST Instagram Friends 176 6 n/a n/a








3. Wednesday 26/10/2016 44 ST Instagram Lifestyle 221 0 n/a n/a


4. Thursday 1/9/2016 36 ST Instagram Friends 487 9 n/a n/a


6. Saturday 3/9/2016 36 ST Instagram Travel 469 1 n/a n/a

7. Sunday 4/9/2016 36 ST Instagram Friends 303 2 n/a n/a

7. Sunday 4/9/2016 36 ST Instagram Bmakeup 845 46 n/a Kate von d


2. Tuesday 6/9/2016 37 ST Instagram Bmakeup 931 22 n/a Kate von d

2. Tuesday 6/9/2016 37 ST Instagram Bmakeup 628 11 n/a Kate von d







1. Monday 12/9/2016 38 ST Instagram Fashion 227 12 n/a n/a














5. Friday 23/9/2016 39 ST Instagram Friends 446 8 n/a n/a








4. Thursday 29/9/2016 40 ST Instagram Music 382 1 n/a n/a

20

4. Thursday 29/9/2016 40 ST Instagram Music 243 3 n/a n/a

6. Saturday 1/10/2016 40 ST Instagram Pets 788 17 n/a n/a



1. Monday 3/10/2016 41 ST Instagram Pets 630 13 n/a n/a






7. Sunday 9/10/2016 41 ST Instagram Pets 633 7 n/a n/a

7. Sunday 9/10/2016 41 ST Instagram Food/Drink 468 10 n/a n/a







1. Monday 10/10/2016 42 ST Instagram Pets 395 22 n/a n/a

2. Tuesday 11/10/2016 42 ST Instagram Food/Drink 223 11 n/a n/a

5. Friday 14/10/2016 42 ST Instagram Food/Drink 278 7 n/a n/a


4. Thursday 13/10/2016 42 ST Instagram BMakeUp 557 16 n/a n/a



5. Friday 14/10/2016 42 ST Instagram Food/Drink 242 5 n/a n/a

5. Friday 14/10/2016 42 ST Instagram Music 241 8 n/a n/a






4. Thursday 1/9/2016 36 JC Instagram Travel 4500 28 n/a n/a


5. Friday 2/9/2016 36 JC Instagram Travel 4703 13 n/a n/a


7. Sunday 4/9/2016 36 JC Instagram Travel 3618 15 n/a n/a

1. Monday 5/9/2016 37 JC Instagram Travel 4406 22 n/a n/a

2. Tuesday 6/9/2016 37 JC Instagram Travel 2852 15 n/a n/a


3. Wednesday 7/9/2016 37 JC Instagram Travel 4900 17 n/a n/a






6. Saturday 10/9/2016 37 JC Instagram Travel 6317 31 n/a n/a



4. Thursday 15/9/2016 38 JC Instagram BSkincare 2087 6 n/a KIEHL'S




21


1. Monday 19/9/2016 39 JC Instagram Food/Drink 3661 10 n/a n/a




2. Tuesday 20/9/2016 39 JC Instagram Friends 2379 6 n/a n/a


3. Wednesday 21/9/2016 39 JC Instagram Food/Drink 3958 14 n/a n/a




5. Friday 30/9/2016 40 JC Instagram Lifestyle 3262 19 n/a n/a






6. Saturday 8/10/2016 41 JC Instagram Pets 2510 21 n/a n/a







2. Tuesday 11/10/2016 42 JC Instagram Fashion 2428 7 n/a SALSA JEANS










6. Saturday 15/10/2016 42 JC Instagram Lifestyle 5462 100 n/a n/a








7. Sunday 23/10/2016 43 JC Instagram Travel 1774 15 n/a Emirates


1. Monday 24/10/2016 44 JC Instagram Friends 4394 14 n/a n/a









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7. Sunday 30/10/2016 44 JC Instagram lifestyle 2700 5 n/a n/a

