APPENDICES -...
Transcript of APPENDICES -...
APPENDICES
APPENDIX I
PRIMARY SURVEY AMONG CONSUMERS
A Study of the Effects of Brand Extension Decisions on
Existing Brands and New Product Acceptance in the
Indian Consumer Product Market
Ms. Sheena
Research Scholar
Department of Commerce and Management Studies
University of Calicut, Kerala
This survey is carried out as a part of my research study leading to the award of Ph D
Degree in Commerce from the University of Calicut. This survey is a critical part of
the study.
Below I have given the names of the most trusted Fast Moving Consumer Goods
(FMCG) for the year 2008. Along with the parent brands are given names of their
extensions (i.e. different products under the same name, e.g.: Colgate toothbrush,
Colgate toothpowder etc) existing in the present market. Also are given hypothetical
(fictitious) brand extensions. Kindly mark your responses as per the rating scales
specified.
The published results of the questionnaire and interview will be non-attributable and
all information provided will remain strictly confidential. Information collected
through this survey will be used only for research purpose and not for any other
purpose.
Thank you for participating in this survey.
Brands, Parent Products and Existing Extensions
Brand
Parent
product
and
extensions
Awareness
Rank in
the
category
Reputation
of the firm
Similarity
to parent
product
Packing Pricing Advertisements Promotional
measures Attitude Usage Quality Satisfaction
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Colgate
Tooth
Paste
Tooth
Brush
Tooth
Powder
Vicks
Vaporub
Inhaler
Cuff
Syrup
Britannia
Biscuits
Butter
Milk
Powder
Dettol
Antiseptic
Lotion
Bath Soap
Liquid
Soap
Ponds
Face
Cream
Body
Lotion
Talcum
Powder
Amul
Milk
Ice Cream
Chocolate
Ujala
Liquid
Blue
Washing
Powder
Starch
Nirma
Washing
Powder
Washing
Soap
Bath Soap
Johnson
and
Johnson
Bath Soap
Talcum
Powder
Shampoo
Cinthol
Bath Soap
Talcum
Powder
Deodorant
Brands and Hypothetical Extensions
Brand Hypothetical
extensions
Expected
quality
Purchase
intention
Appropriate
price
Similarity to
existing
extensions
Trustworthi
ness Popularity
Suitability
to the
lifestyle
Perceived
Satisfaction Interesting
Difference
from others
15 16 17 18 19 20 21 22 23 24 25 26
Colgate
Mouth wash
Bathing
Soap
Vicks
Pain Balm
Sweets
Britannia
Chocolate
Tooth Paste
Dettol
Band Aid
Perfume
Ponds
Deodorant
Hair Dye
Amul
Biscuits
Noodles
Ujala
Floor
Cleaner
Beauty Soap
Nirma Liquid Blue
Toilet
Cleaner
Johnson
and
Johnson
Baby Food
Baby
Perfume
Cinthol
Face Wash
Hair Oil
Aspects of Brand Personality
(Rank all the aspects for each brand)
Brand Sincere Flavouring/Fragrance Sentimental Friendly Trendy Young Unique Exciting Modern Reliable Successful Glamorous Feminine Masculine Inspiring
27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42
Colgate
Vicks
Britannia
Dettol
Ponds
Amul
Ujala
Nirma
Johnson
and
Johnson
Cinthol
PERSONAL DETAILS
1 Name
2 Age
3 Sex 1=Male, 2=Female
4 Marital Status 1=Married, 2=Unmarried, 3=Others
5 Educational Qualification
1=Below SSLC, 2=SSLC, 3=Plus Two,
4=Certificate, 5=Diploma, 6=Professional
Graduation, 7=Graduation, 8=Professional
PG, 9=PG, 10=M Phil or PhD,
11=Others(Specify)
6 Occupation
1=Agriculture, 2=Industrialist,
3=Businessman, 4=Service provider,
5=Govt. employee, 6=Pvt Employee,
7=Student, 8= Unemployed,
9= Not in labour force, 10=Others
(Specify),
7 Monthly Household Income (in Rs)
8 Telephone Number with STD Code
PRIMARY SURVEY AMONG RETAILERS
A Study of the Effects of Brand Extension Decisions on
Existing Brands and New Product Acceptance in the
South Indian Consumer Product Market
Sheena Suresh
Research Scholar
Department of Commerce and Management Studies
University of Calicut, Kerala
This survey is carried out as a part of my research study leading to the award of Ph D
Degree in Commerce from the University of Calicut. This survey is a critical part of
the study.
Below I have given the names of the most trusted Fast Moving Consumer Goods
(FMCG) for the year 2008. Along with the parent brands are given names of their
extensions (i.e. different products under the same name, e.g: Colgate toothbrush,
Colgate toothpowder etc) existing in the present market. Also are given hypothetical
(fictitious) brand extensions .Kindly mark your responses as per the rating scales
specified.
The published results of the questionnaire and interview will be non-attributable and
all information provided will remain strictly confidential. Information collected
through this survey will be used only for research purpose and not for any other
purpose.
Thank you for participating in this survey.
Brands, Parent Products and Existing Extensions
Brand
Parent
product and
extensions
Rank in
the
product
category
Reputation
of the firm
Similarity
to parent
product
Packing Pricig Advertisements Promotiona
l measures Attitude Stock Quality Return Satisfaction
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Colgate
Tooth Paste
Tooth Brush
Tooth Powder
Vicks
Vaporub
Inhaler
Cuff Syrup
Britannia
Biscuits
Butter
Milk Powder
Dettol
Antiseptic
Lotion
Bath Soap
Liquid Soap
Ponds
Face Cream
Body Lotion
Talcum
Powder
Amul
Milk
Ice Cream
Chocolate
Ujala
Liquid Blue
Washing
Powder
Starch
Nirma
Washing
Powder
Washing
Soap
Bath Soap
Johnson
and
Johnson
Bath Soap
Talcum
Powder
Shampoo
Cinthol
Bath Soap
Talcum
Powder
Deodorant
Brands and Hypothetical Extensions
Brand Hypothetical
extensions
Expected
quality
Intention
to stock
Appropriate
price
Similarity to
parent
product
Trustworthiness Popularity
Suitability
to
lifestyle
Perceived
Satisfaction Personality Interesting
Difference
from others
15 16 17 18 19 20 21 22 23 24 25 26 27
Colgate
Mouth wash
Bathing
Soap
Vicks
Pain Balm
Sweets
Britannia
Chocolate
Tooth Paste
Dettol
Band Aid
Perfume
Ponds
Deodorant
Hair Dye
Amul
Biscuits
Noodles
Ujala
Floor
Cleaner
Beauty Soap
Nirma Liquid Blue
Toilet
Cleaner
Johnson
and
Johnson
Baby Food
Baby
Perfume
Cinthol
Face Wash
Hair Oil
Aspects of Brand Personality
(Rank all the aspects for each brand)
Brand Sincere Flavouring/Fragrance Sentimental Friendly Trendy Young Unique Exciting Modern Reliable Successful Glamorous Feminine Masculine Inspiring
28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43
Colgate
Vicks
Britannia
Dettol
Ponds
Amul
Ujala
Nirma
Johnson
and
Johnson
Cinthol
DETAILS OF THE RETAIL SHOP
1 Name of the respondent
2 Designation
3 Address of the Shop
4 Telephone Number with STD Code
APPENDIX II
Table A.1
Categories of Respondents, Mean Values, Standard Deviations and Standard Error
Mean Of Personality Traits of Ten Brands
Categories of
respondents N Mean Std. Deviation
Std. Error
Mean
Colgate- Sincere Consumers 360 10.0750 3.94777 .20807
Retailers 360 9.4917 3.87261 .20410
Flavouring Consumers 360 8.7944 4.74145 .24990
Retailers 360 8.6556 4.64425 .24477
Sentimental Consumers 360 6.8306 3.91507 .20634
Retailers 360 6.6389 3.60403 .18995
Friendly Consumers 360 7.6917 3.95052 .20821
Retailers 360 9.3361 3.92774 .20701
Trendy Consumers 360 10.2139 3.99112 .21035
Retailers 360 9.9528 4.01189 .21145
Young Consumers 360 7.5694 3.81547 .20109
Retailers 360 9.0028 3.92655 .20695
Unique Consumers 360 7.8889 4.84338 .25527
Retailers 360 6.8861 4.01818 .21178
Exciting Consumers 360 6.3944 3.88913 .20498
Retailers 360 6.5333 4.06617 .21431
Moderm Consumers 360 9.6944 3.35644 .17690
Retailers 360 9.6083 3.60044 .18976
Reliable Consumers 360 10.8611 3.85931 .20340
Retailers 360 10.6389 3.72190 .19616
Successful Consumers 360 11.7556 3.62000 .19079
Retailers 360 11.2389 4.02134 .21194
Glamorous Consumers 360 5.7917 3.23085 .17028
Retailers 360 5.9611 3.83411 .20208
Feminine Consumers 360 4.7833 2.35977 .12437
Retailers 360 5.1333 3.16298 .16670
Masculine Consumers 360 4.6806 3.54920 .18706
Retailers 360 4.1139 3.26897 .17229
Inspiring Consumers 360 6.9750 2.85039 .15023
Retailers 360 6.8083 3.09990 .16338
Categories of
respondents N Mean Std. Deviation Std. Error Mean
Vicks- Sincere Consumers 360 10.0500 3.13889 .16543
Retailers 360 9.1944 3.66432 .19313
Flavouring Consumers 360 6.6444 3.37222 .17773
Retailers 360 8.6278 5.16041 .27198
Sentimental Consumers 360 8.7222 3.84238 .20251
Retailers 360 6.7694 4.10919 .21657
Friendly Consumers 360 9.0111 3.93540 .20741
Retailers 360 8.0667 3.88856 .20495
Trendy Consumers 360 9.2500 4.29144 .22618
Retailers 360 10.1778 4.17668 .22013
Young Consumers 360 8.5611 4.03766 .21280
Retailers 360 8.5889 4.30688 .22699
Unique Consumers 360 8.0000 3.75132 .19771
Retailers 360 7.3472 4.89943 .25822
Exciting Consumers 360 5.7611 3.93026 .20714
Retailers 360 6.3417 3.93080 .20717
Moderm Consumers 360 9.1556 3.98999 .21029
Retailers 360 9.0444 3.84059 .20242
Reliable Consumers 360 11.5389 3.22484 .16996
Retailers 360 9.7083 3.34896 .17651
Successful Consumers 360 10.9444 3.99961 .21080
Retailers 360 11.1167 3.36088 .17713
Glamorous Consumers 360 5.4278 3.72903 .19654
Retailers 360 6.4111 3.63485 .19157
Feminine Consumers 360 4.7389 3.51259 .18513
Retailers 360 5.9444 3.82664 .20168
Masculine Consumers 360 3.7278 3.71526 .19581
Retailers 360 5.4778 3.98948 .21026
Inspiring Consumers 360 8.4667 3.12667 .16479
Retailers 360 7.1833 3.60822 .19017
Categories of
respondents N Mean Std. Deviation
Std. Error
Mean
