APPARELS

WOMEN MEN CHILDREN

DIVIDEND

JEANS COSMETICS

H&M

35 markets1,988 stores76,000 employeessales including VAT SEK 118.7 billionprofit after tax SEK 16.4 billion

“Business concept is to offer fashion and quality at the best price.”

WOMEN aimed at fashion-conscious women of all ages. wide range contains everything from modern basics to tailored classics, leisurewear, sportswear, Big is Beautiful, maternity wear etc.

CHILDREN Babies(0-18 months),children(1.5-8 years),H &M Young(9-14 years),

MEN timeless tailored pieces to modern basics, leisurewear and seasonal fashions that reflect the latest trends.

COSMETICS H&M’s cosmetics department offers a comprehensive rangeof make-up alongside skin and bodycare products..

DIVIDEND Divided offers fashion in a youthful style. The range is made up of street-style fashion for every occasion – from everyday to party wear – complemented by coordinating accessories, footwear.

• Designed and manufactured quickly• Responds quickly to changes in

fashion trends• Affordable

A pioneer of “fast

fashion”• assessment of the market’s potential• on-the-spot assessment

BEST BUSINESS LOCATION

• Leases all the store premises• Offers a wide range of stores

Higher Flexibility

• On line shopping-Shop.hm.com• 24 hours a day, every day of the

week through internet and catalogue sales.

AVAILABILITY

• Every store is “UNIQUE” • Fashion is fun, simple and inspiring.”• Together the products, shop floors,

displays and staff make up the whole package- communicates H&M’s business concept

PLACEMENT, PRESENTATION AND

STYLING

Promotion

video advertisements-H & M Fashion Video

print advertisements-H & M Magazine Summer 2010

e-marketing

Various Brands

COS – Collection of Style COS offers fashion and quality at

the best price, but within a higher price segment.

Focus to detail of ready-to-wear design

Stores in Belgium, Denmark, France, Germany Netherlands, Spain, UK.

60 suppliers, which are located primarily in Europe and, to an extent, in Asia.

MONKI Monki is a clothing brand, a

store concept and a whole universe to fashion conscious women.

Stores in large and medium-sized cities in Sweden, Denmark, Norway and Germany.

In 2008 acquired 60 %in FaBric Scandinavien AB designs and sells fashion under the brands Monki, Weekday and Cheap Monday.

WEEKDAY:Urban fashion for boys and girls from in-house

brands Cheap Monday MTWTFSS Weekday contains garments for men

and women as well as shoes and accessories. Constantly updated with new pieces from the

MTWTFSS collection.

H&M Home-fashion for the home

Interior textiles concept for the bedroom, bathroom, living room and kitchen sold via mail order and internet shopping

Present in Sweden, Norway, Denmark, Finland, the Netherlands, Germany and Austria, and through a showroom in Stockholm, Sweden.

The Gap, Inc. An American clothing & accessories

retailer based in San Francisco, California. It was found in 1969 by Donald.G.Fisher &

Doris.F.Fisher.Gap's main opportunity to reach its

customer is through its stores.Total of 3,076 store locations(2007)

IT’s FIVE BRANDS

Gap offers iconic American style to customers of all ages.

Appeals to a broader demographic of customers.

Women, Men, GapMaternity GapKids, babyGap,1969 Stream.

Accessible luxury brand.Offering high-quality

apparel and accessories, shoes, personal care products collections for men and women.

Great Fashion, Great Prices for families and younger customers.

They emphasize "fun, fashion, and value" through a store experience that aims to deliver "energy and excitement." .

On-trend apparel and accessories.

A Fresh Online ShopHandpicks the world's best shoes and

handbags for women, men and kids. Has a collection of more than 200 amazing

brands feature the best & latest styles and designers.

Designed and developed by women athletes for women athletes.

Ultimate performance advantage. With feminine designs.

ZARAZara is the chain store of Inditex Group. Owned by Spanish tycoon Amancio Ortega.The first Zara store opened in 1975.1600 Stores in 74 countries.3 stores in India.Almost all its stores are company owned.

Manufacturing & DistributionIt designs, produces, and distributes itself.It launches around 10,000 new designs each

year.They take just 4-5weeks to develop a new

product and get it to stores.The company produces small quantities of

batches of clothing.It has a policy of “ZERO ADVERTISING”.

Variants of Zara Apparel & DressingBags ShoesFragrancesAccessoriesZara Home

Apparel & Dressing

•Age group- 21 to 35•Basic with latest trendsBASICS•Age group- 15 to 21•Electric, cheap & trendyCasual•Both Formal & Informal clothingZara Men

Zara Women

Zara Kids

• Both formal & Informal clothing• For Higher Income group

• Age group – 5 to 15• Trendy clothes

Zara’s Customer Offer1. Fresh/Fast

*New Designs*Fast delivery to

stores*Limited edition

2. Quality*Customer satisfaction

*Fashion at low price

3. Cost*Low monetary

cost*Zara experience

4. Flexibility*Rapid Design

changes

Zara – The Online Store

Waste Elimination at ZaraAdvertising: not used The strategy that

we are always “below” demandProduct complexity: 3 types, sizes,

and colours greatly reduces the

product complexity.

ZARA H & M GAP

Product Apparels, Accessories,Bags,Shoes,Home

Apparels, Accessories,shoes

Apparels,HandBags,Shoes,Accessories

Business Model

Own Desiging, sales and production

Own Designing,planningBut outsourced production to suppliers

centers on its own design and sales, outsourcing all production.

Positioned as Trendy clothing brand ,best retail environment that feels a lot more expensive and exclusive than it is.

high quality fashion at a low price

position itself as a stylish casualwear retailer in a fair price.

Promotion No Advertising Video-Advertising, Print advertising, e-marketing

Gap promotes its products through gift cards, catalogs, advertising programs on TV channels and magazines.

Store acquiring Strategy

92 percent of all six-hundred-fifty-something locations are owned entirely by Zara

Open stores on Lease Basis

Own stores as well as franchise agreements

THANK YOUSUBMITTED BY-:Madhuri GargNitika GargGaurav SatiaDeepika Thakur