7. Sunday 30/10/2016 44 JC Instagram lifestyle 5908 16 n/a n/a





5. Friday 4/11/2016 45 JC Instagram Fashion 1236 22 n/a SALSA JEANS



3. Wednesday 9/11/2016 46 JC Instagram Lifestyle 5709 54 n/a n/a

4. Thursday 10/11/2016 46 JC Instagram Lifestyle 3137 6 n/a n/a

4. Thursday 10/11/2016 46 JC Instagram Lifestyle 3024 9 n/a n/a













4. Thursday 24/11/2016 48 JC Instagram Travel 2713 19 n/a Kiehl's


5. Friday 25/11/2016 48 JC Instagram Travel 3901 16 n/a SALSA JEANS





4. Thursday 1/9/2016 36 JB Instagram Lifestyle 138 4 n/a n/a

7. Sunday 4/9/2016 36 JB Instagram Lifestyle 131 1 n/a n/a

2. Tuesday 6/9/2016 37 JB Instagram Lifestyle 128 8 n/a n/a

3. Wednesday 7/9/2016 37 JB Instagram Travel 75 0 n/a n/a

4. Thursday 8/9/2016 37 JB Instagram Fashion 168 2 n/a n/a

5. Friday 9/9/2016 37 JB Instagram Lifestyle 127 3 n/a n/a

6. Saturday 10/9/2016 37 JB Instagram Fashion 72 0 n/a n/a

7. Sunday 11/9/2016 37 JB Instagram Fashion 71 4 n/a n/a

1. Monday 12/9/2016 38 JB Instagram Food/Drink 106 0 n/a n/a

2. Tuesday 13/9/2016 38 JB Instagram Travel 177 3 n/a n/a

5. Friday 16/9/2016 38 JB Instagram Food/Drink 195 8 n/a n/a

6. Saturday 17/9/2016 38 JB Instagram Fashion 158 7 n/a n/a

4. Thursday 22/9/2016 39 JB Instagram Lifestyle 263 13 n/a n/a


2. Tuesday 27/9/2016 40 JB Instagram Friends 108 5 n/a n/a

5. Friday 30/9/2016 40 JB Instagram Friends 240 13 n/a n/a

5. Friday 7/10/2016 41 JB Instagram Food/Drink 226 6 n/a n/a

1. Monday 10/10/2016 42 JB Instagram Lifestyle 108 7 n/a n/a

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2. Tuesday 11/10/2016 42 JB Instagram Food/Drink 148 8 n/a n/a