Britannia- Sincere Consumers 360 9.8944 3.84881 .20285
Retailers 360 9.1917 3.86030 .20346
Flavouring Consumers 360 8.8444 4.68367 .24685
Retailers 360 9.5722 4.72241 .24889
Sentimental Consumers 360 7.7667 3.49946 .18444
Retailers 360 6.0167 3.92758 .20700
Friendly Consumers 360 9.3667 3.40391 .17940
Retailers 360 9.3917 3.72740 .19645
Trendy Consumers 360 7.9389 4.01413 .21156
Retailers 360 9.9000 3.97008 .20924
Young Consumers 360 7.3556 3.88070 .20453
Retailers 360 9.3083 3.61241 .19039
Unique Consumers 360 9.5278 4.35017 .22927
Retailers 360 7.4972 4.53584 .23906
Exciting Consumers 360 5.7000 3.68071 .19399
Retailers 360 6.6889 4.14405 .21841
Moderm Consumers 360 8.8778 4.20194 .22146
Retailers 360 9.5250 3.77566 .19899
Reliable Consumers 360 10.0222 3.84947 .20289
Retailers 360 9.0500 3.64172 .19194
Successful Consumers 360 10.7944 4.37096 .23037
Retailers 360 11.0222 3.93606 .20745
Glamorous Consumers 360 5.7111 3.83139 .20193
Retailers 360 5.6111 3.54343 .18675
Feminine Consumers 360 5.1333 3.42594 .18056
Retailers 360 5.5722 3.37454 .17785
Masculine Consumers 360 4.6833 4.11462 .21686
Retailers 360 4.2694 3.57602 .18847
Inspiring Consumers 360 8.3833 3.15306 .16618
Retailers 360 7.3833 3.50531 .18475
Categories of
respondents N Mean Std. Deviation
Std. Error
Mean
Dettol- Sincere Consumers 360 10.3833 3.28460 .17311
Retailers 360 9.8917 3.78267 .19936
Flavouring Consumers 360 6.1667 4.03950 .21290
Retailers 360 5.5333 4.03315 .21257
Sentimental Consumers 360 8.3333 3.63364 .19151
Retailers 360 7.4861 4.19375 .22103
Friendly Consumers 360 8.9444 3.90089 .20560
Retailers 360 8.7639 3.63783 .19173
Trendy Consumers 360 9.7778 4.74715 .25020
Retailers 360 9.3417 4.05085 .21350
Young Consumers 360 8.1333 3.92889 .20707
Retailers 360 7.9861 3.77461 .19894
Unique Consumers 360 7.1389 3.95485 .20844
Retailers 360 6.7500 4.50425 .23740
Exciting Consumers 360 7.0278 3.63890 .19179
Retailers 360 6.7417 3.89306 .20518
Moderm Consumers 360 9.6500 4.64503 .24481
Retailers 360 9.9278 4.05949 .21395
Reliable Consumers 360 10.7444 3.31809 .17488
Retailers 360 11.1556 3.92737 .20699
Successful Consumers 360 11.1000 3.42870 .18071
Retailers 360 11.0194 3.50919 .18495
Glamorous Consumers 360 4.6000 3.37713 .17799
Retailers 360 6.2972 4.04818 .21336
Feminine Consumers 360 5.1778 3.03582 .16000
Retailers 360 6.2194 3.54504 .18684
Masculine Consumers 360 4.4278 4.05674 .21381
Retailers 360 5.1444 3.92779 .20701
Inspiring Consumers 360 8.3944 3.09460 .16310
Retailers 360 7.7417 3.46369 .18255
Categories of
respondents N Mean Std. Deviation
Std. Error
Mean
Ponds- Sincere Consumers 360 9.3333 3.42040 .18027
Retailers 360 9.3417 3.50844 .18491
Flavouring Consumers 360 6.2333 3.67495 .19369
Retailers 360 5.3806 4.42985 .23347
Sentimental Consumers 360 7.6944 3.49627 .18427
Retailers 360 6.6472 3.57264 .18829
Friendly Consumers 360 7.6111 3.50787 .18488
Retailers 360 7.9806 3.40361 .17939
Trendy Consumers 360 7.9889 3.93540 .20741
Retailers 360 8.8806 4.40874 .23236
Young Consumers 360 8.2000 4.25955 .22450
Retailers 360 8.8139 3.92922 .20709
Unique Consumers 360 7.5833 3.82904 .20181
Retailers 360 6.0833 4.01512 .21162
Exciting Consumers 360 5.9722 4.62334 .24367
Retailers 360 5.4833 4.05461 .21370
Moderm Consumers 360 8.7333 4.33243 .22834
Retailers 360 9.9611 4.57846 .24131
Reliable Consumers 360 9.5611 4.47981 .23611
Retailers 360 9.1639 4.08043 .21506
Successful Consumers 360 10.1722 4.66341 .24578
Retailers 360 11.2972 3.60331 .18991
Glamorous Consumers 360 9.8444 4.42936 .23345
Retailers 360 9.2500 4.19560 .22113
Feminine Consumers 360 7.1389 4.28740 .22597
Retailers 360 8.1417 3.90049 .20557
Masculine Consumers 360 6.7667 4.61932 .24346
Retailers 360 6.4861 4.00902 .21129
Inspiring Consumers 360 7.1667 4.22685 .22277
Retailers 360 7.0889 3.83037 .20188
Categories of
respondents N Mean Std. Deviation
Std. Error
Mean
Amul- Sincere Consumers 360 10.8556 3.52171 .18561
Retailers 360 10.9722 4.03526 .21268
Flavouring Consumers 360 7.6389 3.57454 .18839
Retailers 360 7.3194 4.22167 .22250
Sentimental Consumers 360 8.8833 3.86438 .20367
Retailers 360 8.0861 4.59512 .24218
Friendly Consumers 360 8.4778 4.06556 .21427
Retailers 360 9.3000 3.86095 .20349
Trendy Consumers 360 8.1611 3.80025 .20029
Retailers 360 9.0472 3.63525 .19159
Young Consumers 360 7.7222 3.25184 .17139
Retailers 360 8.6306 3.79703 .20012
Unique Consumers 360 7.7889 4.06766 .21438
Retailers 360 7.0139 4.28671 .22593
Exciting Consumers 360 5.9389 3.72773 .19647
Retailers 360 5.9333 3.91569 .20637
Moderm Consumers 360 8.2056 3.71506 .19580
Retailers 360 8.3972 4.06706 .21435
Reliable Consumers 360 10.7833 3.85716 .20329
Retailers 360 10.1833 3.76019 .19818
Successful Consumers 360 11.1500 4.23209 .22305
Retailers 360 10.9444 3.91088 .20612
Glamorous Consumers 360 5.8722 3.73798 .19701
Retailers 360 5.8361 3.53783 .18646
Feminine Consumers 360 5.8778 4.19132 .22090
Retailers 360 5.9861 3.67136 .19350
Masculine Consumers 360 4.7167 5.01394 .26426
Retailers 360 4.4639 3.95220 .20830
Inspiring Consumers 360 7.9278 3.74840 .19756
Retailers 360 7.8861 2.99876 .15805
Categories of
respondents N Mean Std. Deviation
Std. Error
Mean
Ujala- Sincere Consumers 360 9.8444 3.68664 .19430
Retailers 360 9.6361 3.27195 .17245
Flavouring Consumers 360 5.1972 3.97029 .20925
Retailers 360 4.8972 4.00251 .21095
Sentimental Consumers 360 7.9917 3.00463 .15836
Retailers 360 6.8972 3.62258 .19093
Friendly Consumers 360 7.8556 3.87280 .20411
Retailers 360 8.7722 3.81878 .20127
Trendy Consumers 360 8.5194 4.17909 .22026
Retailers 360 9.7778 3.92202 .20671
Young Consumers 360 8.2583 3.54870 .18703
Retailers 360 8.6861 3.65791 .19279
Unique Consumers 360 7.3944 3.80807 .20070
Retailers 360 6.6222 4.06857 .21443
Exciting Consumers 360 6.4861 3.94246 .20779
Retailers 360 6.5444 3.74139 .19719
Moderm Consumers 360 9.2444 4.32087 .22773
Retailers 360 9.1306 4.07139 .21458
Reliable Consumers 360 10.5944 3.89871 .20548
Retailers 360 11.1361 3.30288 .17408
Successful Consumers 360 10.7917 4.06609 .21430
Retailers 360 11.4861 3.74238 .19724
Glamorous Consumers 360 5.9722 3.82839 .20177
Retailers 360 5.9472 3.80441 .20051
Feminine Consumers 360 8.7639 4.52259 .23836
Retailers 360 8.8500 4.51179 .23779
Masculine Consumers 360 4.5833 4.03381 .21260
Retailers 360 4.5056 3.63364 .19151
Inspiring Consumers 360 8.5028 4.12952 .21764
Retailers 360 7.1111 3.30677 .17428
Categories of
respondents N Mean Std. Deviation
Std. Error
Mean
Nirma- Sincere Consumers 360 10.7417 3.24530 .17104
Retailers 360 10.5667 3.76333 .19835
Flavouring Consumers 360 6.4861 4.16910 .21973
Retailers 360 4.6639 4.06505 .21425
Sentimental Consumers 360 8.5167 4.07448 .21474
Retailers 360 8.7417 4.51953 .23820
Friendly Consumers 360 8.1722 3.89390 .20523
Retailers 360 9.0861 4.05063 .21349
Trendy Consumers 360 8.4722 4.12808 .21757
Retailers 360 8.3222 3.82071 .20137
Young Consumers 360 7.6194 3.58924 .18917
Retailers 360 8.1833 3.83863 .20231
Unique Consumers 360 7.8694 3.52344 .18570
Retailers 360 6.2694 4.00030 .21083
Exciting Consumers 360 7.4944 4.10312 .21625
Retailers 360 7.0167 4.39419 .23159
Moderm Consumers 360 7.2167 4.02537 .21216
Retailers 360 8.1472 3.89815 .20545
Reliable Consumers 360 11.4000 3.60455 .18998
Retailers 360 11.3944 3.37201 .17772
Successful Consumers 360 9.5639 4.46108 .23512
Retailers 360 9.7333 3.54454 .18681
Glamorous Consumers 360 5.8333 3.88196 .20460
Retailers 360 6.4500 3.92588 .20691
Feminine Consumers 360 8.3861 4.70030 .24773
Retailers 360 8.2167 3.84559 .20268
Masculine Consumers 360 4.5083 4.35154 .22935
Retailers 360 5.6278 4.00630 .21115
Inspiring Consumers 360 7.7194 3.76861 .19862
Retailers 360 7.5806 3.47521 .18316
Categories of
respondents N Mean Std. Deviation
Std. Error
Mean
Johnson and
Johnson- Sincere
Consumers 360 9.8056 3.57817 .18859
Retailers 360 9.7278 3.39971 .17918
Flavouring Consumers 360 4.5278 3.41948 .18022
Retailers 360 4.3111 3.64098 .19190
Sentimental Consumers 360 7.7222 3.67792 .19384
Retailers 360 5.9194 3.52732 .18591
Friendly Consumers 360 7.7167 3.72939 .19656
Retailers 360 8.7806 3.39164 .17876
Trendy Consumers 360 8.3222 3.70899 .19548
Retailers 360 9.8806 3.88908 .20497
Young Consumers 360 8.0444 3.73916 .19707
Retailers 360 8.4389 3.83455 .20210
Unique Consumers 360 9.7500 4.03450 .21264
Retailers 360 9.0250 5.14058 .27093
Exciting Consumers 360 6.6556 4.15081 .21877
Retailers 360 6.4000 4.06781 .21439
Moderm Consumers 360 9.1722 4.38512 .23112
Retailers 360 10.9139 3.89211 .20513
Reliable Consumers 360 10.4444 3.92155 .20668
Retailers 360 9.0917 3.97414 .20946
Successful Consumers 360 11.0056 4.39485 .23163
Retailers 360 12.0861 3.60915 .19022
Glamorous Consumers 360 8.0833 4.18630 .22064
Retailers 360 7.1778 3.60618 .19006
Feminine Consumers 360 5.7722 3.78508 .19949
Retailers 360 6.0806 3.29880 .17386
Masculine Consumers 360 5.1167 4.35509 .22953
Retailers 360 4.9889 3.60901 .19021
Inspiring Consumers 360 7.8611 3.54794 .18699
Retailers 360 7.1778 2.96339 .15618
Categories of
respondents N Mean Std. Deviation
Std. Error
Mean
Cinthol- Sincere Consumers 360 9.9167 3.63038 .19134
Retailers 360 8.9000 3.45782 .18224
Flavouring Consumers 360 5.6167 3.67067 .19346
Retailers 360 5.2833 4.34869 .22920
Sentimental Consumers 360 6.6778 3.21843 .16963
