EFFECTIVE AND EFFICIENT APPAREL PRODUCT

DEVELOPMENT

Fast product development can become a strategic differentiator for a company

when carried out quickly, accurately and thoroughly communicated. 

Effective product development strategy

Most apparel brands and retailers understand the

value of shortening product development lead-times.

Delaying final styling, pricing, color and purchase volume decisions allows a company's merchandising

team to develop better intelligence regarding

fashions and customer preferences.

Standardize communication

It is important to consider verbal,

written and visual product development communication when defining processes and terminology to

create a more effective strategy.

Use the right tools

Just as important as simplifying and standardizing

communication methodology is the ability to share, document and store communication for

later usage.

Developing outstanding development teams

Developing competitive products requires a mix of

strategy, teamwork and utilization of the right tools.

The best practices to create this type of working

environment are implemented and

continually updated at many leading companies.

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