1. Monday 17/10/2016 43 JB Instagram Food/Drink 209 4 n/a n/a

2. Tuesday 18/10/2016 43 JB Instagram Friends 116 5 n/a n/a


3. Wednesday 19/10/2016 43 JB Instagram Lifestyle 202 13 n/a n/a





2. Tuesday 1/11/2016 45 JB Instagram Fashion 88 11 n/a n/a

4. Thursday 3/11/2016 45 JB Instagram Fashion 571 72 n/a n/a

6. Saturday 5/11/2016 45 JB Instagram Food/Drink 187 8 n/a n/a


1. Monday 7/11/2016 46 JB Instagram Fashion 285 6 n/a n/a





2. Tuesday 15/11/2016 47 JB Instagram Fashion 209 2 n/a n/a

3. Wednesday 16/11/2016 47 JB Instagram Fashion 295 16 n/a n/a


6. Saturday 19/11/2016 47 JB Instagram Friends 441 17 n/a n/a

7. Sunday 20/11/2016 47 JB Instagram Food/Drink 380 35 n/a n/a

5. Friday 25/11/2016 48 JB Instagram Fashion 306 21 n/a n/a

1. Monday 28/11/2016 49 JB Instagram Friends 669 19 n/a n/a

3. Wednesday 30/11/2016 49 JB Instagram Fashion 351 15 n/a n/a

4. Thursday 1/9/2016 36 TB Instagram Lifestyle 224 5 n/a n/a

5. Friday 2/9/2016 36 TB Instagram Music 592 2 n/a n/a

2. Tuesday 6/9/2016 37 TB Instagram Lifestyle 1426 7 n/a n/a

4. Thursday 8/9/2016 37 TB Instagram BSkincare 397 2 n/a KIEHL'S

7. Sunday 11/9/2016 37 TB Instagram Music 646 3 n/a n/a

6. Saturday 17/9/2016 38 TB Instagram Lifestyle 295 11 n/a n/a

7. Sunday 18/9/2016 38 TB Instagram Lifestyle 836 3 n/a n/a

3. Wednesday 21/9/2016 39 TB Instagram Lifestyle 697 2 n/a n/a

3. Wednesday 21/9/2016 39 TB Instagram Lifestyle 806 0 n/a n/a

6. Saturday 24/9/2016 39 TB Instagram Music 1076 1 n/a n/a


1. Monday 26/9/2016 40 TB Instagram Lifestyle 1041 5 n/a n/a

5. Friday 30/9/2016 40 TB Instagram Travel 897 15 n/a n/a

7. Sunday 2/10/2016 40 TB Instagram Travel 936 4 n/a n/a

1. Monday 3/10/2016 41 TB Instagram Travel 385 3 n/a n/a

2. Tuesday 4/10/2016 41 TB Instagram Travel 1276 7 n/a n/a

3. Wednesday 5/10/2016 41 TB Instagram Travel 988 4 n/a n/a

4. Thursday 6/10/2016 41 TB Instagram Travel 586 0 n/a n/a

5. Friday 7/10/2016 41 TB Instagram Travel 1011 0 n/a n/a



2. Tuesday 11/10/2016 42 TB Instagram Friends 691 12 n/a n/a

3. Wednesday 12/10/2016 42 TB Instagram Travel 576 4 n/a n/a


4. Thursday 13/10/2016 42 TB Instagram travel 673 0 n/a n/a

5. Friday 14/10/2016 42 TB Instagram travel 1042 9 n/a n/a


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1. Monday 17/10/2016 43 TB Instagram travel 851 1 n/a n/a

3. Wednesday 19/10/2016 43 TB Instagram travel 1019 3 n/a n/a

4. Thursday 20/10/2016 43 TB Instagram travel 897 6 n/a n/a

6. Saturday 22/10/2016 43 TB Instagram travel 634 0 n/a n/a

6. Saturday 22/10/2016 43 TB Instagram travel 592 5 n/a n/a

7. Sunday 23/10/2016 43 TB Instagram travel 772 7 n/a n/a


2. Tuesday 25/10/2016 44 TB Instagram Music 424 7 n/a n/a

3. Wednesday 26/10/2016 44 TB Instagram Music 585 2 n/a n/a







2. Tuesday 8/11/2016 46 TB Instagram lifestyle 1311 11 n/a n/a

5. Friday 11/11/2016 46 TB Instagram Music 652 4 n/a n/a



1. Monday 21/11/2016 48 TB Instagram Music 543 1 n/a n/a

5. Friday 25/11/2016 48 TB Instagram Lifestyle 154 1 n/a n/a



6. Saturday 26/11/2016 48 JO Instagram Fashion 107 1 n/a n/a


2. Tuesday 4/10/2016 41 JO Instagram Lifestyle 186 3 n/a n/a

2. Tuesday 4/10/2016 41 JO Instagram Fashion 159 0 n/a n/a


3. Wednesday 5/10/2016 41 JO Instagram Lifestyle 117 0 n/a n/a

4. Thursday 6/10/2016 41 JO Instagram Fashion 178 1 n/a n/a

5. Friday 7/10/2016 41 JO Instagram Fashion 106 5 n/a n/a

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6. Saturday 8/10/2016 41 JO Instagram Lifestyle 144 2 n/a n/a