Retailers 360 6.3139 3.96205 .20882
Friendly Consumers 360 7.4833 3.44552 .18159
Retailers 360 8.4889 3.60360 .18993
Trendy Consumers 360 7.0167 4.08472 .21528
Retailers 360 9.7667 4.19988 .22135
Young Consumers 360 8.7722 3.99558 .21059
Retailers 360 8.9750 4.13921 .21816
Unique Consumers 360 7.2833 4.25022 .22401
Retailers 360 6.8361 4.43125 .23355
Exciting Consumers 360 5.1111 3.24641 .17110
Retailers 360 6.2889 4.04500 .21319
Moderm Consumers 360 8.6167 4.81672 .25386
Retailers 360 9.6750 4.38501 .23111
Reliable Consumers 360 9.8167 4.46275 .23521
Retailers 360 8.4583 4.27384 .22525
Successful Consumers 360 11.0056 3.89485 .20528
Retailers 360 9.7278 4.41992 .23295
Glamorous Consumers 360 9.7444 4.24083 .22351
Retailers 360 8.6528 4.01862 .21180
Feminine Consumers 360 7.8944 4.60773 .24285
Retailers 360 8.0944 4.09048 .21559
Masculine Consumers 360 7.3889 4.77737 .25179
Retailers 360 7.7444 4.21778 .22230
Inspiring Consumers 360 7.6556 3.48706 .18378
Retailers 360 6.7944 3.34497 .17630
Table: A.2
Cross Tabulation of various dimensions of ten brands among retailers
Relationship between Awareness and Attitude according to retailers
Colgate Tooth Paste – Awareness * Colgate Tooth Paste – Attitude Crosstabulation
Colgate Tooth Paste – Attitude
Total
I hate
it I I like it
I remain
indifferent
I like
it
I like it
very
much
Colgate Tooth
Paste –
Awareness
Aware Count 9 11 44 92 16 172
Very much
aware Count 10 13 22 99 44 188
Total Count 19 24 66 191 60 360
Vicks Vaporub – Attitude
Total
I hate
it I I like it
I remain
indifferent
I like
it
I like it
very
much
Vicks Vaporub –
Awareness
Aware Count 6 16 43 101 19 185
Very much
aware Count 3 16 27 93 36 175
Total Count 9 32 70 194 55 360
Britannia Biscuits – Awareness * Britannia Biscuits – Attitude Crosstabulation
Britannia Biscuits – Attitude
Total
I hate
it I I like it
I remain
indifferent
I like
it
I like it
very
much
Britannia Biscuits
– Awareness
Aware Count 3 24 30 105 24 186
Very much
aware Count 2 14 37 82 39 174
Total Count 5 38 67 187 63 360
Dettol Antiseptic Lotion – Attitude
Total
I hate
it I I like it
I remain
indifferent
I like
it
I like it
very
much
Dettol Antiseptic
Lotion –
Awareness
Aware Count 4 19 64 74 27 188
Very much
aware Count 4 16 40 84 28 172
Total Count 8 35 104 158 55 36
Ponds Face Cream – Awareness * Ponds Face Cream – Attitude Crosstabulation
Ponds Face Cream – Attitude
Total
I hate
it I I like it
I remain
indifferent
I like
it
I like it
very
much
Ponds Face
Cream –
Awareness
Aware Count 12 20 52 109 14 207
Very much
aware Count 5 11 32 71 34 153
Total Count 17 31 84 180 48 360
Amul Milk – Awareness * Amul Milk – Attitude Crosstabulation
Amul Milk – Attitude
Total
I hate
it I I like it
I remain
indifferent I like it
I like it
very much
Amul Milk –
Awareness
Aware Count 7 14 84 73 15 193
Very much
aware Count 3 21 42 74 27 167
Total Count 10 35 126 147 42 360
Ujala Liquid Blue – Awareness * Ujala Liquid Blue – Attitude Crosstabulation
Ujala Liquid Blue – Attitude
Total
I hate
it I I like it
I remain
indifferent
I like
it
I like it
very
much
Ujala Liquid Blue
– Awareness
Aware Count 7 14 47 102 17 187
Very much
aware Count 5 12 44 81 31 173
Total Count 12 26 91 183 48 360
Nirma Washing Powder – Attitude
Total
I hate
it I I like it
I remain
indifferent
I like
it
I like it
very
much
Nirma Washing
Powder –
Awareness
Aware Count 7 23 66 64 21 181
Very much
aware Count 6 21 35 85 32 179
Total Count 13 44 101 149 53 360
Johnson and Johnson Bath Soap – Awareness * Johnson and Johnson Bath Soap –
Attitude Crosstabulation
Johnson and Johnson Bath Soap – Attitude
Total
I hate
it I I like it
I remain
indifferent
I like
it
I like it
very
much
Johnson and
Johnson Bath
Soap –
Awareness
Aware Count 10 16 39 102 12 179
Very much
aware Count 4 15 40 89 33 181
Total Count 14 31 79 191 45 360
Cinthol Bath Soap – Awareness * Cinthol Bath Soap – Attitude Crosstabulation
Cinthol Bath Soap – Attitude
Total
I hate
it I I like it
I remain
indifferent
I like
it
I like it
very
much
Cinthol Bath
Soap –
Awareness
Aware Count 10 13 31 109 19 182
Very much
aware
Count 9 17 35 86 31 178
Total Count 19 30 66 195 50 360
Table A.3
Relationship between Brand Awareness and Level of Stock in retailer‟s opinion
Colgate Tooth Paste - Awareness * Colgate Tooth Paste - Stock Crosstabulation
Colgate Tooth Paste - Stock
Total
I have
never
stocked it
I have
stocked it
very
rarely
I stock it
along with
other similar
products
I stock it
regularly
I stock this
product
only in its
category
Colgate Tooth
Paste -
Awareness
Aware Count 10 12 55 79 16 172
Very
much
aware
Count 10 12 80 59 27 188
Total Count 20 24 135 138 43 360
Vicks Vaporub - Awareness * Vicks Vaporub - Stock Crosstabulation
Vicks Vaporub - Stock
Total
I have
never
stocked
it
I have
stocked
it very
rarely
I stock it
along with
other similar
products
I stock it
regularly
I stock this
product only
in its
category
Vicks Vaporub -
Awareness
Aware Count 6 16 70 76 17 185
Very much
aware Count 4 9 84 57 21 175
Total Count 10 25 154 133 38 360
Britannia Biscuits - Awareness * Britannia Biscuits - Stock Crosstabulation
Britannia Biscuits - Stock
Total
I have
never
stocked
it
I have
stocked
it very
rarely
I stock it
along with
other similar
products
I stock it
regularly
I stock this
product only
in its
category
Britannia
Biscuits -
Awareness
Aware
Count 12 19 62 73 20 186
% within
Britannia
Biscuits –
Awareness
6.5% 10.2% 33.3% 39.2% 10.8% 100.0%
Very much
aware Count 10 23 59 58 24 174
Total Count 22 42 121 131 44 360
Dettol Antiseptic Lotion - Awareness * Dettol Antiseptic Lotion - Stock Crosstabulation
Dettol Antiseptic Lotion - Stock
Total
I have
never
stocked it
I have
stocked it
very
rarely
I stock it
along
with
other
similar
products
I stock it
regularly
I stock this
product only
in its
category
Dettol
Antiseptic
Lotion -
Awareness
Aware Count 2 19 64 81 22 188
Very much
aware Count 7 23 63 47 32 172
Total Count 9 42 127 128 54 360
Ponds Face Cream - Awareness * Ponds Face Cream - Stock Crosstabulation
Ponds Face Cream - Stock
Total
I have
never
stocked it
I have
stocked it
very
rarely
I stock it
along
with
other
similar
products
I stock it
regularly
I stock this
product only
in its
category
Ponds Face
Cream -
Awareness
Aware Count 16 23 69 82 17 207
Very much
aware Count 14 16 53 47 23 153
Total Count 30 39 122 129 40 360
Amul Milk - Awareness * Amul Milk - Stock Crosstabulation
Amul Milk - Stock
Total
I have
never
stocked it
I have
stocked it
very
rarely
I stock it
along
with
other
similar
products
I stock it
regularly
I stock this
product only
in its
category
Amul Milk -
Awareness
Aware Count 40 23 82 34 14 193
Very much
aware Count 19 18 65 41 24 167
Total Count 59 41 147 75 38 360
Ujala Liquid Blue - Awareness * Ujala Liquid Blue - Stock Crosstabulation
Ujala Liquid Blue - Stock
Total
I have
never
stocked it
I have
stocked it
very rarely
I stock it
along with
other similar
products
I stock it
regularly
I stock this
product
only in its
category
Ujala Liquid
Blue -
Awareness
Aware Count 5 12 73 76 21 187
Very much
aware Count 10 14 78 55 16 173
Total Count 15 26 151 131 37 360
Nirma Washing Powder - Awareness * Nirma Washing Powder - Stock Crosstabulation
Nirma Washing Powder - Stock
Total
I have
never
stocked it
I have
stocked it
very rarely
I stock it
along with
other similar
products
I stock it
regularly
I stock this
product
only in its
category
Nirma Washing
Powder -
Awareness
Aware Count 34 26 71 37 13 181
Very much
aware Count 14 28 66 46 25 179
Total Count 48 54 137 83 38 360
Johnson and Johnson Bath Soap - Awareness * Johnson and Johnson Bath Soap - Stock Crosstabulation
Johnson and Johnson Bath Soap - Stock
Total
I have
never
stocked it
I have
stocked it
very rarely
I stock it
along with
other similar
products
I stock it
regularly
I stock this
product
only in its
category
Johnson and
Johnson Bath
Soap -
Awareness
Aware Count 16 33 36 79 15 179
Very much
aware Count 12 34 59 48 28 181
Total Count 28 67 95 127 43 360
Cinthol Bath Soap - Awareness * Cinthol Bath Soap - Stock Crosstabulation
Cinthol Bath Soap - Stock
Total
I have
never
stocked it
I have
stocked it
very rarely
I stock it
along with
other similar
products
I stock it
regularly
I stock this
product
only in its
category
Cinthol Bath
Soap -
Awareness
Aware Count 9 38 50 71 14 182
Very much
aware Count 4 32 56 55 31 178
Total Count 13 70 106 126 45 360
Table: A.4
Relationship between Quality of brands and their Return in retailer‟s opinion
Colgate Tooth Paste - Quality * Colgate Tooth Paste - Return Crosstabulation
Colgate Tooth Paste - Return
Total
Very
bad Bad
It is just
OK Good
Very
good
Colgate Tooth
Paste - Quality
Very
bad Count 6 1 6 3 3 19
Bad Count 0 1 11 2 5 19
Ok Count 0 1 31 7 6 45
Good Count 2 2 77 103 23 207
Very
good Count 2 1 17 16 34 70
Total Count 10 6 142 131 71 360
Vicks Vaporub - Quality * Vicks Vaporub - Return Crosstabulation
Vicks Vaporub - Return
Total
Very
bad Bad
It is just
OK Good
Very
good
Vicks Vaporub -
Quality
Very
bad Count 0 1 3 1 1 6
Bad Count 1 8 10 8 1 28
Ok Count 1 4 44 20 5 74
Good Count 1 6 82 94 9 192
Very
good Count 3 1 10 31 15 60
Total Count 6 20 149 154 31 360
Britannia Biscuits - Quality * Britannia Biscuits - Return Crosstabulation
Britannia Biscuits - Return
Total
Very
bad Bad
It is just
OK Good
Very
good
Britannia Biscuits -
Quality
Very
bad Count 2 0 4 2 3 11
Bad Count 2 5 9 6 5 27
Ok Count 1 4 26 24 10 65
Good Count 4 6 80 97 10 197
Very
good Count 4 1 8 22 25 60
Total Count 13 16 127 151 53 360
Dettol Antiseptic Lotion - Quality * Dettol Antiseptic Lotion - Return Crosstabulation
Dettol Antiseptic Lotion - Return
Total
Very
bad Bad
It is just
OK Good
Very
good
Dettol Antiseptic
Lotion - Quality
Very
bad Count 3 3 1 2 3 12
Bad Count 3 5 8 8 2 26
Ok Count 1 8 33 18 6 66
Good Count 5 6 97 71 9 188
Very
good Count 3 4 13 28 20 68
Total Count 15 26 152 127 40 360
Ponds Face Cream - Quality * Ponds Face Cream - Return Crosstabulation
Ponds Face Cream - Return
Total
Very
bad Bad
It is just
OK Good
Very
good
Ponds Face Cream -
Quality
Very
bad Count 2 0 1 4 3 10
Bad Count 3 5 8 10 3 29
Ok Count 4 5 32 22 4 67
Good Count 3 10 73 101 7 194
Very
good Count 2 3 11 23 21 60
Total Count 14 23 125 160 38 360
Amul Milk - Quality * Amul Milk - Return Crosstabulation
Amul Milk - Return
Total
Very
bad Bad
It is just
OK Good
Very
good
Amul Milk -
Quality
Very bad Count 3 1 0 6 4 14
Bad Count 1 2 8 9 10 30
Ok Count 2 2 69 28 4 105
Good Count 3 4 84 50 10 151
Very
good Count 2 3 16 19 20 60
Total Count 11 12 177 112 48 360
Ujala Liquid Blue - Quality * Ujala Liquid Blue - Return Crosstabulation
Ujala Liquid Blue - Return
Total
Very
bad Bad
It is just
OK Good
Very
good
Ujala Liquid Blue -
Quality
Very
bad Count 0 4 0 4 4 12
Bad Count 1 6 9 13 2 31
Ok Count 0 2 39 11 6 58
Good Count 3 5 79 106 14 207
Very
good Count 3 1 11 20 17 52
Total Count 7 18 138 154 43 360
Nirma Washing Powder - Quality * Nirma Washing Powder - Return Crosstabulation
Nirma Washing Powder - Return
Total
Very
bad Bad
It is just
OK Good
Very
good
Nirma Washing
Powder - Quality
Very
bad Count 3 2 1 3 3 12
Bad Count 5 7 10 9 6 37
Ok Count 0 2 50 27 8 87
Good Count 2 7 94 61 15 179
Very
good Count 2 6 9 14 14 45
Total Count 12 24 164 114 46 360
Johnson and Johnson Bath Soap - Quality * Johnson and Johnson Bath Soap - Return
Crosstabulation
Johnson and Johnson Bath Soap - Return
Total
Very
bad Bad
It is just
OK Good
Very
good
Johnson and
Johnson Bath Soap
- Quality
Very
bad Count 2 1 5 5 5 18
Bad Count 4 8 6 11 3 32
Ok Count 2 6 32 19 9 68
Good Count 2 3 72 96 10 183
Very
good Count 0 11 12 18 18 59
Total Count 10 29 127 149 45 360
Cinthol Bath Soap - Quality * Cinthol Bath Soap - Return Crosstabulation
Cinthol Bath Soap - Return
Total
Very
bad Bad
It is just
OK Good
Very
good
Cinthol Bath Soap -
Quality
Very
bad Count 1 5 0 1 3 10
Bad Count 0 8 10 9 2 29
Ok Count 0 7 37 16 5 65
Good Count 3 8 66 101 16 194
Very
good Count 2 4 12 25 19 62
Total Count 6 32 125 152 45 360
Table: A.5
Cross Tabulation of various dimensions of ten brands among consumers
Relationship between Awareness and Attitude in consumers‟ opinion
Colgate Tooth Paste - Awareness * Colgate Tooth Paste - Attitude Crosstabulation
Colgate Tooth Paste - Attitude
Total
I hate
it
I dont
like it
I remain
indifferent
I like
it
I like it
very
much
Colgate Tooth
Paste -
Awareness
Aware Count 4 11 19 99 24 157
Very much
aware Count 1 3 21 107 63 195
Total Count 5 14 40 206 87 352
Vicks Vaporub - Awareness * Vicks Vaporub - Attitude Crosstabulation
Vicks Vaporub - Attitude
Total
I hate
it
I dont
like it
I remain
indifferent
I like
it
I like it
very
much
Vicks Vaporub -
Awareness
Aware Count 3 6 33 99 18 159
Very much
aware Count 2 8 24 103 48 185
Total Count 5 14 57 202 66 344
Britannia Biscuits - Awareness * Britannia Biscuits - Attitude Crosstabulation
Britannia Biscuits - Attitude
Total
I hate
it
I dont
like it
I remain
indifferent
I like
it
I like it
very
much
Britannia Biscuits
- Awareness
Aware Count 1 6 27 91 29 154
Very much
aware Count 7 1 29 103 54 194
Total Count 8 7 56 194 83 348
Dettol Antiseptic lotion - Awareness * Dettol Antiseptic lotion - Attitude Crosstabulation
Dettol Antiseptic Lotion - Attitude
Total
I hate
it
I dont
like it
I remain
indifferent
I like
it
I like it
very
much
Dettol Antiseptic
Lotion -
Awareness
Unaware Count 1 4 12 17 4 38
Aware Count 2 9 19 80 22 132
Very much
aware Count 2 1 19 101 36 159
Total Count 5 14 50 198 62 329
Ponds Face Cream - Awareness * Ponds Face Cream - Attitude Crosstabulation
Ponds Face Cream - Attitude
Total
I hate
it
I dont
like it
I remain
indifferent
I like
it
I like it
very
much
Ponds Face
Cream -
Awareness
Aware Count 5 17 48 93 22 185
Very much
aware Count 1 4 23 68 37 133
Total Count 6 21 71 161 59 318
Amul Milk - Awareness * Amul Milk - Attitude Crosstabulation
Amul Milk - Attitude
Total
I hate
it
I dont
like it
I remain
indifferent I like it
I like it
very much
Amul Milk -
Awareness
Unaware Count 1 5 10 17 5 38
Aware Count 1 18 45 60 19 143
Very much
aware Count 1 7 38 64 22 132
Total Count 3 30 93 141 46 313
Ujala Liquid Blue - Awareness * Ujala Liquid Blue - Attitude Crosstabulation
Ujala Liquid Blue - Attitude
Total
I hate
it
I dont
like it
I remain
indifferent
I like
it
I like it
very
much
Ujala Liquid Blue
- Awareness
Unaware Count 0 2 6 5 4 17
Aware Count 1 9 29 85 23 147
Very much
aware Count 2 9 23 115 35 184
Total Count 3 20 58 205 62 348
Nirma Washing Powder - Awareness * Nirma Washing Powder - Attitude Crosstabulation
Nirma Washing Powder - Attitude
Total
I hate
it
I dont
like it
I remain
indifferent
I like
it
I like it
very
much
Nirma Washing
Powder -
Awareness
Unaware Count 2 3 13 13 3 34
Aware Count 3 20 32 74 15 144
Very much
aware Count 3 23 30 67 32 155
Total Count 8 46 75 154 50 333
Johnson and Johnson Bath Soap - Awareness * Johnson and Johnson Bath Soap - Attitude
Crosstabulation
Johnson and Johnson Bath Soap - Attitude
Total
I hate
it
I dont
like it
I remain
indifferent
I like
it
I like it
very
much
Johnson and
Johnson Bath
Soap - Awareness
Aware Count 2 14 39 113 26 194
Very much
aware Count 0 4 18 85 40 147
Total Count 2 18 57 198 66 341
Cinthol Bath Soap - Awareness * Cinthol Bath Soap - Attitude Crosstabulation
Cinthol Bath Soap - Attitude
Total
I dont
like it
I remain
indifferent I like it
I like it
very much
Cinthol Bath Soap
- Awareness
Aware Count 15 40 97 33 185
Very much
aware Count 8 32 83 35 158
Total Count 23 72 180 68 343
Table: A.6
Relationship between Awareness and Usage in consumers‟ opinion
Colgate Tooth Paste - Awareness * Colgate Tooth Paste - Usage Crosstabulation
Colgate Tooth Paste - Usage
Total
I have
never
used it
I have
used it
very
rarely
I use it
along
with
other
similar
products
I use it
regularly
I use this
product
only in
its
category
Colgate Tooth
Paste -
Awareness
Aware Count 2 11 49 68 27 157
Very much
aware Count 3 11 51 79 51 195
Total Count 5 22 100 147 78 352
Vicks Vaporub - Awareness * Vicks Vaporub - Usage Crosstabulation
Vicks Vaporub - Usage
Total
I have
never
used it
I have
used it
very
rarely
I use it
along
with
other
similar
products
I use it
regularly
I use this
product
only in
its
category
Vicks Vaporub -
Awareness
Aware Count 7 12 62 55 23 159
Very much
aware Count 5 17 43 77 43 185
Total Count 12 29 105 132 66 344
Britannia Biscuits - Awareness * Britannia Biscuits - Usage Crosstabulation
Britannia Biscuits - Usage
Total
I have
never
used it
I have
used it
very
rarely
I use it
along
with
other
similar
products
I use it
regularly
I use this
product
only in
its
category
Britannia
Biscuits -
Awareness
Aware Count 3 26 51 47 27 154
Very much
aware Count 5 14 62 76 37 194
Total Count 8 40 113 123 64 348
Dettol Antiseptic Lotion - Awareness * Dettol Antiseptic Lotion - Usage Crosstabulation
Dettol Antiseptic Lotion - Usage
Total
I have
never
used it
I have
used it
very
rarely
I use it along
with other
similar
products
I use it
regularly
I use this
product
only in its
category
Dettol
Antiseptic
Lotion -
Awareness
Unaware Count 2 7 11 13 5 38
Aware Count 9 20 38 49 16 132
Very much
aware Count 5 17 26 69 42 159
Total Count 16 44 75 131 63 329
Ponds Face Cream - Awareness * Ponds Face Cream - Usage Crosstabulation
Ponds Face Cream - Usage
Total
I have
never
used it
I have
used it
very
rarely
I use it along
with other
similar
products
I use it
regularly
I use this
product
only in its
category
Ponds Face
Cream -
Awareness
Aware Count 25 31 48 58 23 185
Very much
aware Count 14 15 34 40 30 133
Total Count 39 46 82 98 53 318
Amul Milk - Awareness * Amul Milk - Usage Crosstabulation
Amul Milk - Usage
Total
I have
never used
it
I have
used it
very
rarely
I use it along
with other
similar products
I use it
regular
ly
I use this
product
only in its
category
Amul Milk -
Awareness
Unaware Count 2 10 12 11 3 38
Aware Count 18 33 32 51 9 143
Very much
aware Count 14 32 33 36 17 132
Total Count 34 75 77 98 29 313
Ujala Liquid Blue - Awareness * Ujala Liquid Blue - Usage Crosstabulation
Ujala Liquid Blue - Usage
Total
I have
never used
it
I have
used it
very
rarely
I use it along
with other
similar
products
I use it
regularl
y
I use this
product
only in
its
category
Ujala Liquid
Blue -
Awareness
Unaware Count 1 5 5 6 0 17
Aware Count 7 14 43 58 25 147
Very much
aware Count 7 13 54 73 37 184
Total Count 15 32 102 137 62 348
Nirma Washing powder - Awareness * Nirma Washing powder - Usage Crosstabulation
Nirma Washing Powder - Usage
Total
I have
never used
it
I have
used it
very
rarely
I use it along
with other
similar
products
I use it
regularl
y
I use this
product
only in