7. Sunday 9/10/2016 41 JO Instagram Fashion 141 5 n/a n/a


3. Wednesday 12/10/2016 42 JO Instagram Fashion 175 0 n/a n/a




4. Thursday 13/10/2016 42 JO Instagram Lifestyle 160 1 n/a n/a


6. Saturday 15/10/2016 42 JO Instagram Bmakeup 90 8 n/a Zadig & Voltaire



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7. Sunday 16/10/2016 42 JO Instagram Lifestyle 87 0 n/a n/a


7. Sunday 16/10/2016 42 JO Instagram Fashion 133 0 n/a Gucci

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1. Monday 17/10/2016 43 JO Instagram Lifestyle 132 1 n/a n/a


1. Monday 17/10/2016 43 JO Instagram Fashion 106 1 n/a Alexander MacQueen

1. Monday 17/10/2016 43 JO Instagram Fashion 138 3 n/a Gucci









3. Wednesday 19/10/2016 43 JO Instagram Fashion 84 3 n/a D&G












6. Saturday 22/10/2016 43 JO Instagram Food/Drink 79 3 n/a n/a



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2. Tuesday 1/11/2016 45 JO Instagram Friends 124 2 n/a n/a


2. Tuesday 1/11/2016 45 JO Instagram Friends 59 2 n/a n/a



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5. Friday 4/11/2016 45 JO Instagram Friends 167 1 n/a n/a









7. Sunday 6/11/2016 45 JO Instagram Fashion 78 1 n/a Gucci


7. Sunday 6/11/2016 45 JO Instagram Music 96 2 n/a n/a



2. Tuesday 8/11/2016 46 JO Instagram Fashion 159 0 n/a Gucci







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5. Friday 11/11/2016 46 JO Instagram Friends 327 6 n/a n/a





















1. Monday 21/11/2016 48 JO Instagram Pets 131 1 n/a n/a


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5. Friday 25/11/2016 48 JO Instagram Pets 170 2 n/a Zadig & Voltaire











2. Tuesday 29/11/2016 49 JO Instagram BSkincare 68 5 n/a Kiehl's








6. Saturday 3/9/2016 36 IS Instagram Kids 781 30 n/a n/a


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1. Monday 12/9/2016 38 IS Instagram Travel 840 2 n/a n/a



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4. Thursday 15/9/2016 38 IS Instagram Lifestyle 412 1 n/a n/a

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3. Wednesday 21/9/2016 39 IS Instagram Lifestyle 476 6 n/a n/a




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7. Sunday 2/10/2016 40 IS Instagram Friends 611 5 n/a n/a

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6. Saturday 8/10/2016 41 IS Instagram Fashion 939 12 n/a n/a





1. Monday 10/10/2016 42 IS Instagram Lifestyle 477 4 n/a n/a

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3. Wednesday 12/10/2016 42 IS Instagram Fashion 1043 33 n/a n/a

4. Thursday 13/10/2016 42 IS Instagram Food/Drink 1063 22 n/a n/a


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1. Monday 17/10/2016 43 IS Instagram Friends 849 5 n/a n/a


3. Wednesday 19/10/2016 43 IS Instagram Food/Drink 566 3 n/a n/a











1. Monday 24/10/2016 44 IS Instagram Kids 674 12 n/a n/a

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4. Thursday 27/10/2016 44 IS Instagram food/Drink 394 11 n/a n/a

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2. Tuesday 8/11/2016 46 IS Instagram Lifestyle 695 2 n/a n/a










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2. Tuesday 15/11/2016 47 IS Instagram BSkincare 588 2 n/a Kiehl's
















2. Tuesday 22/11/2016 48 IS Instagram Food/Drink 476 4 n/a n/a





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7. Sunday 4/9/2016 36 IS Instagram Pets 218 2 n/a n/a









5. Friday 9/9/2016 37 IS Instagram Travel 260 6 n/a n/a









1. Monday 12/9/2016 38 IS Instagram Music 48 3 n/a n/a


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4. Thursday 3/11/2016 45 IS Instagram Travel 229 2 n/a n/a












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1. Monday 10/10/2016 42 SS Instagram Fashion 423 3 n/a n/a