its
category
Nirma Washing
Powder -
Awareness
Unaware Count 3 6 10 10 5 34
Aware Count 13 31 40 46 14 144
Very much
aware Count 15 30 38 49 23 155
Total Count 31 67 88 105 42 333
Johnson and Johnson Bath Soap - Awareness * Johnson and Johnson Bath Soap - Usage
Crosstabulation
Johnson and Johnson Bath Soap - Usage
Total
I have
never used
it
I have
used it
very
rarely
I use it along
with other
similar
products
I use it
regularl
y
I use this
product
only in
its
category
Johnson and
Johnson Bath
Soap -
Awareness
Aware Count 12 36 41 58 47 194
Very much
aware Count 5 18 34 52 38 147
Total Count 17 54 75 110 85 341
Cinthol Bath Soap - Awareness * Cinthol Bath Soap - Usage Crosstabulation
Cinthol Bath Soap - Usage
Total
I have
never
used it
I have
used it
very
rarely
I use it
along
with
other
similar
products
I use it
regularly
I use this
product
only in
its
category
Cinthol Bath
Soap -
Awareness
Aware Count 12 32 59 69 13 185
Very much
aware Count 3 34 47 51 23 158
Total Count 15 66 106 120 36 343
Table: A 7
Relationship between Quality and Satisfaction according to consumers
Colgate Tooth Paste - Quality * Colgate Tooth Paste - Satisfaction Crosstabulation
Colgate Tooth Paste - Satisfaction
Total
Very
dissatisfied Dissatisfied
Neither
satisfied nor
dissatisfied
Satisfied Very
satisfied
Colgate Tooth
Paste - Quality
Bad Count 2 2 3 3 1 11
Ok Count 2 2 15 46 8 73
Good Count 0 1 11 104 39 155
Very
good Count 0 0 2 31 75 108
Total Count 4 5 31 184 123 347
Vicks Vaporub - Quality * Vicks Vaporub - Satisfaction Crosstabulation
Vicks Vaporub - Satisfaction
Total
Very
dissatisfie
d
Dissatisfi
ed
Neither
satisfied
nor
dissatisfie
d
Satisfied Very
satisfied
Vicks Vaporub -
Quality
Very
bad Count 2 1 0 0 0 3
Bad Count 2 2 7 3 0 14
Ok Count 1 7 20 44 11 83
Good Count 0 5 16 115 23 159
Very
good Count 0 3 5 23 42 73
Total Count 5 18 48 185 76 332
Britannia Biscuits - Quality * Britannia Biscuits - Satisfaction Crosstabulation
Britannia Biscuits - Satisfaction
Total
Very
dissatisfied Dissatisfied
Neither
satisfied nor
dissatisfied
Satisfied Very
satisfied
Britannia Biscuits
- Quality
Very
bad Count 0 4 0 1 0 5
Bad Count 1 2 6 4 4 17
Ok Count 1 4 18 51 6 80
Good Count 1 2 23 103 23 152
Very
good Count 1 1 3 25 56 86
Total Count 4 13 50 184 89 340
Dettol Antiseptic Lotion - Quality * Dettol Antiseptic Lotion - Satisfaction Crosstabulation
Dettol Antiseptic Lotion - Satisfaction
Total
Very
dissatisfied Dissatisfied
Neither
satisfied nor
dissatisfied
Satisfied Very
satisfied
Dettol Antiseptic
Lotion - Quality
Very
bad Count 0 2 1 2 2 7
Bad Count 2 5 6 2 1 16
Ok Count 2 6 15 53 5 81
Good Count 1 6 15 90 11 123
Very
good Count 2 7 4 28 45 86
Total Count 7 26 41 175 64 313
Ponds Face Cream - Quality * Ponds Face Cream - Satisfaction Crosstabulation
Ponds Face Cream - Satisfaction
Total
Very
dissatisfied Dissatisfied
Neither
satisfied nor
dissatisfied
Satisfied Very
satisfied
Ponds Face
Cream - Quality
Very
bad Count 0 1 2 0 0 3
Bad Count 0 7 6 5 2 20
Ok Count 0 5 26 48 5 84
Good Count 2 4 14 73 20 113
Very
good Count 1 3 4 18 33 59
Total Count 3 20 52 144 60 279
Amul Milk - Quality * Amul Milk - Satisfaction Crosstabulation
Amul Milk - Satisfaction
Total
Very
dissatisfied
Dissatisfi
ed
Neither
satisfied
nor
dissatisfied
Satisfied Very satisfied
Amul Milk -
Quality
Very
bad Count 2 1 2 2 0 7
Bad Count 2 4 3 7 2 18
Ok Count 2 9 40 36 6 93
Good Count 0 2 23 72 13 110
Very
good Count 0 1 4 21 25 51
Total Count 6 17 72 138 46 279
Ujala Liquid Blue - Quality * Ujala Liquid Blue - Satisfaction Crosstabulation
Ujala Liquid Blue - Satisfaction
Total
Very
dissatisfied Dissatisfied
Neither
satisfied nor
dissatisfied
Satisfied Very
satisfied
Ujala Liquid Blue
- Quality
Very
bad Count 1 1 1 2 0 5
Bad Count 1 3 3 6 3 16
Ok Count 1 7 19 54 4 85
Good Count 0 7 17 95 28 147
Very
good Count 1 1 9 18 51 80
Total Count 4 19 49 175 86 333
Nirma Washing Powder - Quality * Nirma Washing Powder - Satisfaction Crosstabulation
Nirma Washing Powder - Satisfaction
Total
Very
dissatisfied Dissatisfied
Neither
satisfied nor
dissatisfied
Satisfied Very
satisfied
Nirma Washing
Powder - Quality
Very
bad Count 5 4 3 4 1 17
Bad Count 4 12 6 11 5 38
Ok Count 1 4 34 41 2 82
Good Count 0 1 24 79 10 114
Very
good Count 1 2 7 14 27 51
Total Count 11 23 74 149 45 302
Johnson and Johnson Bath Soap - Quality * Johnson and Johnson Bath Soap - Satisfaction
Crosstabulation
Johnson and Johnson Bath Soap - Satisfaction
Total
Very
dissatisfied Dissatisfied
Neither
satisfied nor
dissatisfied
Satisfied Very
satisfied
Johnson and
Johnson Bath
Soap - Quality
Very
bad Count 2 0 0 1 0 3
Bad Count 4 1 7 5 4 21
Ok Count 2 10 27 47 12 98
Good Count 0 3 16 102 17 138
Very
good Count 0 2 2 16 44 64
Total Count 8 16 52 171 77 324
Cinthol Bath Soap - Quality * Cinthol Bath Soap - Satisfaction Crosstabulation
Cinthol Bath Soap - Satisfaction
Total
Very
dissatisfied Dissatisfied
Neither
satisfied nor
dissatisfied
Satisfied Very
satisfied
Cinthol Bath
Soap - Quality
Very
bad Count 0 1 1 1 1 4
Bad Count 2 6 7 5 0 20
Ok Count 1 8 35 42 5 91
Good Count 0 8 19 94 28 149
Very
good Count 2 3 6 25 28 64
Total Count 5 26 68 167 62 328
Table A.8
Mean, Standard Deviation and the frequency of retailers with respect to factors relating
to new brand extension acceptance
Descriptive Statistics
Mean Std. Deviation N
RTrestworthiness 67.2167 12.98178 360
RExpequality 67.9500 15.19741 360
RIntentiontostock 61.0861 11.09171 360
RAppropriateprice 56.9389 15.41755 360
RSimilaritypp 64.4944 12.26154 360
RPopularity 65.4667 10.88885 360
RSutablitylifestyle 65.2750 10.97881 360
RPerceived satisfac 66.0278 12.55181 360
RIntresting 63.6083 13.85276 360
RDifferfromothers 64.3472 12.91925 360
Table A.9
Correlations among the Various Factors Relating To New Brand Extension
Acceptance in the case of retailers
RP.sat Rinterst R
diff
RApp
price RSimi
Rpop
ula
RSu
it
life
Rtru
s
REx
p
Qlty
RInte
nti to
stck
Prs
corr
RTrustwor
thiness .760 .639 .565 .287 .549 .701 .73 1.0 .69 .621
RExpequa
lity .673 .473 .425 .137 .564 .555 .54 .69 1.0 .568
RIntention
tostock .551 .530 .420 .225 .355 .526 .58 .62 .56 1.000
RAppropri
ateprice .194 .357 .267 1.000 .001 .215 .27 .28 .13 .225
RSimilarit
ypp .532 .259 .310 .001 1.000 .498 .45 .54 .56 .355
RPopularit
y .703 .570 .592 .215 .498 1.000 .72 .70 .55 .526
RSutablity
lifestyle .702 .527 .563 .270 .459 .727 1.0 .73 .54 .588
R P.sat 1.000 .514 .588 .194 .532 .703 .70 .76 .67 .551
RIntrestin .514 1.000 .543 .357 .259 .570 .52 .63 .47 .530
RDifferfro
mothers .588 .543
1.00
0 .267 .310 .592 .56 .56 .42 .420
Sig.
(1-
tailed)
RTrustwor
thiness .000 .000 .000 .000 .000 .000 .00 . .00 .000
RExpequa
lity .000 .000 .000 .005 .000 .000 .00 .00 . .000
RIntention
tostock .000 .000 .000 .000 .000 .000 .00 .00 .00 .
RAppropri
ateprice .000 .000 .000 . .490 .000 .00 .00 .00 .000
RSimilarit
ypp .000 .000 .000 .490 . .000 .00 .00 .00 .000
RPopularit
y .000 .000 .000 .000 .000 . .00 .00 .00 .000
RSutablity
lifestyle .000 .000 .000 .000 .000 .000 . .00 .00 .000
R P.sat . .000 .000 .000 .000 .000 .00 .00 .00 .000
RIntrestin .000 . .000 .000 .000 .000 .00 .00 .00 .000
RDifferfro
mothers .000 .000 . .000 .000 .000 .00 .00 .00 .000
N
RTrustwor
thiness 360 360 360 360 360 360 360 360 360 360
RExpequa
lity 360 360 360 360 360 360 360 360 360 360
RIntention
tostock 360 360 360 360 360 360 360 360 360 360
RAppropri
ateprice 360 360 360 360 360 360 360 360 360 360
RSimilarit
ypp 360 360 360 360 360 360 360 360 360 360
RPopularit
y 360 360 360 360 360 360 360 360 360 360
RSutablity
lifestyle 360 360 360 360 360 360 360 360 360 360
RP.sat 360 360 360 360 360 360 360 360 360 360
RIntrestin 360 360 360 360 360 360 360 360 360 360
RDifferfro
mothers 360 360 360 360 360 360 360 360 360 360
Table A.10
Mean, Standard Deviation and the frequency of consumers with respect to
factors relating to new brand extension acceptance
Descriptive Statistics
Mean Std. Deviation N
Trustworthiness 65.0139 14.31743 360
Expected 68.2556 17.61255 360
purchaseintention 58.3361 12.88284 360
appropriateprice 55.7667 15.63319 360
similaritypp 62.8901 13.28609 360
Popularity 64.0917 13.38668 360
Suitability 63.3556 14.02271 360
Perceived satisfac 65.0917 14.41216 360
Intresting 61.5056 15.33852 360
Differenceothers 63.4778 15.54111 360
Table A.11
Correlations among the Various Factors Relating To New Brand Extension
Acceptance in the case of consumers
P.sat interst
Diff
frm
oth
Approp
riat
price
Simila popu
lar suit trus Exp
Purch
inten
Prs
corr
Trustwo
t .806 .651 .740 .467 .785 .821 .79 1.0 .77 .673
Expecte
d .743 .493 .616 .251 .728 .717 .69 .77 1.0 .586
purchas
eintentio
n
.671 .696 .614 .482 .659 .686 .70 .67 .58 1.000
appropri
ateprice .392 .572 .439 1.000 .415 .423 .44 .46 .25 .482
similarit
ypp .779 .550 .625 .415 1.000 .773 .71 .78 .72 .659
Populari
t .778 .678 .691 .423 .773
1.00
0 .78 .82 .71 .686
Suitabili
ty .773 .685 .712 .441 .715 .785 1.0 .79 .69 .703
Per.sat 1.00
0 .606 .678 .392 .779 .778 .77 .80 .74 .671
Intrestin
g .606 1.000 .627 .572 .550 .678 .68 .65 .49 .696
Differen
ceothers .678 .627 1.000 .439 .625 .691 .71 .74 .61 .614
Sig.
(1-
tailed)
Trustwo
t .000 .000 .000 .000 .000 .000 .00 . .00 .000
Expecte
d .000 .000 .000 .000 .000 .000 .00 .00 . .000
purchas
eintentio
n
.000 .000 .000 .000 .000 .000 .00 .00 .00 .
appropri
ateprice .000 .000 .000 . .000 .000 .00 .00 .00 .000
similarit
ypp .000 .000 .000 .000 . .000 .00 .00 .00 .000
Populari
t .000 .000 .000 .000 .000 . .00 .00 .00 .000
Suitabili
ty .000 .000 .000 .000 .000 .000 . .00 .00 .000
Per.sat . .000 .000 .000 .000 .000 .00 .00 .00 .000
Intrestin
g .000 . .000 .000 .000 .000 .00 .00 .00 .000
Differen
ceothers .000 .000 . .000 .000 .000 .00 .00 .00 .000
N
Trustwo
t 360 360 360 360 360 360 360 360 360 360
Expecte
d 360 360 360 360 360 360 360 360 360 360
purchas
eintentio
n
360 360 360 360 360 360 360 360 360 360
appropri
ateprice 360 360 360 360 360 360 360 360 360 360
similarit
ypp 360 360 360 360 360 360 360 360 360 360
Populari
t 360 360 360 360 360 360 360 360 360 360
Suitabili
ty 360 360 360 360 360 360 360 360 360 360
Per.sat 360 360 360 360 360 360 360 360 360 360
Intrestin
g 360 360 360 360 360 360 360 360 360 360
Differen
ceothers 360 360 360 360 360 360 360 360 360 360
Table A.12
Address Details of Consumer and Retailer Respondents
CONSUMERS RETAILERS
Name Age Name Address Of The Retail Outlet
Arjun Goud G 54 Sanjana Dilsukhnagar-Hyderabad, Swagath General
Stores
Ravi 29 Ameer Inout Stores, Beside Petrolbunk, Opp. DIG
Office, Lakdi-ka-pul, Hyderabad
Hazarhussen M
D
32 Zakirseth MKZ Kiranas, Kamianagar, Dilsukhnagar,
Hyderabad
Jyothi P 40 Zaheedkhan Zakir Kiranas, Dilsukhnagar, Hyderabad
Maruthis S 46 Swetha Mega Stores, Nizamasad
Sharath Patil 47 Venkanna C Venkat Kirana Stores
Ramakanth 32 Satyanarayana Dwaraka Kirana Stores, Lakdi-ka-pool,
Hyderabad
Deepika Reddy 29 Swaraj S Swagat Home Needs, Chaitanyapuri,
Dilsukhnagar, Hyderabad
Vasu 28 Swarnalatha B
V
Reddy Kirana Stores, Plot No: 36/A, Arunodaya
nagar, Nagole
Anil Kumar 29 Chandana Praveen General Stores, Plot No: 20, S F
Colony, Vysabank road, Vansthalipuram
Naveen Kumar
N
26 Dhanunjay V Sri Ragavendra Kirana, H. No: 10-92/1, Kalki
Nagar, Nagole, Kothapet
Anand 39 Saritha P Kalpana Grand Bazar, H. No: 3-70/1, New
Nagole
Naresh 28 Rajender
Chowdery
Kesriya, Plot No. 35, H. No: 2-3-235/1, Nagole,
Bandlaguda
Manzoor P 57 Basker V Sri Venkataramana Traders, Wholesale Kirana
and General Stores, Shop No. 12, 13, Swathy
Nivas Apts.,
Praveena 39 Laxminarayana Sri Sairam Home Needs, Kamianagar,
Chaitanyapuri, Hyderabad
Baskar J 61 Babu Rao Chinnikrishna Kirana Stores, Kamianagar,
Chaitanyapuri, Hyderabad
Sathya 25 Narayana R Reguri General Stores, Hanumantekdi, Koti,
Hyderabad
Pavan Kumar 25 Naresh Kumar
S
Sri Kirana, H. No: 1-46, Mohan Nagar, Nagole
Road
Chandrashekar
Reddy
35 Mallareddy Reddy Retail Shop, B N Reddy
Shekar Reddy K 45 Sridevi Amma Bazar, Plot No. 282, B N Reddy Nagar
Sujatha J 62 Raj M Raj Kirana Stores, B N Reddy
Annapurna R 32 Dr. Nagendra Sadana Medical General Stores, Lakdi-ka-pul,
Hyderabad
Varaprasad K 62 Balaji Balaji General Store, Yousufquda Checkpost
Rajesh 46 Heralal Ramanthapur, Hyderabad
Satyanarayana K 49 Ganesh Lakshmi Ganesh Fund 4, General Store,
Vikrampuri
Sapna 26 Naresh D N Provision Store, B N Reddy,
Vansthalipuram
Prashant 26 Balaskran P Bala Kirana, Srinagar Colony, DSNR
Anil Kumar P 54 Prashanth
Reddy K
Prashanth Medical General Stores, Omkar
Nagar, Hastinapuri, L B Nagar, Hyderabad
Shanthi P 34 Shobha Sri Mahalakshmi Kirana General Stores,
Hanumantekdi, Sulthan Bazzar, Koti,
Hyderabad
Vijay Kumar K 57 Narsimhulu Pragati General Stores, Chaitanyapuri X road,
Dilsukhnagar
Yashvardhini 54 Siddappa Sandhya Kirana Stores, Dilsukhnagar
Renuka K 35 Madhukar K Sri Mahalaxmi General Stores, Hanumantekdi,
Koti, Hyderabad
Amaravathy K 40 Swamy S Sri Sai General Stores
Liaquat M D 39 Kashi Ram Ashoka Stores, Lakdi-ka-pul, Hyderabad
Anuradha P 35 Srinivasa General Stores, 4-1-243/2, Troop
Bazar, Hanumantekdi, Sultan Bazar, Koti,
Hyderabad
Sai Kiran K 43 Kumar P Krishnaveni Medical and General Stores, Opp.
Meera theatre, Khairatabad, Hyderabad
Swarupa S 42 Ramesh Srinvasa Kirana, Mehdipatnam, Hyderabad
Suresh Kumar K 25 Ranjith Kirana Stores, Morthad, Nizamasad
Manta 62 Suresh B Swathi Kirana Stores
Indu P 54 Jai Patel Jai Home Needs, Koti, Hyderabad
Anudeep V 40 Bharath T Bharath General Stores, Chikadpally,
Hyderabad
Jaganmohan
Reddy D
35 Srinivas Rao 4-3-533-535, Shop No. 5, 6, Hunumantekdi,
Koti, Hyderabad
Ramakrishna
Reddy
40 Santhosh Retail Stores, Ramanthapur,
Hyderabad
Sudhakar Reddy
P
40 Sudhakar P Stadivinayaka General Stores, Kothapet, Near
Aurobindo High School, Gaddiannaram,
Hyderabad
Purushottam
Reddy B
70 Sumalatha Vijayalaxmi Kiranas, Dilsukhnagar, Hyderabad
Rajesh 28 Chandrakanth Chandana Kirana General Stores, Dilsukhnagar,
Hyderabad
Mahendhar
Reddy B
40 Srinivas Srinivasa General Store, Koti, Hyderabad
Mahesh A 47 Ramulu Sri Ganesh Kirana, Kamianagar, Chaitanyapuri,
Dilsukhnagar, Hyderabad
Priyanka D 34 Sudhakar Sree Soumya Kirana General Stores, B N Reddy
Colony
Bharat B 31 Prashanth
Kumar
Vijayalaxmi Kirana General Stores, Plot No. 38,
S F Colony, Vansthalipuram
Srikanth 39 Saikumar Sri Kanakadurga General Stores, Sri Nayar
Colony, Chaitanyapuri
Manjusha G 32 Prahalad C H Sunil Kirana Store, H No. 1-48/2, Mohan
Nagar, Nagole Road, Hyderabad
Sathyanarayana
B Y
48 Sarala R Mahalaxmi Kirana Stores, Nagole Road,
Kothapet, Hyderabad
Shyamsunder T 52 Ankit Ankit Stores, Abids
Arun Kumar 34 Srisailam K Kranthi Medical Stores, Khairatabad, Near
Khairatabad Circle, Hyderabad
Ram Reddy S 40 Shreedhar Ranjith General Stores, Korenti
Sujatha V 45 Lavanya A I Block, Mohar Nagar, Kottapel, Dilsukhnagar,
Hyderabad
Karthik 39 Pavan Stores, Koti, Hyderabad
Sai Krishna 34 Rajeev Prasad Anjali General Stores, East Marredpally,
Secunderabad
Manjula A 35 Shivraj K Shanthi General Stores, Marredpally,
Secunderabad
Bharathi S 40 Swapna Mohana Provision Store, P and T Colony, Near
Post Office
Prasanth V 28 Ram Sri Balaji Anand Provisional Store, P and T
Colony, Near Post Office, DSWR, Hyderabad
Rajesh S 31 Dawoodkhan Khan Kiranas, DSNR
Ravi Kiran 28 Mukesh Vijeetha Kirana Stores, H No. 33, Fisherpura
picket, Sec.
Divya P 48 Kishore Kumar Kishore Kirana, DSNR
Kalyayani V 45 Ramesh Y Bhavani Kiranas, P and T Colony, DSNR
Swapna 26 Shekar Chaithanya Krishna, P and T Colony, DSNR,
Hyderabad - 60
Ankitha Reddy
M
28 Arun Jai Bhavani Kirana, Saibabad Colony
Thirumala M 27 Praveen Kumar Kamala Nagar, Chaitanyapuri
Vijeetha B 36 Surender S H No. 1, Fisherpura picket, Secunderabad
Sudheer Kumar
M
31 Ranjith B Vardhaman General Stores, Laxminagar,
Secunderabad
Udaram Patil M 46 Manohar Pragati Stores, 4-1-150/A, Hanumantekdi, Koti,
Hyderabad
Srinath A 61 Srinivas Prasad Meenakshi General Stores, Pragathi Nagar, P
and T Colony, Dilsukhnagar, Hyderabad
Padma V 35 Raju Sri Saivenhat Fancy and Kirana Stores, B N
Reddy Nagar
Vineetha M 32 Ravindar Sri Balaji General Stores, NGOs Colony,
Vansthalipuram
Sushma K 47 Kiran Kumar Y Aashirvad General Stores, Kothapet, Near
GHML, Gaddiannaram
Pavan N V 35 Praveen Kumar
S
Jai Home Needs, Esamia Bazar, Koti,
Hyderabad
Anudeep S 48 Srikanth G Ayyappa Provisional Stores, 4-1-244/A,
Hanumantekdi, Koti, Hyderabad
Pallavi Reddy B 30 Suresh R Manikantha Provision Stores, V V Nagar,
Gaddiannaram, DSWR, Hyderabad
Ashok Kumar D 45 Santhosh
Kumar P
Maheswari General Stores, Chaitanyapuri,
Dilsukhnagar, Hyderabad
Sridher D 39 Akshaya General Stores, Hastinapuri, picket,
Secunderabad
Padmavathi M 42 Ramakrishna J H No. 14/4, Fisherpura picket, Secundarabad -
26
Mahesh Shinde 54 Ramana Reddy
K
Krishna Kirana Stores, Near Dwaraka Hokl,
Lakdi-ka-pul, Hyderabad
Sridhar 39 Mariamma H No. 3-42-260, Fisherpuram picket,
Secundarabad
Shailaja P 28 Sri Sai Balaji General Stores, Monda-Market,
Secundarabad
Asra Abbas 49 Puram Y V Y V General Stores, H No. 355, S F Colony,
Vansthalipuram
Madhev Rao K 61 Sathyanarayana
Murthy
Venkateshwara General Stores, East
Marredpally, Secundarabad
Maggidi Suresh 28 Ankit Yadav Bharat General Stores, Monda Market,
Secunderabad
Hemalatha 57 Mohanmmad
Masiullah
Hameed General Stores, 89/B, Vengal Rao
Nagar, Hyderabad 500038
Suguna T 45 Sai Sri Sai Kirana and General Stores, NGO's
Colony
Anil Kumar K R 35 Joseph C T Chembisseril Store, Tripunithura
Baby 63 George K C Stores, Panangad
Sindhu Santhosh 37 Asokan V P Store, Panangad
Valsala
Padmanabhan
66 Vinod Karthika Store, Kundannoor
Lalitha Devi P K 64 Rajappan S Provinous, Manayil Cheppauam
Manoj 31 Ayyappan Satari Stores, Kaniampuzha Road, Vyttila
Kichu 27 Sheeba Nice Provision Stores, Panangad
Sushama 32 Roy T I Roy Stores Triupanam, Tripunithura
Srilatha Praveen 34 Moosa A K R Stores Vyasapuram, Panangad
Rajamma Raju 52 Neethipalan Neethi Stores Panangad
Radha Mohan 29 Raveendran M
A
M A Stores Market Road Panangad
Soumya Mohan 32 Raman G R Stores Karingachira Thripunithura
Usha Santhosh 39 Nazar Safa Stores N M Junction Panangad
Chandramathi 57 Anil Owner Anil Stores, Jantha Road, Panangad
Sandya Rani 35 Sulochana K L Anjana Stores, Eroor North, Thripunithura
Girija 32 Bala Krishnan
P S
Krishan Stores, Eroor Road, Triunithura