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1. Monday 24/10/2016 44 SS Instagram Travel 375 11 n/a n/a









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2. Tuesday 15/11/2016 47 SS Instagram Fashion 99 5 n/a n/a

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1. Monday 12/9/2016 38 AC Blogs Music n/a n/a n/a n/a

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5. Friday 30/9/2016 40 AC Blogs Lifestyle n/a n/a n/a n/a

1. Monday 10/10/2016 42 AC Blogs Lifestyle n/a n/a n/a Jo Malone

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1. Monday 31/10/2016 45 AC Blogs Food/Drink n/a n/a n/a n/a

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2. Tuesday 22/11/2016 48 AC Blogs Fashion n/a n/a n/a Kiehl's

3. Wednesday 23/11/2016 48 AC Blogs Food/Drink n/a n/a n/a Delta

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1. Monday 28/11/2016 49 AC Blogs Bperfum n/a n/a n/a Guerlain

2. Tuesday 29/11/2016 49 AC Blogs Food/Drink n/a n/a n/a Sheraton

2. Tuesday 29/11/2016 49 AC Blogs Bhair n/a n/a n/a Kerastase


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1. Monday 19/9/2016 39 CF Blogs Lifestyle n/a n/a n/a Solero

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4. Thursday 22/9/2016 39 CF Blogs Food/Drink n/a n/a n/a COINTREAU

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3. Wednesday 21/9/2016 39 FB Blogs Lifestyle n/a n/a n/a n/a