Shylaja 38 Reghupathy Lakshmy Enterprizes, Fort Gate Thripunitura
nALINI
mANOHARAN
46 Nizar Zam Zam Stores, Panangad
Ajitha 37 Sasi P K S A S Haden Store, Panangad
Seetha Raman 52 Musthafa Azif Stores, Paruthichuradu, Nettoor
Radha
Raveendran
60 Joseph Lavanya Ladies Centre, Vyttila
Sudha Ajayan 41 Abdul Salam T
A
Fathima Store, Panangad
Lalitha 69 Divakaran Vishnu Stores, Cheppanam, Panangad
Sathy santhosh 47 Krishnan Sngeetha Ladies Fancy Store, Kannoth,
Panangad
Raman 60 Suresh Kumar Suralthi Ladies Centre, Maradu
Ammini 43 Shylaja Ladies Paradise, Stationary, Panangad
Ganga Devi 52 ASahadevan P N Stores, Irumpanam, Tripunithura
Jagada 37 Matheew Maria Stores, Kundannoor
Preetha
Mohanan
62 Krishna Kumar Chithra Stores, Maradu, Kundannoor
Shony 54 Sajan Amar Provision Store, Panangad
Santha Mohanan 60 Sadasivan Alathil Stationaries, Panangad
Valsala
Mulaeudan
67 Santha K K Uthram Stores, Chakkalamuttu, Tripunithura
Suseela Dasan 63 Tomy Thalam Stores, Maradu
Rajappan M N 39 Ramanan M K Stores, Panangad
Lathakumari 35 Maniappan Sree Murga Stores, Panangad
Sarala
Padmanabhan
63 Saju Kurian Jojo Stores,Poonithura
Mydhily M G 61 Sasi Katteppurath Provision Stores, Panangad
Kala Asokan 40 Anil Kumar Karthika Stores, Panangad
Junjumol 69 Santhosh K G Usha Stores, Panangad
Ramadevi edwin 42 Prakasan Star Mart Provision And Stationery, Panangad
Sunitha
Gopikrishnan
34 Dileep Bright Stores, Madavana, Panagad
Anu 29 Santhosh Aditya Provision Store, gandhi Square,
Poonithura
Ushadevi 32 Sanal Kuamr P
N
Lekshmy Stores, Kanigampuzha Road, Vyttila
Santha Kumari 35 Lakshmi
Narayana Pai
Lekshmy Stores, Eroor North, Tripunithura
Radhakrisahan 48 Bhaskaran P
KM
Our Market, Irumpanam, Tripunithura
Bhaskaran Pllai
N
54 Suresh M S Deepas, Near KamothTemple, Panangad
Nalini Gopinath 53 Vijayan M K Cooperative Store, Kanoth, Panangad
Sheeja 29 Suresh Labham Market, Tripunithura
Rinel 32 Abdul Jaleel N M Stores, N M Junction, Panangad
Sanal Kumar 46 Sunitha Margin Free Super Market, Tripunithura
Valsala
Prathapan
47 Syrandri Bharathan Stores, Panangad
Sheela
Venugopal
45 Thankachan Arivilil Provision Stores, S N Junction,
Tripunitura
Leela
Padmadasan
49 Sudeer Vimal Stores, Near Pottayil Temple, Eroor
Kanaka 57 Ramachandran
T V
A I V Stores, Eroor Central, Tripunithura
Saraswathy T K 39 Xavier A C Maria Bakery And Stationery, Panangad
Menaka
Karthikayan
62 Kumaran C K C K K Provision Stores, S N Junction,
Tripunithura
Rajamma
Sagaran
54 Unni Anil Agencies, Near Pottayil Temple, Eroor
South, Tripunithura
Harikumar 40 Sameer Navaneeth Collections, East Fort Gate,
Tripunithura
Bindhu 34 Mini Soumya Store, N H Byepass, Paruthichuradu,
Nettoor
Ajitha Thampi 39 Antony A R Agenices, S N Junction, Tripunithura
Savitha Manoj 28 Rajan P S Stores, Karingachira, Tripunithura
Omana Asoakn 61 Jaya Kumar CS Surya, Retinery Road, Tripunithura
Suma
Raveendran
44 Geneesh M K K Stores, Kaniyampuzha, Tripunithura
Suranya 39 Pramod Mithram Provision Stores, Karingachira,
Tripunithura
Mohana
Nandakumar
45 Sairam K Sree Bhagarathy Home Needs, Tripunithura
Geetha 39 Ravi A K Kunjan Provision Stores, Kozhivettum Veli,
Eroor North, Tripunithura
Vinod KV 39 Sreekumar T V Sudarsana Stores, Eroor North, Tripunithura
Neethu K G 29 Pankajakshan
M V
Maithri Ladies Centre Stationery, Hill Palace
Road, Tripunithura
Indira
Raveendran
49 Reghunandan
K RV
Kanjirakattu Storesm, Thiruvamkulam
Sarojini
Kagharan
63 Gopi C K Stores, Thiruvamkulam
Krishnakumar 27 Velayudan K V Super Store, Eroor North, Tripunithura
Mini Anil 33 Joesph
Alappattu
Alappttu Provision Store, Irimpanm,
Tripunithura
Suma Asokan 63 Mathai I C Matha Stores, panangad
Gayathri 32 Summesh T V Darsana, Eroor North, Tripunithura
Sunitha 25 Abdul Siddique K M K Stores, Madavana, Panagdad
Syamala K BV 55 Muraleedraran S M Provision Stors, Panangad
Arya Asok 61 Raghavan Ambily Ladies Centre And Fancy Store,
Panangad
Girijadevi 49 Sajeevan Saraswathy Stores, Kundannoor
Radhamani 62 Sundaram Sri Vinayaka Stores, tripunithura
Soumya 30 Tony Provision Store, Panangad
Aniotha
Purushan
39 Binu M S Arun Bakery And Stationery, Panangad
Supriya 25 Mathew
Wilson
Maria Parovision Stores, Eroor South,
Tripunithura
Suma Narayan 32 Sunil Kumar V
M
V M Stores, Eroor North, Tripunithura
Shanavas 47 Shibu K B Balan tores, Nadma, Tripunithura
Treesa 48 Aji TSS, Thamarambulayara, Tripunithura
42 Suresh I P A I V Provision Stores, Near Pottayil Temple,
Eroor South, Tripunithutra
Sheeba Thilakan 40 Natarajan Sahakarana Maveli Store, Noath Fort Gate,
Tripunithara
Natarajan 32 Sivan Siva Stores, N M Junction, panagad
Miranda 42 Sherly Jiji Stores, Market Road, Panangad
Vijay Kumar K 53 Sindhu Sowparnika Stores, Kamoth Temple Road,
Panangad
Balamurugan 61 Balaji N No 81, P H Road, Manavala Nagar, Thiruvallur
602 002
Yogaraj M 32 Balaji P R No 7, J N Road, Perakuppam, Thiruvallur
District 602 001
Sadiyan M 43 Bharatha
Sarathi B
Anbu Store, No 129, J N Road, Perakuppam,
Thiruvallur 602 001
Vengatesh N 27 Baskaran D No 93, J N Road, Perakuppam, Thiruvallur
District 602 001
Ramesh K 29 Natarajan M No 89, Veppamputtu, Railway Station Road,
Thiruvallur 602 024
Rukumani 43 Balamurukan S 1/936, Sivasakthi Complex, Permalputtu Road,
89 Vempamputtu, Thiruvallur Dist
Janson 27 Megavaramam
G
No 92, J N Road, Perkuppam, Thiruvallur
District, Chennai 602 002
Vimalraj C 26 Dhamothern P Annai Agency, No 189, Perumalputtu Road,
Veppamputtu, Chennai 602 024
Amburose L 28 Pandian S 125, M G Road, Senthil Nagar,
Thirumullaivayil, Railway Station, Chennai 62
Anbu A 54 Gobi M 194, Kandhi Road, Senthil Nagar,
Thirumullaivayil, Railway Station, Chennai 62
Kabanthan 36 Jeevanandam A
C
No 89/6, P H Road, Manavala Nagar,
Thiruvallur 602 002
Moorthy 26 K N D Gopal No 5, Anna Street, Manavala Nagar, Thiruvallur
District 02
Jayavel 62 Babu G No 32, Lal Bagadhur Sasthri Salai, Railway
Station, Thiruvallur 602 001
Chinnu Samy 28 Uthayakumar
G
No 22/1, P H Road, Manavala Nagar,
Thiruvallur District 02
Krishnamoorthy
M
32 Selvaraj S No 166, Solambedu, Main Road, Ambuttur,
Chennai 53
Elangam S 62 Muruganandam
S
No 9/9, Rajaji Street, Senthil Nagar,
Thirumullaivayal, Chennai 62
Dhanasekharan 29 Senthil P No 30, P H Road, Manavala Nagar, Thiruvallur
602 002
Dharani Malai 30 Gobi A No 164, Solambedu, Main Road, Ambuttur,
Chennai 53
Murali Krish S 33 Roye J N No 248, School, Salai, Ambuttur, Chennai 53
Jayaprakash 29 Thangaraj K No 54, Solambedu, Main Road, Ambuttur,
Chennai 53
Dayalan 32 Marimuthu R No 16, S S N K Shoakama Street, Ambuttur,
Chennai 53
Mahendran 30 Raja K Badry Shop, Sulimadu
Baskar 29 Rajes Geetha Stores, Aangappa Naicken Street West
Mamalam, Chennai 33
Jothisivam 28 Muthu Kumar Omsakthi Store, No 2, Rettikuppam Road,
Saidapet, Chennai 15
Bala 35 Janathan National Store, Amman Koil Street, Guindy,
Chennai
Prabu S 53 Venkatesan R No 149, Solambedu, Main Road,
Thirumullaivayal, Chennai 62
Rathakrishnan 32 Sethulakshmi Nahru Siva Store, Kulakari theru, Saidapet
Siva 33 Kavitha 7/12, Sootiyampet Street, Kavasi Nagar,
Saidapet, Chennai 19
Sankar K 54 Kuma K Kumaran Stores, 82, Bazzar Road, Seidapet,
Chennai 15
Ganesan 44 Pandurangan A Mariyamman Kovil Street, Kaspakaranai,
Asherupuriport, Chennai 52
Alex Pandian 45 Veluman 59 A Jeenis Road, Saidapet, Chennai 15
Ajiraj 40 Vasanthi Boopathi Store, Jams Rowe, Saidapet, Chennai
15
Rajesh 34 Selvam S K No 61, S K Provision Sotre, Jennis Road,
Chennai 15
Elangovan 27 Malini Kadupadi Amman Xerox, 1 B, Barathidasan
Street, Kumaran Kalki, Saidapet, Chennai 15
Anand 32 Bennichan Sri Balaji Provision Store, 14, Bharathidasan
Road, Kurppu Street, Saidapet, Chennai 15
Balakrishnan M 26 Mariyappan Selvakumar Kool Pal, No 34, Reddkurppan
Road, Saidapet, Chennai 15
Angalamal L 62 Kala Kavari Street, Guindy, Chennai
Elavmalai N 36 Vani No 3, John Road, Saidapet, Chennai 15
Veerasaga 27 Balakrishnan
M
40, Railway Border Street, Kareni Nagar,
Saidapet, Chennai
Perumal K 35 Murugan S Sri Sakthi Store, Kumaran Colony, Saidapet 15
Praba K 29 Rajendran C A Store, Vandikara Street, West Mambale,
Chennai 33
Sridhar A 31 Sakul Hamed Thaji Store, Kovints Road, West Mamale
Mayilvanan L 29 Kames Malar Store, Vandikara Street, West
Mambalam, Chennai 33
Vimal B 32 Uma No 84, Bazar Road, Saidapet, Chennai 15
Rajpandian R 45 Basheer A Anwar Cool Bar, 2/91, John Road, Saidapet,
Chennai 15
Venkatesan A 28 Rames Kali Stores, Barathi Street, Saidapet
Sridhar S 46 Kannan Mahrshi Stores, Nehruji Road, Saidapet 15
Ravichandran S 26 Muruga Anni Store, 7th Cross Street, Perambur
Arjun M 32 Gopu K No 56, Yourag Cool Bar, Touns Road, Saidapet,
Chennai 15
Sundhar K 25 Raji Sri Kumaran Store, Johns Road, Saidapet
Santhosh S 32 Kumar New Golan Store, Kumaran Colony, Saidapet
Suresh K 49 Nantha 2/1, Karanisvara, Kulakari theru, Saidapet
Selvakumar M 32 Krishnan No 80, Old Mambala Road, Saidapet, Chennai
15
Manivannan L 27 Ramesh A No 106, Annai Cool Bar, Jones Road, Saidapet,
Chennai
Sathish M 25 Anbu No 38/17, Rahuvanthey Cool Center, Kulakarai