4. Thursday 29/9/2016 40 FB Blogs BABY n/a n/a n/a n/a

5. Friday 30/9/2016 40 FB Blogs Fashion n/a n/a n/a n/a


3. Wednesday 12/10/2016 42 FB Blogs BABY n/a n/a n/a n/a

5. Friday 14/10/2016 42 FB Blogs Fashion n/a n/a n/a n/a

2. Tuesday 25/10/2016 44 FB Blogs BABY n/a n/a n/a n/a

4. Thursday 27/10/2016 44 FB Blogs Fashion n/a n/a n/a n/a

5. Friday 28/10/2016 44 FB Blogs BABY n/a n/a n/a Well's




4. Thursday 17/11/2016 47 FB Blogs Fashion n/a n/a n/a n/a

2. Tuesday 29/11/2016 49 FB Blogs BABY n/a n/a n/a n/a

7. Sunday 4/9/2016 36 MN Blogs Lifestyle n/a n/a n/a n/a

36

2. Tuesday 6/9/2016 37 MN Blogs Music n/a n/a n/a n/a

3. Wednesday 7/9/2016 37 MN Blogs Fashion n/a n/a n/a n/a

3. Wednesday 7/9/2016 37 MN Blogs BSkinCare n/a n/a n/a Kiehl's

3. Wednesday 7/9/2016 37 MN Blogs Music n/a n/a n/a n/a

7. Sunday 11/9/2016 37 MN Blogs Lifestyle n/a n/a n/a n/a



1. Monday 19/9/2016 39 MN Blogs Music n/a n/a n/a n/a

1. Monday 19/9/2016 39 MN Blogs Lifestyle n/a n/a n/a n/a

2. Tuesday 20/9/2016 39 MN Blogs Fashion n/a n/a n/a n/a

3. Wednesday 21/9/2016 39 MN Blogs Lifestyle n/a n/a n/a n/a

3. Wednesday 28/9/2016 40 MN Blogs Lifestyle n/a n/a n/a n/a

4. Thursday 29/9/2016 40 MN Blogs Lifestyle n/a n/a n/a n/a

7. Sunday 2/10/2016 40 MN Blogs Bperfum n/a n/a n/a Zadig & Voltaire

2. Tuesday 4/10/2016 41 MN Blogs Lifestyle n/a n/a n/a n/a


4. Thursday 6/10/2016 41 MN Blogs Bperfum n/a n/a n/a Chloe

5. Friday 7/10/2016 41 MN Blogs Fashion n/a n/a n/a n/a


3. Wednesday 12/10/2016 42 MN Blogs Music n/a n/a n/a n/a

7. Sunday 16/10/2016 42 MN Blogs BSkinCare n/a n/a n/a Kiehl's


5. Friday 21/10/2016 43 MN Blogs Fashion n/a n/a n/a Diesel

7. Sunday 23/10/2016 43 MN Blogs Music n/a n/a n/a n/a

7. Sunday 30/10/2016 44 MN Blogs Fashion n/a n/a n/a n/a

1. Monday 31/10/2016 45 MN Blogs Fashion n/a n/a n/a n/a


6. Saturday 12/11/2016 46 MN Blogs Music n/a n/a n/a n/a

7. Sunday 13/11/2016 46 MN Blogs Bperfum n/a n/a n/a CK

7. Sunday 13/11/2016 46 MN Blogs Fashion n/a n/a n/a n/a

1. Monday 14/11/2016 47 MN Blogs Lifestyle n/a n/a n/a n/a



5. Friday 18/11/2016 47 MN Blogs Fashion n/a n/a n/a Kiehl's

5. Friday 18/11/2016 47 MN Blogs Fashion n/a n/a n/a Oysho




4. Thursday 15/9/2016 38 JB Blogs Bperfum n/a n/a n/a Zadig & Voltaire

1. Monday 19/9/2016 39 JB Blogs Fashion n/a n/a n/a n/a

2. Tuesday 27/9/2016 40 JB Blogs Lifestyle n/a n/a n/a n/a

4. Thursday 6/10/2016 41 JB Blogs Fashion n/a n/a n/a n/a

2. Tuesday 15/11/2016 47 JB Blogs Lifestyle n/a n/a n/a n/a

4. Thursday 1/9/2016 36 AC Facebook Lifestyle 39 0 0 n/a

4. Thursday 1/9/2016 36 AC Facebook Fashion 10 0 2 n/a

4. Thursday 1/9/2016 36 AC Facebook Music 3 0 0 n/a

5. Friday 2/9/2016 36 AC Facebook Fashion 15 0 1 n/a


1. Monday 5/9/2016 37 AC Facebook Fashion 29 0 0 n/a

2. Tuesday 6/9/2016 37 AC Facebook Food/Drink 15 0 0 n/a

3. Wednesday 7/9/2016 37 AC Facebook Fashion 35 0 0 n/a

3. Wednesday 7/9/2016 37 AC Facebook Bperfum 24 0 0 n/a

4. Thursday 8/9/2016 37 AC Facebook BSkinCare 64 0 6 Eucerin

37

4. Thursday 8/9/2016 37 AC Facebook Food/Drink 9 0 0 Cointreau