Street, Saidapet, Chennai 15
Sekar M 47 Muthulakshmi
S
No 12/47, Malarkadi Road, Kumpuram Road,
Saidapet, Chennai 15
Prakesh S 27 Sankartingan 27/1, Aswani General Store, Redikuppum
Road, Saidapet, Chennai 15
Gopal M 26 Ravi Vasantha Pharmacy, 2/8, Govindan Road, West
Mambalam, Chennai 600 033
Jaiganesh G 26 Arul S No 1, Arul Store, Sadaiyappam Street, Saidapet,
Chennai 15
Umabathi R 25 J K Store, Govindapa Street, West Mambalam,
Chennai 33
Prakesh A 25 Kumar Vinayaka, 28, Redikuppum Road, Saidapet
Murali S 30 Manokaran V Varun Ice Cream, 18, Kumaram Kalni,
Saidapet, Chennai 15
Nagavalli P 32 Sake New Golden Store, No 34, Redikuppam Road,
Saidapet, Chennai 15
Dhinesh S 54 Balu Murughesan, No 2, Nehruji Road, Saidapet 35
Yuvaraj S 48 Ram Tan Ram Tan Store, Govindan Road, West
Mambalam, Chennai 33
Murali K G 53 Kalai S Selli Spans Store, Redikuppam Road, Saidapet,
Chennai 15
Sathish R 57 Venkattam R New Rathna Store, 13, Redikuppam Road,
Saidapet, Chennai 15
Siva R 39 Krishnan K No 21, Slombedu, Main Road, Ambuttur,
Chennai 53
Rathinavel M 45 Balakrishnan B No 1, Brundha Avenue, Shri Nagar Colony,
Thirumullaivayal, Chennai 62
Thanigai S 41 Pommusamy P No 3, Shri Nagar Colony, Solambedu Road,
Thirumullaivayal, Chennai 62
Narayani 40 HighCourt S 3/A, Solampuram Road, Shri Nagar,
Thirumullaivayal, Chennai 62
Nappinnal 60 Shinmugasundr
am M
No 18, Kandhi Road, Thirumullaivayal,
Railway Station, Chennai 62
Chitra 32 Senthil Kumar
S
52, M G Road, Senthil Nagar, Thirumullaivayal,
Chennai 62
Maheswari T 35 Sakthi S 94, M Kandhi Road, Thirumullaivayal, Railway
Station, Chennai 62
Mahalakshmi R
V
42 Bhavan
Selvaganesh P
2 A, Bharathidasan, Salai, Senthil Nagar,
Thirumullaivayal, Chennai 62
Murugan 25 Kadakkari
Thangam L
No 49, M T H Road, Thirumullaivayal, Chennai
62
Raj 28 Gani S P No 6/70, M T H Road, Thirumullaivayal,
Chennai 62
Thanigachalam 45 Vijayaraj B No 1, Kabelar Street, Senthil Nagar,
Thirumullaivayal, Chennai 62
Raja G 28 Loganadhan B No 91/10, J N Road, Perakuppam, Thiruvallur R
S 602 002
Venkatesan M 29 Poonsalai R No 19, Solampedu Main Road,
Thirumullaivayal, Chennai 62
Thirunavukkaras
u R
49 Jayaprakesh A No 866, M T H Road, Thirumullaivayal,
Chennai 62
Sankar S 28 Anandhu
Kumar S
No 74, M T H Road, Thirumullaivayal, Chennai
62
Ravichandran R 26 Pandian L L Pandian Store, No 798, C T H Road,
Thirumullaivayal, Chennai 62
Rajkumar M 25 Anandhu S No 87, C T H Road, PLR Complex,
Thirumullaivayal, Chennai 62
Surendar M 42 Shanmughaswa
mi P
No 1, Akathiar Street, Senthil Nagar,
Thirumullaivayal, Chennai 62
Kalaiyaraj S 31 Paulraj P S No 180, Solambedu Road, Shri Nagar,
Thirumullaivayal, Chennai 62
Pallavarajan D 30 Ramki P P Ramki Store, No 800, Hari Shopping
Complex, C T H Road, Thirumullaivayal,
Chennai 62
Seetharaman C 35 Shankaramurth
i R
No 177, Solambedu Main Road,
Thirumullaivayal, Chennai 62
A Vijayaraman 38 Suresh R No 320 A, Akathiar Street, Senthil Nagar,
Thirumullaivayal, Chennai 62
Elaiyaraja T 28 Ramamurthi R 1/7, Bharathidasan Street, Senthil Nagar,
Thirumullaivayal, Chennai 62
Suma R 26 Girish Sri Sai Lakshmi Enterprises, Chikabanavere P O
Sunitha 29 Babulal Manavir Provision Store. Dasarhall
Rakesh Kumar 48 Aswath reddy M V Provisional Store, 7th main. Bhuvaneswari
Nagar
Meenakshi M K 54 Hariprasad Sri Hari traders, Chikasandra
Devika Menon 53 Mohan N Devagiri Provision Store, 18/105 IInd cross,
Morthahalli, Banglore 37
Kavitha 57 Pilla Galaxy Provision Store
Jino Jith 29 Venkidish Amritha Provision Store
Nimisha Devasia 54 Manjuate H Viayaka Store, Chikoosndra, Bangalore 57
Soorya K 59 Shiva Kumar hivanatha Store, Jindal School Junctin, Main
Road, Bangalore 90
Sudheer 46 Harish Mahalekshmi Provision Store, Ragavendra
College, Chickabanavera Bangalore 9
Sanju 53 Chandra Bni Departmental Store, Near Coidia School,
Nagasandra, Banglaore 73
Sam K 29 Sisthaga Sisthaga Provision Stor, Bornmill, Banglore 90
Dhanesh 31 Damodar Garu Ragavendra Store, Chikasndra, Banglore
57
Vani 37 Ganesh Ganki Chikasandra 4th Cross, Banglore
Jijin 39 Ganesh Ganesh Store, Chikasndra
Vinodini 26 Girish Sanddep Provision Store, Dasappan Plag,
Mudappa Circul
Joshin 27 Prasantha SN Provision Store, 18th Main
Prasanth 26 Hari SINGH Mamtha Provision Store, Ist Main Road
Jijo Jose 62 Raghu EZA Store, Bhavaneswre Nagar Bangalore
Priya Raj 27 Kumar M R Provision Store, Agappdga cause out,
Morthahall
Sreekanth Kaul 54 Chandran Sm Store, Magalante
Krishna
Kumaran K
27 Dalla A B Lucky Stor, 3rd Main, Mahesweri Nagar
Kapil 40 Ravi Kumar Manjunatha Provision Store, Kalyana Nasorballi
Amritha 46 Sidnappa Moruthy Provision Stor, Kalyan Nagar
Mohammed
Makki
32 Madhusawery Madhusawery Store, dasharahall
Neelan 47 Devaraj OHN Sre, Bwarauppa Gordem, Chikobanaware
Shwetha V H 45 Swaraja C M Mallaswara Provision Store, Gandhapar
Yerriswamy H 39 Panchaksharja Dargodevi Store, 11th Cross, Dasrahalla
Sagar S 61 Kurthim Prakash Store, Dasarahalli
Amisha P 32 Prem Lakshmi Store, IInd Main, Prasantha Nagar
Anju Joseph 53 Rajamma Janna Provision, Goldevana Halli
Akhil 29 Chandrapan SMS Store, 1st main road, Prasanth Nagar
Shyma P V 29 Ravi Vencode Store, Jallanalli, Tumkam Main Road
Nutan Kranthi
Pal
25 Adil Narayanan Adil Narayana Store, Kalyan nagar
Manisha
Mohanty
32 Mamatha Sri Vinayaka Store, No 677/A, Maheswari
Nagar, T Dhasarahalli
Manjunath H 35 Kanthama B Jivitha Stationaries, No 376, 3rd cross,
Maheswara Nagar, Banglore 69
Anitha G 27 Samithra Manjunath Stores, 6th cross, 7th block, Kalyan
nagar
Pradeep 32 Raju Sree Verahrswara Provistional Stores, Banglore
Sabitha 29 Udaram Sangam Departmental Store, 8th main,
Bhuwaneswari Nagar, Banglore 57
Irshadini 34 Udayan Sangam Departmental Store, 8th main,
Bhuwaneswari Nagar, Banglore 57
Rijul 29 Uma C N Gandhiji Provisio, Sapthagiri
Makhu 71 Sadhuvar T G Store, Chikahanahra
Zeenama 56 Porshwanth Store, 3rd cross, Kalyan Nagar
Lathesh 49 Narasimha K Venkida Provision store, 8th main,
Bhuraneswari Nagar
Kiran B 53 Muna Raj SV Provision Store, Bourn Mill, Banglore 90
Abhay 32 Narasaiah K Venkidra Provision Store, 8th main,
Bhuvaneswari nagar
Hima John 53 Surendran Surya Provison Corner, 2nd cross, Kalyan
Nagar
Nathasha 35 Abdulla Mini Store, Near School Junction, Bagalgunde
Niveditha 39 Udaya Laxmi Store, Kalyan Nagar, Banglore 57
Anjana 29 Raja Janatha Stationaries, Goldevana Halli
Dhanya 61 Anandia S L T Provision Store
Fazil 29 Sarawan Balaji Privision Store, 1448 2nd Corss,St
marrys Junction
Vishnu Dev 56 Sidweswary Sidwaswery Store, Jallahall
Orama 35 Jayannan Sri Morthi, Cghikasndra,Banglore 90
Nithya K V 62 Govinda Raju
B C
Bherdwaj Statonery Corner,Chikasndra
Manar Ranjan 46 Shaim Kumar Shop No 10, Jonapriya Nivas, Chikabarawre,
Banglore 90
Rashida 48 Rajanna Sreeruveswera Provision Store, Hesergatta Mai
Road
Kaushal 34 Prasanna Subas, Kalyan Nagar, Banglore 57
Amal Raj 26 Suresh Suma Trades, Hasergatta Main Road
Sajin 56 Prakash Lakshmi Store, Chikabanavere
Sheffin 63 Prakash Danalekshmi Store,Chikabanavera
Subin 37 Rathna Shilpa Provision Store, Maheshweri Nagar
Shaiju 47 Rajappa SRG Provision Store, 8th Main Banglore 56
Samad 31 Ravindra SP Provision Store
Deepu 54 Sreeni Srees Store,Prasanth Nagar, Banglore 57
Chinnamma 45 Parvathi amma Nanjandrapara Store, Hessargatha Main Road
Sivaram 43 Varadhaman Varadhaman Provision Store, Ist Main, Kalyan
Nagar
Arun 38 Rnusa Libra Provision Store, Yeswathsre
Sunil 33 Beenikutty P V Shop, IInd Main, Industrilarepennga
Naveen 30 Siddaraj Siddaraj Store, Ist Main, Kalyan Nagar,
Banglore 57
Kaliyani 63 Ibrahim K S Thejas Provision Store, Avanoor Junction,
Bagalgande
Shanavas 58 Raghu Sai Darsan Store, Pennya IInd
Sanjay 43 Ibrahimkunju Theeja Store, 8th Main
Abhishek 26 Sreenivas Srenivas Stationeries, Prasanth Nagar, Banglore
57
Ipsit Sahu 28 Moharam Chamunda Stationery, No1435,Kalyan Nagar
Sudhansu Kumar 47 Madhu MamathaProvision Stor, Hessargnta Main
Road,Bangalore 90
Chandan Awasti 45 Basvaraj C Siddashware Store, 2nd Cross Main,
Buvanerred Nagar
Vineetha V 57 Kamala Naveen General Stoe, St maries Corner, Y
Dasarahalli
Jayarajan 49 Nasar Golden Store, Mahasweri Nagar,Tdasdrahalli
Priayadesh 32 Muhammad
Azmaduin
Hazib Store
Deepa s 32 Ravi Kumar Madhu Provision Store, Malleswara Nagar, 9th
cross, T Dharsarahalli
Makesh 60 Ravi Madhu Provision Store, Malleswara Nagar, 9th
cross, Banglore 17
Mukesh 33 Chandra
Sekhar M P
Sanjan Provision Store, Hessargantha Main
Road, Banglore 90
Mariyappa 35 Jagadhesh SKB Store, Chikagandra
Manjunath 33 Cimon T Aroma Stationary, Jallahalli Circle, Banglore 13
Lijose 34 Srikanda
Swami
Erharth Swami, Goldevana halli
Sripriya 53 Benni P V PG Margin Free Shop, 1st main, T Dasarahalli
Yashvardhini 39 Ganesh Meenakshi Provision Store
Renuka K 35 Purushothaman Sree Thirumala provision Store, 6th cross,
Kalyan Nagar
Amaravathy K 40 Ravish Thirumala Store, 8th main, 6th cross,
Buvaneshwari Nagar
Arjun Goud G 54 Sanjana Dilsukhnagar-Hyderabad, Swagath General
Stores