5. Friday 9/9/2016 37 AC Facebook Food/Drink 8 0 0 n/a


1. Monday 12/9/2016 38 AC Facebook Music 10 0 0 n/a


1. Monday 12/9/2016 38 AC Facebook Music 48 3 0 n/a

2. Tuesday 13/9/2016 38 AC Facebook Fashion 10 0 1 n/a

3. Wednesday 14/9/2016 38 AC Facebook Food/Drink 35 1 0 n/a

3. Wednesday 14/9/2016 38 AC Facebook Lifestyle 18 0 0 n/a

3. Wednesday 14/9/2016 38 AC Facebook BSkinCare 122 1 14 Eucerin

4. Thursday 15/9/2016 38 AC Facebook BSkinCare 12 1 1 Kiehl's




2. Tuesday 20/9/2016 39 AC Facebook food/drink 8 0 0 n/a

3. Wednesday 21/9/2016 39 AC Facebook fashion 31 3 0 n/a

4. Thursday 22/9/2016 39 AC Facebook Lifestyle 11 1 0 Seat

5. Friday 23/9/2016 39 AC Facebook lifestyle 17 0 0 n/a

5. Friday 23/9/2016 39 AC Facebook Lifestyle 4 0 0 n/a




4. Thursday 29/9/2016 40 AC Facebook BSkinCare 17 0 0 n/a



4. Thursday 6/10/2016 41 AC Facebook Food/Drink 21 4 1 n/a

1. Monday 10/10/2016 42 AC Facebook Lifestyle 10 0 0 n/a



2. Tuesday 11/10/2016 42 AC Facebook Lifestyle 14 0 0 n/a


3. Wednesday 12/10/2016 42 AC Facebook BSkinCare 34 0 1 n/a

4. Thursday 13/10/2016 42 AC Facebook Fashion 20 0 0 Well's





2. Tuesday 18/10/2016 43 AC Facebook food/drink 16 4 0 n/a


4. Thursday 20/10/2016 43 AC Facebook Sports 18 1 0 n/a


5. Friday 21/10/2016 43 AC Facebook Lifestyle 26 0 0 n/a





3. Wednesday 26/10/2016 44 AC Facebook Fashion 26 0 0 Tous


1. Monday 31/10/2016 45 AC Facebook Food/Drink 26 0 1 n/a




3. Wednesday 9/11/2016 46 AC Facebook Travel 40 0 0 n/a

38

3. Wednesday 9/11/2016 46 AC Facebook Food/Drink 27 0 0 n/a




2. Tuesday 15/11/2016 47 AC Facebook Travel 20 1 0 n/a





5. Friday 18/11/2016 47 AC Facebook Bmakeup 16 0 0 n/a

6. Saturday 19/11/2016 47 AC Facebook Travel 13 1 0 n/a

7. Sunday 20/11/2016 47 AC Facebook Fashion 24 1 0 n/a



3. Wednesday 23/11/2016 48 AC Facebook Food/Drink 55 0 0 Delta

4. Thursday 24/11/2016 48 AC Facebook BSkinCare 14 0 0 n/a

1. Monday 28/11/2016 49 AC Facebook Bperfum 150 23 37 Guerlain


2. Tuesday 29/11/2016 49 AC Facebook Bhair 48 0 1 n/a


1. Monday 5/9/2016 37 DR Facebook Fashion 55 0 1 PARFOIS

2. Tuesday 6/9/2016 37 DR Facebook Fashion 51 1 0 PARFOIS

3. Wednesday 7/9/2016 37 DR Facebook Fashion 13 0 0 n/a

3. Wednesday 7/9/2016 37 DR Facebook Lifestyle 76 1 0 n/a

4. Thursday 8/9/2016 37 DR Facebook Fashion 23 1 0 PARFOIS

5. Friday 9/9/2016 37 DR Facebook Fashion 40 0 0 n/a

1. Monday 12/9/2016 38 DR Facebook Fashion 89 0 0 n/a

2. Tuesday 13/9/2016 38 DR Facebook Fashion 112 5 0 n/a



5. Friday 16/9/2016 38 DR Facebook Lifestyle 53 2 1 n/a

1. Monday 19/9/2016 39 DR Facebook Lifestyle 91 3 1 n/a





4. Thursday 29/9/2016 40 DR Facebook Fashion 16 0 0 n/a

6. Saturday 1/10/2016 40 DR Facebook Fashion 11 0 0 n/a

7. Sunday 2/10/2016 40 DR Facebook Fashion 53 2 0 n/a



4. Thursday 6/10/2016 41 DR Facebook Lifestyle 101 4 0 n/a

4. Thursday 6/10/2016 41 DR Facebook Lifestyle 110 1 0 n/a





7. Sunday 16/10/2016 42 DR Facebook Travel 85 1 0 n/a





1. Monday 24/10/2016 44 DR Facebook Food/Drink 31 0 0 n/a

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1. Monday 7/11/2016 46 DR Facebook Lifestyle 82 0 1 n/a



7. Sunday 13/11/2016 46 DR Facebook Fashion 56 1 0 n/a




5. Friday 18/11/2016 47 DR Facebook Fashion 91 1 0 n/a





2. Tuesday 29/11/2016 49 DR Facebook Lifestyle 52 0 0 n/a


2. Tuesday 6/9/2016 37 ST Facebook Music 173 0 0 n/a



5. Friday 30/9/2016 40 ST Facebook Music 127 3 2 n/a


6. Saturday 22/10/2016 43 ST Facebook Friends 252 3 0 n/a

2. Tuesday 15/11/2016 47 ST Facebook Pets 28 2 0 n/a


4. Thursday 1/9/2016 36 TB Facebook Lifestyle 131 5 5 n/a

5. Friday 2/9/2016 36 TB Facebook Music 292 6 0 n/a

7. Sunday 4/9/2016 36 TB Facebook Music 92 3 0 n/a

2. Tuesday 6/9/2016 37 TB Facebook Lifestyle 1800 5 4 n/a

4. Thursday 8/9/2016 37 TB Facebook BSkinCare 111 0 0 Kiehl's


1. Monday 12/9/2016 38 TB Facebook Lifestyle 2700 21 146 n/a

6. Saturday 17/9/2016 38 TB Facebook Lifestyle 232 14 15 n/a

7. Sunday 18/9/2016 38 TB Facebook Lifestyle 863 6 2 n/a

2. Tuesday 20/9/2016 39 TB Facebook Music 348 29 348 n/a

3. Wednesday 21/9/2016 39 TB Facebook Lifestyle 635 4 0 n/a


6. Saturday 24/9/2016 39 TB Facebook Lifestyle 671 4 7 n/a

2. Tuesday 27/9/2016 40 TB Facebook Lifestyle 719 5 1 n/a


4. Thursday 29/9/2016 40 TB Facebook Travel 1600 65 17 n/a

7. Sunday 2/10/2016 40 TB Facebook Travel 1000 5 2 n/a

1. Monday 3/10/2016 41 TB Facebook Travel 221 1 0 n/a

2. Tuesday 4/10/2016 41 TB Facebook Travel 1800 14 1 n/a

3. Wednesday 5/10/2016 41 TB Facebook Travel 1200 5 3 n/a


5. Friday 7/10/2016 41 TB Facebook Travel 1700 9 1 n/a





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4. Thursday 13/10/2016 42 TB Facebook Music 1000 6 36 n/a

5. Friday 14/10/2016 42 TB Facebook Travel 1900 17 1 n/a

6. Saturday 15/10/2016 42 TB Facebook Music 360 8 5 n/a





6. Saturday 22/10/2016 43 TB Facebook Travel 513 2 0 n/a

6. Saturday 22/10/2016 43 TB Facebook Travel 586 1 1 n/a




2. Tuesday 25/10/2016 44 TB Facebook Music 282 4 0 n/a

3. Wednesday 26/10/2016 44 TB Facebook Music 511 6 2 n/a




7. Sunday 30/10/2016 44 TB Facebook Lifesryle 141 4 2 n/a




7. Sunday 13/11/2016 46 TB Facebook Lifestyle 151 4 4 n/a

5. Friday 25/11/2016 48 TB Facebook Lifestyle 87 1 0 n/a



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Appendix V: Second level influencers monthly blog’s visitors. Source: SimilarWeb

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Appendix VI: Regression between Kiehl’s’ sales and Kiehl’s Facebook reach

Regression Statistics

Multiple R 0,68

R Square 0,46

Adjusted R Square 0,45

Standard Error 5978,76

Observations 49,00

ANOVA

df SS MS F Significance F

Regression 1 1420092858 1420092857,56 39,73 0,00

Residual 47 1680039957 35745531,00

Total 48 3100132814

Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Lower 95,0% Upper 95,0%

Intercept 10418,15 1697,37 6,14 0,00 7003,48 13832,82 7003,48 13832,82

Sum of Daily Total Reach 0,87 0,14 6,30 0,00 0,59 1,15 0,59 1,15

Appendixes - Universidade NOVA de Lisboa · TO FOSTER BRAND LIFT - THE CASE OF THE BRAND KIEHL’S...

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